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All Journal Regulate: Jurnal Ilmu Pendidikan, Hukum dan Bisnis Public Policy: Jurnal Ilmu Sosial dan Kebijakan
Abdur Rohman
Program Studi Ekonomi Syariah, Universitas Trunojoyo Madura, Indonesia
Humanities Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Determining Factors Influencing Increased Customer Retention at Pingpong Bites MSMEs in Malang Furqanul Amirur Rifan; Abdur Rohman
Public Policy: Jurnal Ilmu Sosial dan Kebijakan Vol. 3 No. 1 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/policy.v3i1.18

Abstract

Customer retention is a crucial factor in ensuring business sustainability, especially for MSMEs in the culinary sector that face intense competition. This study evaluates various factors that contribute to enhancing customer retention at Pingpong Bites, an MSME based in Malang. The approach employed includes a systematic literature review (SLR) and semi-structured interviews with business owners and customers. The findings reveal that service quality, product quality, pricing and promotional strategies, as well as customer satisfaction, play vital roles in building loyalty. Additionally, product innovation and the ability to adapt to market trends are also essential aspects of maintaining customer engagement. These findings offer guidance for MSMEs in designing more effective strategies to increase customer loyalty and support sustainable business growth.
Ramayana Department Store Post-Pandemic: Sharia-Based Recovery and Growth Strategies Trinanda Aprilia; Abdur Rohman
Regulate: Jurnal Ilmu Pendidikan, Hukum dan Bisnis Vol. 3 No. 2 (2026)
Publisher : Penerbit Hellow Pustaka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61166/regulate.v3i2.52

Abstract

The COVID-19 pandemic has impact on the retail sector in Indonesia, including Ramayana, one of the country's leading retailers. This article discusses the strategic steps taken by Ramayana to recover and thrive after the pandemic, especially in the face of significant market changes. Significant market changes. The main focus of this strategy includes digital transformation, improved customer experience, product innovation, and adjustment to changing consumer habits. Adjustments to changing consumer habits. Digital transformation was carried out by developing an online shopping platform to meet the needs of customers' needs for an online shopping experience. On the other hand, efforts to improve customer service is a priority to create an both in physical stores and online. Ramayana also innovates by products that are in line with the latest market trends, while at the same time branding strategy to maintain the loyalty of existing customers and attract new ones.new customers. Regular evaluations and adjustments to strategies have helped Ramayana remain relevant in the midst of economic challenges and the changes in consumer spending patterns. This study provides valuable guidance for other retailers, emphasizing the importance of innovation, adaptation and a consumer-focused approach to achieving growth. consumer-focused approach to achieving sustainable growth. sustainable growth.
Co-Authors Furqanul Amirur Rifan Trinanda Aprilia