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The influence of museum experience on revisit intention at Museum Sri Baduga Nafisa Rani Anindita; Maulana Maulana; Irena Novarlia
Indonesia Accounting Research Journal Vol. 13 No. 1 (2025): September: Auditing, Finance, Accounting, Management
Publisher : Institute of Accounting Research and Novation (IARN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/iacrj.v13i1.518

Abstract

The primary objective of this research is to examine and quantify the influence of museum experience on tourists’ intention to revisit Museum Sri Baduga, Bandung. The research was motivated by the rise in Indonesia’s tourism ranking, which has not translated into increased museum visitation rates. While prior research has demonstrated the role of museum experience in generating visitor satisfaction, there remains a gap in understanding how satisfaction affects behavioral loyalty. This research employed a quantitative approach using survey data collected from 106 tourists aged 17 years and above between March and April 2025. A simple linear regression analysis revealed that museum experience explained 74% of the variance in revisit intention, with celebrative experience emerging as the most influential dimension. Findings indicated that most satisfied visitors prefer recommending the museum to others over repeat visits, highlighting a disconnect between satisfaction and return intention. The study concluded that improving social interactivity, immersive programming, and tour guide quality may enhance engagement and encourage sustained visitation.
Tourists’ Perceptions of Geotourism Development in Sumedang: A Qualitative Social Tourism Study Irena Novarlia
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 6 (2025): JIMKES Edisi November 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i6.4432

Abstract

Sumedang Regency, rich in geological and cultural heritage, holds significant potential for geotourism development, yet faces challenges in delivering meaningful visitor experiences. This study aims to explore tourists’ perceptions of geotourism development in Sumedang from a social tourism perspective, focusing on their emotional, cognitive, and cultural interactions with key sites. Using a qualitative case study approach, data were collected through in-depth interviews with eighteen tourists, participatory observations, and visual documentation, including photographs and visual interpretations. Analysis revealed three main themes: the natural beauty of sites like Mount Tampomas and Jatigede Reservoir lacks educational narratives, limited infrastructure hinders access and diminishes satisfaction, and tourists desire greater involvement with local culture and narratives. These findings highlight the need for enhanced interpretive media and community engagement to transform superficial experiences into meaningful ones. The study, limited to domestic tourists and a short observation period, concludes that Sumedang’s geotourism can thrive by integrating geological education, improving infrastructure, and empowering local communities as storytellers. These insights contribute to understanding geotourism as a socially constructed process and offer practical strategies for sustainable destination development in Sumedang.
Analysis of Cisumdawu Toll Road Construction on the Development of Culinary Tourism Entrepreneurship in Sumedang Regency Irena Novarlia; Vizra Aulia Sutanzani Saragih
Research and Innovation in Social Science Education Journal (RISSEJ) Vol. 2 No. 2 (2024): December
Publisher : UM Purwokerto Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/rissej.v2i2.226

Abstract

The construction of the Cisumdawu toll road is an opportunity for the development of culinary tourism entrepreneurship in Sumedang Regency. The purpose of this research is as a further structuring step towards sustainable tourism that plays an important role in encouraging the development of culinary tourism entrepreneurship along with the construction of the Cisumdawu toll road access. The research used a qualitative descriptive method through a business canvas and SWOT analysis model. The results showed that the development of culinary tourism is currently concentrated near the Sumedang toll gate (50%) and out of 204 units that grow, develop, and continue only 173 units. The development of culinary tourism entrepreneurship through aggressive growth policies must be implemented with a focus on using strengths to take advantage of existing opportunities including aspects of marketing, operationalization, human resources, and finance in the hope of building tourism towards growth, development, and sustainability to support Sumedang as a Tourism Regency.