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All Journal JMM (Jurnal Masyarakat Mandiri) Jurnal Ilmiah Manajemen Kesatuan International Journal of Education, Social Studies, And Management (IJESSM) Batara Wisnu : Indonesian Journal of Community Services CARE: Jurnal Pengabdian Multi Disiplin
Aryadi Aryadi
Bisnis Digital, Universitas Pahlawan Tuanku Tambusai
Arts Humanities Economics, Econometrics & Finance Education Social Sciences Other

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Strategi Pemasaran Digital Pada Produk Pandai Besi Rumbio Jaya Steel Di Era Digitalisasi Aryadi, Aryadi; Farhas, Rizqon Jamil; Efendi, Zulfan; Ardinsyah, Rangga
CARE: Journal Pengabdian Multi Disiplin Vol. 2 No. 2 (2024)
Publisher : Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/care.v2i2.31647

Abstract

Pengabdian ini bertujuan untuk meningkatkan penjulan pengarin besi yang berada di daerah Desa Teratak, Kec. Rumbio Jaya, Kabupaten Kampar, Riau memanfaatkan media digital secara efektif untuk pertumbuhan dan keberlanjutan bisnis mereka.Penggunaan teknologi digital dan internet telah mengubah lanskap bisnis secara drastis. Melalui platform-platform digital, pengrajin besi memiliki kesempatan untuk memperluas jangkauan pasar mereka jauh melampaui wilayah geografis lokal mereka. Namun, untuk dapat memanfaatkan potensi ini sepenuhnya, diperlukan strategi pemasaran digital yang tepat dan inovatif. Metode yang digunakan dalam kegiatan pengabdian masyarakat ini adalah Focus Group Discussion (FGD) dengan para pengrajin pandai besi, pelaku usaha online, dan pakar pemasaran digital. dengan penyuluhan, presentasi dan diskusi. Hasil pengabdian menunjukkan bahwa: Program pengabdian kepada masyarakat tentang pelatihan pemasaran produk UMKM ini dapat diselenggarakan dengan baik dan berjalan dengan lancar sesuai dengan rencana kegiatan yang telah disusun, hasil dari pengabdian ini disimpulakan bahwa: Pertama, membeikan pemahaman seputar produk UMKM yang baik dan sesuai standar, Kedua, Ketercapaian tujuan program kegiatan pengabdian kepada masyarakat yang telah dilakukan dengan kolaborasi antara pemilik usaha dan pengabdi telah dilakukan semua dan sesuai dengan roundown acara maupun waktu yang telah ditentukan sebelumnya.
PEMANFAATAN TEKNOLOGI DIGITAL MARKETING PADA IKM JASA SERVICE HANDPHONE Rizqon Jamil Farhas; Aryadi Aryadi; Lailatul Syifa Tanjung
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 2 (2024): April
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i2.22048

Abstract

Abstrak: IKM merupakan salah satu faktor yang dapat meningkatkan pendapatan daerah. Namun pada saat menjalankan usahanya pelaku IKM masih kesulitan dalam memanfaatkan teknologi dalam melakukan promosi usahanya salah satunya adalah Ikm jasa servuce handphone. Tujuan PKM ini adalah untuk memberikan pengetahuan tentang pentingnya teknologi marketing dalam promosi usaha bidang layanan servuce handphone di Provinsi Riau sehingga dapat meningkatkan pengetahuan serta skill peserta dalam bidang penggunaan digital marketing usaha service handphone. Metode yang digunakan dalam kegiatan ini adalah dengan melakukan pemaparan materi, diskusi tanya jawab, praktik penggunaan sosial media serta tahap evaluasi (post test) untuk mengetahui manfaat yang iddapatkan setelaha melakukan kegiatan ini. Mitra PKM ini adalah kelompok usaha di bidang jasa service handphone di Provinsi Riau dnegan jumlah 25 orang peserta. Berdasarkan evaluasi melalui pre test dan post test yangdilakukan, dapat diketahui bahawa peningkaatn pemahaman peserta terkait penggunaan digital marketing pada jasa service handphone adalah sebesar 80%. Kegitaan PKM ini meliputi penyampaian materi tentang dasar-dasar berwirausaha, digital marketing serta praktik penggunaan digital marketing dalam meningkatkan penjualan seta dapat menjadi sumber pendapatan bagi masyarakat.Abstract: IKM are one of the factors that can increase regional income. However, when running their business, IKM still have difficulty utilizing technology in promoting their business, one of which is the mobile phone service. The aim of this PKM is to provide knowledge about the importance of marketing technology in promoting mobile phone service services in Riau Province so that it can increase participants' knowledge and skills in the field of using digital marketing for mobile phone service businesses. The method used in this activity is by presenting material, question and answer discussions, practicing using social media and an evaluation stage (posttest) to find out the benefits you will get after carrying out this activity. This PKM Partner is a business group in the field of cellphone service in Riau Province with a total of 25 participants. Based on evaluations through pre-tests and post-tests carried out, it can be seen that the increase in participants' understanding regarding the use of digital marketing in cellphone service was 80%. PKM's activities include delivering material on the basics of entrepreneurship, digital marketing and the practice of using digital marketing to increase sales and become a source of income for the community.
PENINGKATAN EFISIENSI RETRIBUSI PEMASARAN IKAN SEGAR TINGKAT PEDAGANG PENGUMPUL DI KECAMATAN KAMPA Hasan, Samsurijal; Sari, Efti Novita; Aryadi, Aryadi; Suhud, Aris
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.311

