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All Journal Jurnal Ilmiah Manajemen Kesatuan Journal of Economics, Entrepreneurship, Management Business and Accounting Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat
Rizqon Jamil Farhas
Universitas Pahlawan Tuanku Tambusai, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Digital Marketing Management: Optimizing Social Media and Online Advertising for Business Nany Librianty; Aryadi Aryadi; Rizqon Jamil Farhas; Fahmi Iqbal Firmananda; Rozaini Rozaini
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3512

Abstract

Digital marketing management is becoming an essential component of modern business strategies, especially for small businesses looking to expand their reach and increase customer engagement. Social media and online advertising offer businesses a great opportunity to strengthen their digital presence, but there are still many challenges to optimizing the effectiveness of their digital marketing strategies. This study aims to analyze the effectiveness of digital marketing strategies through social media and online advertising and to identify factors that contribute to increased customer transformation. The study examines how the integration of organic and paid marketing can guide a more efficient and sustainable strategy. The research method used is a quantitative approach with a descriptive and descriptive design. Data were collected by surveying 50 small businesses using social media and online advertising as part of their marketing strategy. Statistical analysis and regression techniques were used to identify the relationship between social media engagement, online advertising effectiveness, and customer transformation. The findings suggest that commitment to social media and online advertising-ROI has a significant impact on increasing customer transformation. Companies that take charge of their content-based digital marketing strategy and use data analysis in online advertising management will achieve optimal results than those that rely on one method.
Enhancing MSMES Performance Through Digital Leadership and Organizational Citizenship Behaviour: Does Digital Transformation Matter? Rizqon Jamil Farhas; Wahyu Febri Ramadhan Sudirman; M Abdi Dzil Ikhram; Bord Nandre Aprila
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.1524

Abstract

Purpose – This study investigates the effects of Digital Leadership and Organizational Citizenship Behavior (OCB) on MSME performance and examines the mediating role of Digital Transformation from the perspective of Dynamic Capability Theory. Design/Methodology/Approach – A quantitative explanatory study with a cross-sectional design was conducted involving 220 MSME owners in Kampar Regency, Riau Province, Indonesia, using a census sampling approach. The proposed relationships were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Findings – The results show that Digital Leadership and OCB significantly promote Digital Transformation. Digital Leadership and Digital Transformation positively affect MSME performance, whereas OCB has no direct effect on performance but exerts a significant indirect effect through Digital Transformation. These findings highlight Digital Transformation as a strategic capability that translates leadership quality and positive organizational behavior into improved business performance. Originality/Value – This study extends Dynamic Capability Theory by integrating Digital Leadership, OCB, and Digital Transformation into a unified framework for explaining MSME performance. The findings demonstrate that successful digital transformation depends not only on technology adoption but also on effective leadership and organizational commitment, providing practical implications for MSME managers and policymakers.
Pendampingan Pengembangan Website Official Institute of Advanced Knowledge and Science untuk Branding Institusi Arif Mudi Priyatno; Wahyu Febri Ramadhan Sudirman; Fahmi Iqbal Firmananda; Rizqon Jamil Farhas; Rosalianti Rosalianti
Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Vol. 4 No. 2 (2026): Dedikasi 2026
Publisher : Institut Teknologi Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/dedikasi.v4i2.96

Abstract

Website resmi merupakan kebutuhan strategis bagi institusi yang ingin meningkatkan branding, visibilitas, dan komunikasi digital, terutama dalam dunia pendidikan dan riset. Pengabdian kepada masyarakat ini bertujuan untuk mendampingi pengembangan website resmi sebuah institusi riset dengan pendekatan yang profesional dan responsif. Proses pendampingan melibatkan beberapa tahapan, yaitu identifikasi kebutuhan, perancangan, pengembangan, implementasi, pelatihan pengelolaan, dan evaluasi website. Pendekatan ini dilakukan secara kolaboratif antara tim pendamping dan mitra untuk memastikan bahwa website yang dikembangkan memenuhi kebutuhan branding dan operasional institusi. Hasil kegiatan ini berupa website resmi yang dapat diakses secara daring, menampilkan berbagai informasi terkait visi, misi, layanan, dan proyek institusi secara terstruktur. Selain itu, pelatihan yang diberikan memungkinkan tim internal institusi mengelola website secara mandiri, menjadikannya platform yang berkelanjutan. Pengembangan website ini memberikan dampak positif dalam memperkuat citra profesional institusi, meningkatkan keterjangkauan informasi, serta memperluas jejaring akademik dan industri. Hasil ini menunjukkan bahwa pengembangan website dengan pendekatan kolaboratif dapat menjadi solusi strategis dalam mendukung transformasi digital institusi pendidikan dan riset.
Pendampingan Pengembangan Website Official Institute of Advanced Knowledge and Science untuk Branding Institusi Arif Mudi Priyatno; Wahyu Febri Ramadhan Sudirman; Fahmi Iqbal Firmananda; Rizqon Jamil Farhas; Rosalianti Rosalianti
Dedikasi: Jurnal Pengabdian Pendidikan dan Teknologi Masyarakat Vol. 4 No. 2 (2026): Dedikasi 2026
Publisher : Institut Teknologi Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/dedikasi.v4i2.96

Abstract

Website resmi merupakan kebutuhan strategis bagi institusi yang ingin meningkatkan branding, visibilitas, dan komunikasi digital, terutama dalam dunia pendidikan dan riset. Pengabdian kepada masyarakat ini bertujuan untuk mendampingi pengembangan website resmi sebuah institusi riset dengan pendekatan yang profesional dan responsif. Proses pendampingan melibatkan beberapa tahapan, yaitu identifikasi kebutuhan, perancangan, pengembangan, implementasi, pelatihan pengelolaan, dan evaluasi website. Pendekatan ini dilakukan secara kolaboratif antara tim pendamping dan mitra untuk memastikan bahwa website yang dikembangkan memenuhi kebutuhan branding dan operasional institusi. Hasil kegiatan ini berupa website resmi yang dapat diakses secara daring, menampilkan berbagai informasi terkait visi, misi, layanan, dan proyek institusi secara terstruktur. Selain itu, pelatihan yang diberikan memungkinkan tim internal institusi mengelola website secara mandiri, menjadikannya platform yang berkelanjutan. Pengembangan website ini memberikan dampak positif dalam memperkuat citra profesional institusi, meningkatkan keterjangkauan informasi, serta memperluas jejaring akademik dan industri. Hasil ini menunjukkan bahwa pengembangan website dengan pendekatan kolaboratif dapat menjadi solusi strategis dalam mendukung transformasi digital institusi pendidikan dan riset.
Co-Authors Arif Mudi Priyatno Aryadi Aryadi Bord Nandre Aprila Fahmi Iqbal Firmananda M Abdi Dzil Ikhram Nany Librianty Rosalianti Rosalianti Rozaini Rozaini Wahyu Febri Ramadhan Sudirman