Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Economics, Entrepreneurship, Management Business and Accounting
Sri Palupi Prabandari
Universitas Brawijaya, Indonesia
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Role of Effectuation in Achieving Competitive Advantage: Testing the Mediating Role of Agility and Innovation Orientation Maya Faridhotul Aini; Sri Palupi Prabandari; Radityo Putro Handrito
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 3 (2026): Volume 4, Issue 3, May 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i3.971

Abstract

Purpose – This study examines how smallholder cocoa farmers in Indonesia achieve competitive advantage under high market uncertainty by investigating whether effectuation logic — an expertise-driven, non-predictive decision-making approach — functions as the cognitive foundation for building competitive superiority, and through which internal capability pathways this transformation occurs. Design/Methodology/Approach – A quantitative cross-sectional survey of 260 smallholder cocoa farmers was conducted using purposive sampling across major Indonesian cocoa-producing regions. Data were analyzed using SEM-PLS (SmartPLS 4.0) with 5,000-subsample bootstrapping to test direct and mediation effects. Findings/Results – Effectuation logic does not directly influence competitive advantage but significantly predicts individual agility (β = 0.466, p < 0.001) and innovation orientation (β = 0.202, p < 0.01). Both variables fully mediate the effectuation–competitive advantage relationship, with innovation orientation as the dominant pathway (β = 0.477, p < 0.001). Originality/Value – This study introduces the cognitive-behavioral translation mechanism, establishing that effectuation generates competitive advantage exclusively through behavioral capabilities, not directly. It demonstrates that agility produces a negative competitive effect in buyer-dominated commodity markets challenging universal agility positivity assumptions  and extends dynamic capability theory to individual farmer-entrepreneurs in developing-economy agribusiness.
Co-Authors Maya Faridhotul Aini Radityo Putro Handrito