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p-Index From 2021 - 2026
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All Journal Jurnal Ilmiah Manajemen Kesatuan Fundamental and Applied Management Journal
Astrid Puspaningrum
Universitas Brawijaya, Indonesia
Economics, Econometrics & Finance Social Sciences

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Perceived Value, Emotional Bonds, and Pop Culture: Drivers of Brand Loyalty Muhammad Rizky Andhika Pratama; Astrid Puspaningrum; Sri Palupi Prabandari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.3601

Abstract

The global fast fashion industry, including brands like Uniqlo, faces increasing challenges in maintaining brand loyalty amid fierce competition and evolving consumer behavior. This study explores the effect of perceived value on brand loyalty among Uniqlo customers in Jakarta, with brand love and brand trust as mediators, and pop culture involvement as a moderator. Using a quantitative, explanatory approach grounded in Relationship Marketing Theory, data were gathered from 232 respondents through an online survey and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that perceived value does not directly impact brand loyalty. Instead, it significantly influences brand love and brand trust, which fully mediates the relationship highlighting the importance of emotional connection and trust in fostering loyalty. Meanwhile, pop culture involvement does not significantly moderate the link between perceived value and loyalty, suggesting that trend-based marketing alone is insufficient to build sustained loyalty. These results emphasize that fast fashion brands must go beyond product value or trend alignment, focusing instead on nurturing emotional bonds and customer trust to drive long-term loyalty. This study offers valuable insights for brand managers seeking to strengthen consumer relationships in an increasingly competitive fashion landscape.
The Influence of Perceived Value and Ease of Use on Brand Loyalty: The Mediating Effect of User Satisfaction Fistarika Della Amanda; Astrid Puspaningrum; Ikhtiara Kaideni Isharina
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4045

Abstract

The rapid evolution of digital banking in Indonesia has intensified competition between purely digital banks and conventional banks embracing digitalization. In this landscape, brand loyalty has emerged as a crucial factor for ensuring business sustainability. This study aims to investigate the impact of perceived value and ease of use on brand loyalty, with user satisfaction serving as a mediating variable, focusing on customers.  A quantitative research design was applied using survey data from 213 respondents in Surabaya and Malang, collected through purposive sampling. Data analysis was conducted using Structural Equation Modeling with the Partial Least Squares (SEM-PLS) method via SmartPLS 4.0. The findings reveal that perceived value significantly and positively influences both user satisfaction and brand loyalty. Conversely, ease of use shows a significant negative relationship with brand loyalty and has no significant impact on user satisfaction. Moreover, user satisfaction positively affects brand loyalty and mediates the link between perceived value and brand loyalty, but not between ease of use and brand loyalty. The results suggest that customer loyalty in digital banking is primarily driven by perceived value and satisfaction rather than by ease of use alone.
The Effect of Brand Personality in Building Customer Loyalty in Umrah Travel Services through Brand Trust Siti Afin Nur Fitriana; Astrid Puspaningrum; Raditha Dwi Vata Hapsari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4340

Abstract

The increasing enthusiasm of Indonesian Muslims to perform umrah has intensified competition among travel agencies, creating a growing need to understand the factors that shape customer loyalty in this service-based industry. Although prior studies have examined determinants of loyalty, limited research integrates brand personality and brand trust specifically within repeated umrah travel experiences, indicating a clear research gap. This study aims to develop hypotheses regarding the factors influencing brand loyalty, with a particular focus on the effect of brand personality mediated by brand trust. This study also addresses how perceptions of competence, sincerity, and enthusiasm as dimensions of brand personality contribute to customer loyalty. Using a quantitative approach, data were collected from 127 umrah pilgrims who had used the same travel agency more than once during the 2022–2024 period, selected through saturated sampling and analyzed using PLS-SEM. The findings reveal that brand personality significantly enhances brand loyalty, while brand trust acts as a mediating mechanism that strengthens this relationship. Trust functions as a psychological bridge that connects perceived brand characteristics with the decision to remain loyal. The study highlights the importance for Umrah travel providers to cultivate trustworthy and compelling brand identities to maintain customer confidence and long-term loyalty. Keywords: brand personality, brand trust, brand loyalty
The Influence of Security on Intention to Continue Use M-Banking Services through the Mediation of User Satisfaction and Trust Nabila Nurul Aini; Astrid Puspaningrum; Mintarti Rahayu
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 5 (2026): JIMKES Edisi September 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i5.4602

Abstract

The rapid adoption of M-Banking in Indonesia has intensified competition with digital financial services such as e-wallets, making continued user engagement increasingly important. Based on the Theory of Planned Behavior, this study examines the effect of security on intention to continue use, with user satisfaction and trust as mediating variables. The study employed a quantitative approach and involved M-Banking users in Indonesia who had used M-Banking for at least two years. The study selected respondents using the Slovin formula and analyzed the data using Structural Equation Modeling (SEM). The findings show that security does not directly influence intention to continue use but significantly enhances user satisfaction and trust. However, user satisfaction does not significantly influence intention to continue use or mediate the relationship between security and continuance intention. In contrast, trust significantly influences intention to continue use and mediates the relationship between security and continuance intention. These findings highlight trust as a key mechanism linking security to continued M-Banking usage. M-Banking providers, particularly state-owned banks, should strengthen security while building user trust through reliable services, convenient features, continuous innovation, and effective digital promotion.
Perceived Price, Customer Satisfaction, and Customer Loyalty: Evidence from E-Commerce Users in Indonesia Sri Berliana Santi Setiawan; Astrid Puspaningrum; Radityo Putro Handrito
Fundamental and Applied Management Journal Vol. 4 No. 3 (2026): September
Publisher : Global Research Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/famj.v4i3.1042

Abstract

This study aims to analyze the direct effect of perceived price on customer loyalty, the effect of perceived price on customer satisfaction, the effect of customer satisfaction on customer loyalty, and the mediating role of customer satisfaction. This study employed a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS). Data were collected from 290 e-commerce users in Indonesia through purposive sampling, requiring respondents to have made at least two purchases within the previous three months. Data were analyzed using SmartPLS through measurement model evaluation and bootstrapping. Perceived price has a significant positive effect on customer satisfaction and customer loyalty. Customer satisfaction also has a significant positive effect on customer loyalty and partially mediates the relationship between perceived price and customer loyalty. The findings support the Stimulus–Organism–Response (S-O-R) framework by confirming that perceived price functions as the stimulus, customer satisfaction as the organism, and customer loyalty as the behavioral response. The results highlight the importance of fair and value-based pricing strategies in strengthening customer satisfaction and long-term customer loyalty in Indonesia's e-commerce context.
Co-Authors Fistarika Della Amanda Ikhtiara Kaideni Isharina Mintarti Rahayu Muhammad Rizky Andhika Pratama Nabila Nurul Aini Raditha Dwi Vata Hapsari Radityo Putro Handrito Siti Afin Nur Fitriana Sri Berliana Santi Setiawan Sri Palupi Prabandari