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All Journal RESLAJ: Religion Education Social Laa Roiba Journal Communicator : Journal of Communication
Geofakta Razali
LSPR Institute of Communication and Business, Indonesia
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Cultivation Theory Analysis: The Cultural Impact of Chinese Drama Communication on Domestic Harmony Geofakta Razali; Irwan Amar; Damayanti Masduki; Hermina Manhuruk; Yuliani Widianingsih
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 12 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i12.10486

Abstract

This This study aims to analyze and test the application of George Gerbner 's Cultivation Theory in the context of the influence of Chinese Drama (C -Drama) on viewers' perceptions of Domestic Harmony . Along with the penetration of digital media and the globalization of entertainment, C-Drama has become a significant cultural phenomenon among Indonesian viewers. These shows often present narratives that emphasize traditional Chinese values, patriarchal family structures, specific gender roles, and ideal expectations or realistic conflicts in marriage. This study hypothesizes that long-term exposure to these narratives will influence viewers' perceptions of social reality, particularly regarding the norms and dynamics of household relationships. The research method used is quantitative with a survey approach . The research population is married adult viewers in urban areas who regularly and intensively watch C-Drama for at least two years (heavy viewers), as well as a control group ( light viewers ). Data were collected through a questionnaire that measures: (1) Exposure Level ; (2) Perception of Social Reality regarding the role of husband/wife, conflict resolution, and harmony standards; and (3) Support for the Main Principles in C-Drama. Data analysis was carried out using Binary Logistic Regression techniques and Spearman Correlation tests to compare differences in perception between heavy viewers and light viewers (differential cultivation effects). The results of the study indicate that there is a significant cultivation effect among heavy C-Drama viewers . Viewers with high exposure tend to have more idealistic or, conversely, more dramatic perceptions of conflict and gender roles in the household compared to light viewers. Specifically, heavy viewers show a higher tendency to internalize the values ​​of filial piety or unrealistic romantic expectations towards partners, which can potentially trigger mismatched expectations in the practice of household harmony. This study concludes that C-Drama narratives act as a "symbolic environment" that shapes viewers' views, requiring critical media literacy to distinguish fiction from social reality.
Affective Communication in Hyperreality: Reconstructing Public Communicator Competence Geofakta Razali; Wahyu Kristian Natalia
Communicator: Journal of Communication Vol. 2 No. 2 (2025): Communication
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59373/comm.v2i2.221

Abstract

This study aims to analyse the urgency of integrating psychological and affective dimensions into the competence of public communicators in the era of hyperreality, in which the boundaries between reality and its representations are increasingly blurred, thereby influencing how messages are produced, perceived, and interpreted. In a social context characterised by simulation and heightened emotional intensity, communicators' ability to manage affect is essential to ensure that messages are not only informative but also emotionally resonant. Employing a mixed-methods design with a sequential explanatory strategy, the quantitative phase involved 120 active public communicators—comprising influencers, journalists, public speakers, and PR/marketing practitioners—who were selected through purposive sampling. The Affective Communication Test (ACT) was used to assess affective communication capability, and the data were analysed descriptively to identify affective profiles and determine participants for the qualitative phase. The qualitative stage employed a phenomenological approach and was conducted through semi-structured interviews with 15 participants representing the highest and lowest ACT scores. These interviews explored their personal experiences interpreting, managing, and responding to affective dynamics in both digital and physical environments. The findings indicate that communicators with high ACT scores demonstrate more developed emotional awareness, more adaptive, audience-oriented strategies, and the capacity to cultivate meaningful resonance in hyperreal contexts. In contrast, communicators with lower scores tend to prioritise technical aspects of messaging while overlooking affective dynamics, thereby rendering their messages more vulnerable to loss of depth and meaning. This study recommends enhancing affective literacy and psychology-based training to develop public communication competencies. Theoretically, the findings contribute to the formulation of a grounded theory–based conceptual framework for understanding communicator competence in postmodern society.
Co-Authors Damayanti Masduki Hermina Manhuruk Irwan Amar Wahyu Kristian Natalia Yuliani Widianingsih