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All Journal Jurnal Ilmiah Manajemen Kesatuan Research Horizon
Penny Rahmawaty
Universitas Negeri Yogyakarta, Indonesia
Arts Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Decoding Loyalty: A Bibliometric Analysis of the Path from Coffee Consumption to Brand Commitment Nur Afifah M. Z; Tony Wijaya; Penny Rahmawaty
Research Horizon Vol. 6 No. 2 (2026): Research Horizon - April 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.2.2026.1037

Abstract

This study aims to conduct a bibliometric analysis to map trends, cognitive structure, and thematic developments of research on the relationship between consumer behavior, which includes purchase decisions, and the achievement of brand commitments in the Coffeeshop industry. The data was collected from the Scopus database using a combination of the keywords brand loyalty and coffee shop. A total of 170 documents published from 1999 to 2025 were analyzed using VOSviewer. Bibliometric analysis shows that research on loyalty in the coffee shop industry has attracted attention, as evidenced by the significant surge in publications since 2015. In terms of contributors, institutions from South Korea and the United States are the main contributors to literature, while Indonesia occupies the third largest position internationally. In terms of this theme, it is identified that the research is now beyond conventional managerial issues with a shift in attention to integrating the latest contextual factors, such as social media, pandemics, and trust into loyalty models. Fundamentally, loyalty has evolved from just a repeat purchase to a deep psychological commitment driven by customer experience, brand value alignment, and eco-friendly practices. These discoveries serve as an important strategic basis for business actors in a highly competitive market.
Attitude, Values, Religiosity, and Halal Certification in Halal Food Purchases by Indonesian Muslim Youth Penny Rahmawaty; Arif Wibowo; Wardana Wardana
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3587

Abstract

Purchasing buying behavior is influenced by various factors, including personal values, religiosity, and halal certification. Personal values shape individual attitudes, which in turn can affect consumer decisions. In the context of halal products, halal certification serves as a form of assurance and protection for Muslim consumers. This study aims to examine the influence of personal values, religiosity, and halal certification on purchasing behavior, with attitudes toward halal food consumption as a mediating variable. A quantitative descriptive approach was used, with data collected through surveys and analyzed using Structural Equation Modeling (Partial Least Square). The findings show that personal values, religiosity, and halal certification significantly and positively affect purchasing attitudes and behavior among millennial Muslim consumers. However, attitudes were found to have no significant influence on purchasing behavior and did not mediate the relationship between the three independent variables and purchasing behavior. These results suggest that while personal values, religiosity, and certification shape consumer preferences, purchasing behavior may be driven by other direct factors beyond attitudes.
Co-Authors Arif Wibowo Nur Afifah M. Z Tony Wijaya Wardana Wardana