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All Journal Jurnal Ilmiah Manajemen Kesatuan Mandalika Journal of Business and Management Studies
Edi Sugiono
Universitas Nasional, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analysis of the Influence of Corporate Image and Quality Perception on Customer Trust in Telecommunication Infrastructure Projects (Case Study at PT QDC Technologies) Hendri Kustian; Edi Sugiono
Mandalika Journal of Business and Management Studies Vol 3 No 2 (2025): Mandalika Journal of Business and Management Studies
Publisher : Mandalika Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59613/mjbms.v3i2.210

Abstract

In business-to-business companies like PT. Qdc Technologies, customer satisfaction and trust are essential. This study aims to analyze perceptions of technical quality, functional quality, corporate image, customer satisfaction, and trust in facing competition in telecommunications infrastructure projects. The respondents are employees of companies that are clients of PT. Qdc Technologies. A total of 60 respondents directly involved in the collaboration were selected as the sample. Data was collected using questionnaires and analyzed descriptively, as well as through hypothesis testing based on Gronroos' theory, which evaluates the influence of perceptions of technical quality, functional quality, and corporate image on customer trust. The results show a positive assessment by respondents of the variables studied. However, hypothesis analysis indicates that corporate image significantly influences customer satisfaction. Similarly, perceptions of technical quality in telecommunications infrastructure projects are the dominant factor in customer trust. This study provides descriptive insights to improve PT. Qdc Technologies' weaknesses in project execution and evaluate the relevance of the applied theory to the type of business being conducted.
Enhancing Employee Performance through Career Development, Training, and Human Resource Planning: The Mediating Effect of Motivation Ani Juwita Handayani; Edi Sugiono; Suryono Efendi; Hasanudin
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4076

Abstract

Veterinary hospitals play a vital role in ensuring animal health, but their success depends on skilled and motivated veterinarians. This research investigates how career development, training, and human resource planning influence veterinarian performance, with employee motivation as a mediating factor, in a veterinary hospital in DKI Jakarta. The objective is to understand these relationships and provide practical recommendations for improving service quality. A quantitative approach was used, collecting data from 125 veterinarians through questionnaires and interviews. Partial Least Squares Structural Equation Modeling (PLS-SEM) was applied to analyze the data. The findings show that career development, training, and human resource planning positively and significantly enhance performance, both directly and through motivation, which acts as a key mediator. All hypotheses were supported, confirming the importance of these factors in boosting veterinarians’ effectiveness. In conclusion, veterinary hospitals should prioritize structured career paths, regular training, and strategic planning to enhance motivation and performance, improving animal care quality. However, the study’s reliance on self-reported data and focus on DKI Jakarta may limit its applicability to other contexts.
From Likes to Enrolment: How Social Media Shapes Decision-Making Among Prospective Students Lalang Saksono; Edi Sugiono; Rahayu Lestari; Hasanudin; Andini Nurwulandari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4138

Abstract

This study investigates how social media-driven digital engagement shapes enrolment decisions among prospective students at Universitas Djuanda Bogor, focusing on the interplay between online interactions and institutional choice in Indonesia’s higher education landscape. A mixed-methods approach was employed, combining quantitative surveys (n = 320) to measure the frequency and type of social media interactions, qualitative interviews (n = 25) to explore subjective experiences, and analytics data from the university’s official platforms. Data triangulation was performed to identify patterns in digital engagement and its linkage to enrolment intent. A strong positive correlation was found between active digital engagement (e.g., content sharing, peer discussions, and virtual campus tours) and enrolment likelihood (r = 0.72, p < 0.01). Prospective students who engaged with user-generated content (UGC) were 1.8 times more likely to apply than those who only consumed official posts. This outcome arises because peer narratives and authentic student experiences shared on social media reduced perceived uncertainty about academic quality and campus life, while algorithmic personalization amplified institutional visibility among target demographics. The findings underscore the need for universities to strategically integrate UGC and peer-driven storytelling into their recruitment strategies. Additionally, this study advances the discourse on digital inequality by highlighting how socio-economic disparities in internet access may skew enrolment advantages toward tech-savvy, urbanized applicants. This research introduces a contextualized framework linking algorithmic affordances of social media to enrolment behaviour in a developing economy, contrasting prior studies focused on Western institutions.
Co-Authors Andini Nurwulandari Ani Juwita Handayani Hasanudin Hendri Kustian Lalang Saksono Rahayu Lestari Suryono Efendi