Article Per Year (5 Year)
p-Index From 2021 - 2026
0.778
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Manajemen Kesatuan Jurnal Abdimas Maduma
Ikhtiara Kaideni Isharina
Universitas Brawijaya, Indonesia
Humanities Economics, Econometrics & Finance Education Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The The Effect of Green Destination Image on Tourist Revisit Intention through Green Perceived Value and Satisfaction Ananda Windi Sukosyah; Ananda Sabil Hussein; Ikhtiara Kaideni Isharina
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3671

Abstract

Tourism that embraces environmentally friendly practices plays a vital role in ensuring nature conservation for future generations. This study aims to examine the influence of green destination image on revisit intention, with green perceived value and tourist satisfaction as mediating variables. Using a quantitative approach and purposive sampling, the research involved 200 tourists who had visited Tiga Warna Beach more than once in the past six months. The findings reveal that an environmentally friendly destination image and tourist satisfaction significantly influence tourists' intention to revisit. Furthermore, both green perceived value and tourist satisfaction act as partial mediators, strengthening the relationship between destination image and revisit intention. These results highlight the importance of building a strong green image and enhancing visitor satisfaction to foster loyalty. Tourism managers at Tiga Warna Beach are encouraged to develop strategies that increase return visits, such as promoting conservation efforts and engaging tourists through personalized communication. This study contributes valuable insights into the green tourism sector and may serve as a reference for future research within the service industry, particularly in developing sustainable tourism models that prioritize environmental preservation.
The Influence of Perceived Value and Ease of Use on Brand Loyalty: The Mediating Effect of User Satisfaction Fistarika Della Amanda; Astrid Puspaningrum; Ikhtiara Kaideni Isharina
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4045

Abstract

The rapid evolution of digital banking in Indonesia has intensified competition between purely digital banks and conventional banks embracing digitalization. In this landscape, brand loyalty has emerged as a crucial factor for ensuring business sustainability. This study aims to investigate the impact of perceived value and ease of use on brand loyalty, with user satisfaction serving as a mediating variable, focusing on customers.  A quantitative research design was applied using survey data from 213 respondents in Surabaya and Malang, collected through purposive sampling. Data analysis was conducted using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method via SmartPLS 4.0. The findings reveal that perceived value significantly and positively influences both user satisfaction and brand loyalty. Conversely, ease of use shows a significant negative relationship with brand loyalty and has no significant impact on user satisfaction. Moreover, user satisfaction positively affects brand loyalty and mediates the link between perceived value and brand loyalty, but not between ease of use and brand loyalty. The results suggest that customer loyalty in digital banking is primarily driven by perceived value and satisfaction rather than by ease of use alone.
The Influence of Brand Satisfaction on Brand Loyalty Mediated by Brand Love and Moderated by Brand Reputation Darma Fadhila Benefita; Raditha Dwi Vata Hapsari; Ikhtiara Kaideni Isharina
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4676

Abstract

Rising competition within Indonesia's local cosmetics sector necessitates that companies comprehend the elements influencing consumer brand loyalty. This research seeks to explore how brand satisfaction and brand love influence brand loyalty, with brand love serving as a mediating factor and brand reputation functioning as a moderating factor. The study employs a quantitative explanatory methodology. Data was gathered from 290 respondents who use local cosmetic products via a questionnaire and analyzed with suitable statistical techniques. The findings show that brand satisfaction and brand love both positively affect brand loyalty, while brand satisfaction also positively impacts brand love. Mediation analysis demonstrates that brand love plays a significant role in mediating the connection between brand satisfaction and brand loyalty. Nonetheless, brand reputation did not significantly influence this relationship. The research indicates that businesses can boost brand loyalty by increasing customer satisfaction and cultivating emotional ties with consumers via product quality, openness, and steady communication tactics.
Bimbingan Teknis Live Stream Selling dan Optimalisasi Fitur E-Commerce untuk Transformasi Digital UMKM Malang Sri Palupi Prabandari; Ikhtiara Kaideni Isharina; Brilian Setia Firanda
JURNAL ABDIMAS MADUMA Vol. 5 No. 1 (2026): Januari, 2026
Publisher : English Lecturers and Teachers Association (ELTA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52622/jam.v5i1.500

Abstract

UMKM di Kota Malang saat ini menghadapi kesenjangan ekonomi digital yang signifikan akibat keterbatasan fasilitas produksi konten, rendahnya keterampilan digital, serta absennya strategi pemasaran terpadu. Guna mengatasi permasalahan tersebut, kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan daya saing UMKM melalui transformasi digital strategis yang mencakup bimbingan teknis live stream selling, optimasi fitur e-commerce, dan pengembangan strategi omnichannel. Metode yang diterapkan adalah participatory action research yang dikombinasikan dengan experiential learning, meliputi tahap identifikasi kebutuhan, penyediaan sarana, pelatihan teknis, hingga pendampingan implementasi. Dampak kegiatan diukur secara kualitatif dan kuantitatif melalui observasi serta evaluasi pre-test dan post-test. Hasil intervensi menunjukkan bahwa pendekatan holistik ini berhasil mengatasi hambatan utama mitra melalui penyediaan perangkat live streaming lengkap dan peningkatan keterampilan teknis yang signifikan, di mana 100% peserta mampu melakukan simulasi mandiri. Selain itu, peserta berhasil memahami transisi menuju pemasaran yang lebih terintegrasi. Simpulannya, penggabungan antara penyediaan fasilitas fisik dan penguatan kapasitas sumber daya manusia terbukti menjadi solusi efektif dalam mempercepat transformasi digital dan memperkuat kapabilitas pemasaran UMKM. Kata Kunci : UMKM; Transformasi Digital; Live Stream Selling; E-commerce
Co-Authors Ananda Sabil Hussein Ananda Windi Sukosyah Astrid Puspaningrum Brilian Setia Firanda Darma Fadhila Benefita Fistarika Della Amanda Raditha Dwi Vata Hapsari Sri Palupi Prabandari