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All Journal International Journal of Education, Social Studies, And Management (IJESSM) Batara Wisnu : Indonesian Journal of Community Services CARE: Jurnal Pengabdian Multi Disiplin
Aryadi Aryadi
Bisnis Digital, Universitas Pahlawan Tuanku Tambusai
Arts Humanities Education Other

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Strategi Pemasaran Digital Pada Produk Pandai Besi Rumbio Jaya Steel Di Era Digitalisasi Aryadi, Aryadi; Farhas, Rizqon Jamil; Efendi, Zulfan; Ardinsyah, Rangga
CARE: Journal Pengabdian Multi Disiplin Vol. 2 No. 2 (2024)
Publisher : Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/care.v2i2.31647

Abstract

Pengabdian ini bertujuan untuk meningkatkan penjulan pengarin besi yang berada di daerah Desa Teratak, Kec. Rumbio Jaya, Kabupaten Kampar, Riau memanfaatkan media digital secara efektif untuk pertumbuhan dan keberlanjutan bisnis mereka.Penggunaan teknologi digital dan internet telah mengubah lanskap bisnis secara drastis. Melalui platform-platform digital, pengrajin besi memiliki kesempatan untuk memperluas jangkauan pasar mereka jauh melampaui wilayah geografis lokal mereka. Namun, untuk dapat memanfaatkan potensi ini sepenuhnya, diperlukan strategi pemasaran digital yang tepat dan inovatif. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini adalah Focus Group Discussion (FGD) dengan para pengrajin pandai besi, pelaku usaha online, dan pakar pemasaran digital. dengan penyuluhan, presentasi dan diskusi. Hasil pengabdian menunjukkan bahwa: Program pengabdian kepada masyarakat tentang pelatihan pemasaran produk UMKM ini dapat diselenggarakan dengan baik dan berjalan dengan lancar sesuai dengan rencana kegiatan yang telah disusun, hasil dari pengabdian ini disimpulakan bahwa: Pertama, membeikan pemahaman seputar produk UMKM yang baik dan sesuai standar, Kedua, Ketercapaian tujuan program kegiatan pengabdian kepada masyarakat yang telah dilakukan dengan kolaborasi antara pemilik usaha dan pengabdi telah dilakukan semua dan sesuai dengan roundown acara maupun waktu yang telah ditentukan sebelumnya.
PENINGKATAN EFISIENSI RETRIBUSI PEMASARAN IKAN SEGAR TINGKAT PEDAGANG PENGUMPUL DI KECAMATAN KAMPA Hasan, Samsurijal; Sari, Efti Novita; Aryadi, Aryadi; Suhud, Aris
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.311

Abstract

This service discusses the importance of increasing the efficiency of fresh fish marketing distribution at the level of intermediary traders in Kampa District. Fresh fish is one of the trade commodities that can be exported or sold domestically. The business of selling fresh fish is one of the business opportunities whose prospects are very bright, because fresh fish is one of the main consumptions of the Indonesian people. This business besides having a very wide range of consumers that this business can touch, i fish sales can be done in conventional and digital ways. Selling fish conventionally can be done by opening fish outlets in markets or in densely populated neighborhoods.  Fish are not only sold to traditional markets both within the region (Kampar Regency) but can even be marketed to traders outside the region such as Pekanbaru City, Dumai City, Pelalawan Regency and Siak Regency. Fish traders as informal small entrepreneurs will always be faced with various limitations, especially the limitations of product continuity from fish farmers, facilities such as limited fleets and constraints in the implementation of distribution, such as travel time that is often disrupted due to rain, damaged roads and so on. Travel distance is very important because it is related to the durability of fresh fish and the cost of fuel oil (BBM).  The problem that is often encountered is the obstacles on the way. The problem that is often encountered is the obstacles in traveling between the source of fish (fish farmers) to the intended market.  For example, catfish is harvested around 21:00 to 22:00. The process of loading and distributing the number of fish for each destination market is about one to two hours and then starting the journey with the target of arriving at the destination market at 05.00 maximum. Distribution efficiency is the key to the success of the trader's business. If the harvest time, travel time and condition of the fish when it arrives at the table trader, the profit that is targeted will be realized. If there is inefficiency, the collector traders will experience losses because the price per unit will drop significantly.
The Influence of Human Resource Development, Leadership Style, and Competence on the Performance of the Mediating Role of Service Quality: Study on Junior High and Senior High School Teachers at IT Al Utsaimin Bangkinang) Aryadi, Aryadi; Hidayat, Hidayat; Sudirman, Wahyu Febri Ramadhan
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.455

Abstract

This study aimed to determine the effect of HR Development, Competence, and Leadership Style on Service Quality and teacher performance at SMP and SMA IT AL Utsmani Bangkinang. A questionnaire is used to collect data in this research. The population in this study were all teachers at SMP and SMA IT AL Utsmanai Bangkinang with 81 teachers. The sample of this study used the census method with PLS 3.0 Structural Equation Modeling (SEM) analysis. The results showed that HR development had a positive and insignificant effect on Service Quality. The results showed that HR development had a positive and insignificant effect on Service Quality, Competence had a positive and significant effect on Service Quality, Leadership Style had a positive and significant effect on Service Quality, and Human Resources Development had a positive and significant effect on performance.
Co-Authors . Zulfan Ardinsyah, Rangga hasan, samsurijal Hidayat Hidayat Rizqon Jamil Farhas Sari, Efti Novita Suhud, Aris Wahyu Febri Ramadhan Sudirman