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All Journal Jurnal Ekonomi, Bisnis dan Manajemen DIMAS-UNDAR
Azzayatul Rahma Mumtazah
Universitas Hasyim Asy'ari Tebuireng Jombang
Economics, Econometrics & Finance

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Transformasi Rasa Jamu Menjadi Puding Inovasi Pengurangan Stigma Pangan Tradisional Azzayatul Rahma Mumtazah; Garneta Nur Ramadhina; Hanif Hidayat; Lilik Asmawati; Imam Sopingi
Jurnal Pengabdian Masyarakat Universitas Darul Ulum Vol 4 No 1 (2025): DIMAS-UNDAR
Publisher : Universitas Darul Ulum

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32492/dimas-undar.v4i1.4101

Abstract

Jamu sebagai minuman herbal tradisional Indonesia sering dipandang kurang menarik oleh generasi muda karena rasa yang pahit dan stigma sebagai minuman kuno. Pengabdian masyarakat ini bertujuan untuk mentransformasi rasa jamu menjadi produk puding yang lebih diterima secara organoleptik, serta mengurangi stigma negatif terhadap pangan tradisional khususnya jamu di kalangan masyarakat. Metode pelaksanaan dilakukan melalui beberapa tahap, yaitu studi literatur formulasi jamu, eksperimen pembuatan puding jamu dengan berbagai varian rasa, dan evaluasi penerimaan produk. Hasil pengabdian menunjukkan bahwa transformasi jamu menjadi puding dapat meningkatkan penerimaan konsumen dengan tingkat kesukaan mencapai 87% dibandingkan jamu konvensional. Masyarakat menunjukkan peningkatan pemahaman sebesar 78% tentang nilai ekonomi dan kesehatan dari produk inovatif berbasis jamu. Transformasi ini berhasil mengubah persepsi masyarakat terhadap jamu dari minuman tradisional yang kurang diminati menjadi makanan penutup modern yang menarik, sekaligus melestarikan kearifan lokal dalam bentuk yang lebih kontemporer.
Pengaruh Harga dan Brand image terhadap Keputusan Pembelian di Shopee dengan Labelisasi Kosmetik Halal sebagai Mediasi pada Mahasiswi UNHASY Tebuireng Azzayatul Rahma Mumtazah; Khusnul Ciptanila Yuni K; Peni Haryanti; Athi' Hidayati
Jurnal Ekonomi, Bisnis dan Manajemen Vol. 5 No. 3 (2026): Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN)
Publisher : FEB Universitas Maritim Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/ebismen.v5i3.4749

Abstract

This study aims to analyze the influence of price and brand image on purchasing decisions on Shopee, with halal cosmetics labeling as a mediating variable, among female students at UNHASY Tebuireng. This study is motivated by the growing halal cosmetics industry in Indonesia and the widespread use of the Shopee platform as a means of purchasing cosmetics online. When making purchasing decisions, Muslim women not only consider price and brand image but also pay attention to the halal status of products, which is verified through halal labeling. This study employs a quantitative approach using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. Data was collected through a questionnaire distributed to female students at UNHASY Tebuireng who had previously purchased cosmetics on Shopee. The results of the study indicate that price has a positive and significant effect on purchasing decisions, brand image has a positive and significant effect on purchasing decisions, and halal cosmetics labeling has a positive and significant effect on purchasing decisions. Furthermore, halal cosmetics labeling was found to mediate the effect of brand image on purchasing decisions but did not mediate the effect of price on purchasing decisions. These findings suggest that decisions to purchase cosmetics are influenced not only by economic factors and brand image but also by consumers’ awareness of the halal status of the products they use.
Co-Authors Athi' Hidayati Garneta Nur Ramadhina Hanif Hidayat Imam Sopingi Khusnul Ciptanila Yuni K Lilik Asmawati Peni Haryanti