Abstract

This service discusses the importance of increasing the efficiency of fresh fish marketing distribution at the level of intermediary traders in Kampa District. Fresh fish is one of the trade commodities that can be exported or sold domestically. The business of selling fresh fish is one of the business opportunities whose prospects are very bright, because fresh fish is one of the main consumptions of the Indonesian people. This business besides having a very wide range of consumers that this business can touch, i fish sales can be done in conventional and digital ways. Selling fish conventionally can be done by opening fish outlets in markets or in densely populated neighborhoods.  Fish are not only sold to traditional markets both within the region (Kampar Regency) but can even be marketed to traders outside the region such as Pekanbaru City, Dumai City, Pelalawan Regency and Siak Regency. Fish traders as informal small entrepreneurs will always be faced with various limitations, especially the limitations of product continuity from fish farmers, facilities such as limited fleets and constraints in the implementation of distribution, such as travel time that is often disrupted due to rain, damaged roads and so on. Travel distance is very important because it is related to the durability of fresh fish and the cost of fuel oil (BBM).  The problem that is often encountered is the obstacles on the way. The problem that is often encountered is the obstacles in traveling between the source of fish (fish farmers) to the intended market.  For example, catfish is harvested around 21:00 to 22:00. The process of loading and distributing the number of fish for each destination market is about one to two hours and then starting the journey with the target of arriving at the destination market at 05.00 maximum. Distribution efficiency is the key to the success of the trader's business. If the harvest time, travel time and condition of the fish when it arrives at the table trader, the profit that is targeted will be realized. If there is inefficiency, the collector traders will experience losses because the price per unit will drop significantly.
The Influence of Human Resource Development, Leadership Style, and Competence on the Performance of the Mediating Role of Service Quality: Study on Junior High and Senior High School Teachers at IT Al Utsaimin Bangkinang) Aryadi, Aryadi; Hidayat, Hidayat; Sudirman, Wahyu Febri Ramadhan
International Journal Of Education, Social Studies, And Management (IJESSM) Vol. 4 No. 3 (2024): The International Journal of Education, Social Studies, and Management (IJESSM)
Publisher : LPPPIPublishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52121/ijessm.v4i3.455

Abstract

This study aimed to determine the effect of HR Development, Competence, and Leadership Style on Service Quality and teacher performance at SMP and SMA IT AL Utsmani Bangkinang. A questionnaire is used to collect data in this research. The population in this study were all teachers at SMP and SMA IT AL Utsmanai Bangkinang with 81 teachers. The sample of this study used the census method with PLS 3.0 Structural Equation Modeling (SEM) analysis. The results showed that HR development had a positive and insignificant effect on Service Quality. The results showed that HR development had a positive and insignificant effect on Service Quality, Competence had a positive and significant effect on Service Quality, Leadership Style had a positive and significant effect on Service Quality, and Human Resources Development had a positive and significant effect on performance.
Building Brand Engagement through Social Media Brandposts in Beauty Services Hasan, Samsurijal; Naim, Muh. Rezky; Aryadi, Aryadi; Putri, Librina Tria
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3165

Abstract

Promotional activities are vital in marketing beauty services and should be factual, honest, informative, and educational. While advertising through conventional and digital media is common, social media offers a broader reach. Beautiful House Nitri in Bangkinang City, however, has limited use of social media for promotion despite targeting a digitally savvy community. Its official Facebook and Instagram accounts lack professional management, contributing little to marketing performance. This study aims to analyze brand engagement through social media by examining brand posts, comments, replies, likes, and shares on Beautiful House Nitri’s Facebook and Instagram accounts. Using content analysis, the research finds that Instagram outperforms Facebook in generating brand engagement, evidenced by higher consumer responses such as product reviews and user-generated content due to more active interactions. Beautiful House Nitri prioritizes Instagram and Facebook for information sharing and consumer interaction, posting mostly neutral brand posts and leveraging these platforms as responsive online customer care channels. The brand engagement achieved remains at the awareness stage, with informational brand posts designed to introduce beauty services and encourage users to follow its social media platforms.
Digital Marketing Management: Optimizing Social Media and Online Advertising for Business Librianty, Nany; Aryadi , Aryadi; Farhas, Rizqon Jamil; Firmananda, Fahmi Iqbal; Rozaini , Rozaini
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.3512

Abstract

Digital marketing management is becoming an essential component of modern business strategies, especially for small businesses looking to expand their reach and increase customer engagement. Social media and online advertising offer businesses a great opportunity to strengthen their digital presence, but there are still many challenges to optimizing the effectiveness of their digital marketing strategies. This study aims to analyze the effectiveness of digital marketing strategies through social media and online advertising and to identify factors that contribute to increased customer transformation. The study examines how the integration of organic and paid marketing can guide a more efficient and sustainable strategy. The research method used is a quantitative approach with a descriptive and descriptive design. Data were collected by surveying 50 small businesses using social media and online advertising as part of their marketing strategy. Statistical analysis and regression techniques were used to identify the relationship between social media engagement, online advertising effectiveness, and customer transformation. The findings suggest that commitment to social media and online advertising-ROI has a significant impact on increasing customer transformation. Companies that take charge of their content-based digital marketing strategy and use data analysis in online advertising management will achieve optimal results than those that rely on one method.
Co-Authors . Zulfan Ardinsyah, Rangga Firmananda, Fahmi Iqbal hasan, samsurijal Hidayat Hidayat Lailatul Syifa Tanjung Naim, Muh. Rezky Nany Librianty Putri, Librina Tria Rizqon Jamil Farhas Rizqon Jamil Farhas Rozaini , Rozaini Sari, Efti Novita Suhud, Aris Wahyu Febri Ramadhan Sudirman