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All Journal Jurnal Ilmiah Manajemen Kesatuan
Taufiq Ismail
Universitas Brawijaya, Indonesia
Economics, Econometrics & Finance Social Sciences

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Unpacking Consumer Behavioral Intentions in Sustainable Cosmetics: The Role of Green Brand Love and Trust Nadiyah Asmaranti Anita Putri; Ananda Sabil Hussein; Taufiq Ismail
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3665

Abstract

The cosmetics industry in Indonesia contributes significantly to environmental degradation through non-degradable packaging and chemical-laden products, prompting a shift toward eco-friendly alternatives. Consumer demand for sustainable cosmetics is growing, driven by environmental awareness, yet the factors influencing their purchasing behavior remain underexplored. This study aims to examine how green motivation influences behavioral intentions toward eco-friendly cosmetic products, with green brand love and green trust as mediators, focusing on the Indonesian market. A quantitative approach was employed, collecting data through an online survey from 262 Indonesian consumers who had purchased green cosmetics. The data were analyzed using Structural Equation Modeling-Partial Least Squares to test the relationships between variables. The findings reveal that green motivation significantly influences behavioral intentions, with green brand love and green trust partially mediating this relationship. Consumers with strong environmental motivation exhibit greater emotional attachment and trust in eco-friendly brands, enhancing their likelihood to purchase and recommend these products. This study concludes that fostering genuine sustainability practices can strengthen consumer loyalty in Indonesia’s green cosmetics market, offering insights for brands to align with environmental values and meet growing consumer expectations.
Examining the Mediating Effect of Technology Trust on Customer Loyalty in a Regional Banking App Ayu Kusumaning Rukmi; Raditha Dwi Vata Hapsari; Taufiq Ismail
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4479

Abstract

The swift expansion of digital banking has amplified rivalry among financial institutions, rendering customer loyalty essential for maintaining long-term success. Grasping the factors that affect users’ ongoing utilization of mobile banking apps is crucial, especially in regional banks like Bank Jatim. This research seeks to analyze how perceived ease of use, perceived usefulness, and perceived risk influence customer loyalty to the JConnect Mobile application, incorporating trust in technology as a mediating factor and gender as a control variable. Based on the Technology Acceptance Model (TAM), the study uses a quantitative explanatory method. Data were gathered from 180 active JConnect Mobile users throughout East Java and examined using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings indicate that perceived ease of use, perceived usefulness, and perceived risk greatly affect customer loyalty both directly and indirectly via trust in technology. Additionally, trust in technology acts as a vital intermediary in enhancing the connection between users’ views on technology and their loyalty. On the other hand, gender does not have a notable impact on customer loyalty. To summarize, the results indicate that improving user trust and refining technological features are more critical in promoting loyalty compared to demographic traits, presenting significant managerial insights for digital banking advancement.
The Effect of Social Media Marketing Activities on Brand Loyalty Mediated by Brand Trust and Perceived Value Anindita Salasa Ahmada; Sri Palupi Prabandari; Taufiq Ismail
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4638

Abstract

In the era of digital marketing, social media has become a crucial platform for companies to engage with customers and influence their purchasing behavior. This study uses the Stimulus-Organism-Response theory to examine the direct effect of social media marketing activities, brand trust, and perceived value on brand loyalty and the mediating roles of brand trust and perceived value. This study used a quantitative explanatory method with 250 samples through purposive sampling, analyzed using SEM-PLS 4.0. The testing covers the outer model, inner model, as well as hypothesis and mediation tests. The results show that social media marketing activities do not directly affect brand loyalty, but they do affect brand trust and perceived value. Brand trust and perceived value have been proven to influence brand loyalty. In addition, both also mediate the relationship between social media marketing activities and brand loyalty. These findings imply that companies should prioritize building trust and enhancing perceived value when designing social media campaigns. Strengthening these factors can lead to higher brand loyalty among customers.
Co-Authors Ananda Sabil Hussein Anindita Salasa Ahmada Ayu Kusumaning Rukmi Nadiyah Asmaranti Anita Putri Raditha Dwi Vata Hapsari Sri Palupi Prabandari