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All Journal Jurnal Ilmiah Manajemen Kesatuan Media Bina Ilmiah
Cynthia Sondang Romauli Sipahutar
Universitas Bina Nusantara, Indonesia
Humanities Economics, Econometrics & Finance Social Sciences Other

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ANALISIS FAKTOR-FAKTOR KEAMANAN DALAM INDUSTRI PERTAHANAN: Dampak Terhadap Keberlanjutan Dan Daya Saing Cynthia Sondang Romauli Sipahutar
Media Bina Ilmiah Vol. 18 No. 4: Nopember 2023
Publisher : LPSDI Bina Patria

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Abstract

Tujuan penelitian ini adalah untuk menganalisis faktor keamanan dalam industry pertahanan sebagai penentu daya saing bisnis. Pemberdayaan industri pertahanan yang mandiri merupakan strategi yang bisa diterapkan untuk mendukung pertahanan negara sekaligus pertumbuhan industri dalam negeri. Dalam penelitian ini digunakan metode penelitian berdasarkan tinjauan pustaka atau studi literatur. Tahapan penelitian dilaksanakan dengan menghimpun sumber kepustakaan secara sekunder. Hasil penelitian menunjukkan bahwa Industri pertahanan suatu negara secara idealnya dapat dianalogikan yaitu memiliki kemampuan untuk dapat memenuhi kebutuhan pertahanannya sendiri. Dalam hal ini ada 5 (lima) unsur diantaranya adalah pemerintah, dunia usaha, akademis/pakar, masyarakat dan media massa untuk bersama-sama bersinergi membangun dan mengembangkan industri pertahana terdapat empat dimensi faktor penentu daya saing bisnis pelayaran yaitu: kondisi permintaan, kondisi faktor sumber daya, kondisi industri terkait dan industri pendukung serta kondisi struktur persaingan dan strategi
Strategic Marketing Communication for the N219 Amphibious Aircraft: Aligning Technology and National Policy Gita Amperiawan; Meyta Saraswaty Putri; Cynthia Sondang Romauli Sipahutar
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.3923

Abstract

The N219 Amphibious Aircraft, developed by PT Dirgantara Indonesia, is positioned as a strategic solution to Indonesia’s persistent challenge of inter-island connectivity, particularly in remote and underdeveloped regions. As part of the national strategic project, the aircraft carries both technical significance and symbolic value in supporting economic development, defense readiness, and national industrial transformation. However, its limited market impact highlights the need for a more integrated and narrative-driven marketing communication strategy. This study analyzes the current communication approach of the manufacturer and proposes enhancements based on four key theoretical perspectives: customer value proposition design, market-driving strategy, purpose-driven branding, and strategic narrative theory. Using a qualitative method that includes stakeholder interviews and narrative analysis, the research reveals that existing communication remains overly technical and fragmented. To address this, a multidimensional communication model is proposed, connecting product-level messaging with broader national policy narratives. The conclusion emphasizes that the N219 must be framed not merely as a transportation product, but as a national policy tool that advances Indonesia’s development goals, technological sovereignty, and global positioning. These insights contribute to the strategic marketing of high-technology products in public sector and defense-oriented industries.
Co-Authors Amperiawan, Gita Meyta Saraswaty Putri