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p-Index From 2021 - 2026
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All Journal Jurnal Ilmiah Manajemen Kesatuan
Mhd Restu Razaq
Institut Bisnis Informasi Teknologi dan Bisnis, Indonesia
Economics, Econometrics & Finance Social Sciences

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Fintech, Digital Branding, and Customer Engagement to Enhance Gayo Arabica Coffee SMEs' Performance Deva Djohan; Indra Budiman; Nasib; Mhd Restu Razaq; Mahammad Fathoni
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3540

Abstract

This study aims to analyze the influence of financial technology (fintech) and digital branding on the financial performance of Gayo Arabica coffee MSMEs in Central Aceh Regency, with customer engagement as a mediating variable. A quantitative approach was employed, with data collected through questionnaires distributed to 78 MSME actors actively utilizing digital technology in their business operations. Purposive sampling was applied, and data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The findings indicate that both fintech and digital branding have a significant effect on customer engagement and financial performance. Furthermore, customer engagement is proven to be a significant mediating variable in the relationship between fintech and financial performance, as well as between digital branding and financial performance. These results highlight the importance of integrating financial technology and digital branding strategies with customer engagement to optimize business outcomes. This study contributes theoretically to digital entrepreneurship literature and offers practical insights for MSMEs, platform developers, and policymakers particularly regarding financial literacy improvement and brand strengthening. The study is geographically limited, and future research is recommended to conduct comparative studies across sectors and regions.
Superior Human Resource Development through Product Innovation Management: The Effect of Training, Skills, Competence, and Technology Lapiti Gokmatua Sagala; Rifqah Harahap; Mhd Restu Razaq
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 4 (2026): JIMKES Edisi Juli 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i4.5437

Abstract

Increasing business competition demands innovation and high-quality human resource development. This study examines the effect of training, skills, competence, and technology on superior human resource development through product innovation management in food Small and Medium Enterprises (SMEs) in Labuhanbatu Regency. This study used a quantitative survey approach involving 127 food SMEs in Labuhanbatu Regency selected through saturated sampling. Data were collected using Likert-scale questionnaires and analyzed with SEM-PLS using SmartPLS. The results show that training, skills, competence, and technology have positive and significant effects on product innovation management. In addition, these four variables also have positive and significant effects on superior human resource development. Product innovation management has been shown to have a positive and significant effect on superior human resource development and to mediate the effects of training, skills, competence, and technology on it. The R-square value indicates that training, skills, competence, and technology explain 67.8% of the variance in product innovation management, while superior human resource development explains 72.4% of the variance in the model. These findings confirm that superior human resource development in food SMEs should be supported by relevant training, skill improvement, competence strengthening, technology utilization, and sustainable product innovation management.
Co-Authors Deva Djohan Indra Budiman Lapiti Gokmatua Sagala Mahammad Fathoni Nasib Rifqah Harahap