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All Journal Kajian Ilmu Sosial Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Agus Nurudin
Management Program, Faculty Of Economics And Business, Universitas Muhammadiyah Jakarta
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Transformasi Globalisasi 5.0: Pergeseran Strategis Dalam Perilaku Konsumen dan Ekosistem Digital Dalam Persfektif UU ITE 2024 Nia Puspita Hapsari; Agus Nurudin; Nor Laila; Endang Ruswanti
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 11 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i11.10125

Abstract

This research examines how the transformation towards “Globalization 5.0” triggers strategics changes in consumer behavior, and the digital ecosystem, and how these changes requires adjustments to the regulations of the 2024 version of the ITE Law regarding these changes. The era of Globalization 5.0 marks a new chapter in the relationship between technology, behavior, and global business strategy. This transformation is not only marked by the acceleration of digitalization is not only marked by the emergence of a digital ecosystem integrated with local, data driven, and sustainable values. The research aims yo analyze how the shift towards Globalization 5.0 changes consumer behavior and corporate marketing strategies, and corporate marketing strategies in the context of digitalization, and how the regulations of the 2024 version of the ITE Law change. The research method used was a systematic  literature review with  a qualitative approach. The results show that global business strategies are now transforming into a global digital ecosystem, where companies must adapt marketing strategies that are responsive to local cultures, but based on technologies such as Artificial Intteligence (AI), and the Internet of Things (IoT). The study emphasizes the importance of integrating digitlaization, local cultural values, and consumer behavior as the foundation of competitive strategy in the era of Globalization 5.0. The revised 2024 ITE Law still contains “rubber” articles, potential regulatory overlap (for example, with the Personal Data Protection Law), and weak adaptation to new technologies are identified as regulatory barriers.
DETERMINANTS OF CONSUMER SATISFACTION AND LOYALTY AMONG WULING CONSUMERS IN JABODETABEK Dwi Anggraini; Suhendar Sulaeman; Agus Nurudin; Liza Nora
Kajian Ilmu Sosial Vol. 7 No. 1 (2026): KAIS: Kajian Ilmu Sosial
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/kais.7.143-58.31925

Abstract

The purpose of this study is to analyze the influence of Service Quality, Product Quality, Price, and Promotion on Consumer Satisfaction to increase Consumer Loyalty at PT. SGMW Wuling. This study uses primary data with questionnaires as the research instrument. Questionnaires were distributed to all Wuling car users in the Jabodetabek region. The sample was taken from Wuling car users in the South Jakarta area with as many as 100 respondents. The method of analysis and hypothesis testing used PLS (Partial Least Square) path analysis, with calculations performed using the smartPLS version 3.0 program, while the sample selection was conducted using the random sampling method. The results indicate that service quality, promotion, and price have significant positive effects on customer satisfaction, while product quality has no significant effect. Furthermore, service quality, product quality, and price significantly influence customer loyalty, whereas promotion and customer satisfaction do not have a significant direct effect on customer loyalty. However, customer satisfaction serves as a significant mediating variable, strengthening the relationships between service quality, product quality, promotion, and price with customer loyalty
Co-Authors Dwi Anggraini Endang Ruswanti Hapsari, Nia Puspita Liza Nora Nor Laila Suhendar Sulaeman