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All Journal Journal Research of Social Science, Economics, and Management PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi
William Santoso
Universitas Ciputra Surabaya
Economics, Econometrics & Finance Education Environmental Science

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Efektivitas User-Generated Content, Inovasi Produk, dan Word of Mouth melalui Minat Pembelian untuk Meningkatkan Keputusan Pembelian di Kafe 2Hos Putri Julia Alexandra Surya; William Santoso; Tommy C. Efrata
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.770

Abstract

Tujuan daripada penelitian ini guna mengkaji pengaruh UGC, inovasi produk, dan WoM terhadap keputusan pembelian di Kafe 2Hos, dengan minat pembelian sebagai variabel mediasi. Menerapkan pendekatan kuantitatif dengan 150 responden berusia 18–30 tahun yang aktif di media sosial dan pernah melihat konten terkait Kafe 2Hos. Data dianalisis dengan regresi linear berganda dan uji mediasi dengan SPSS Process Macro. Temuan mengungkapkan bahwasanya UGC, inovasi produk, dan WoM berpengaruh signifikan terhadap minat pembelian dan keputusan pembelian. Inovasi produk mempunyai pengaruh paling dominan, diikuti oleh UGC dan WoM. Selain itu, minat pembelian terbukti memediasi hubungan antara variabel bebas dan keputusan pembelian secara signifikan. Temuan ini mendukung Theory of Planned Behavior (Ajzen, 1991), yang menyebutkan bahwasanya minat menjadi prediktor utama terhadap tindakan pembelian. Penelitian ini memberikan kontribusi teoretis dan praktis bagi pelaku industri kafe dalam merancang strategi pemasaran digital berbasis konten interaktif, inovasi berkelanjutan, dan rekomendasi sosial
The Effect of Implementing the Kaizen Philosophy on Employee Performance Through Employee Innovation and Work Efficiency: A Case Study at XYZ Bank in West Kalimantan Sinta Sinta; Denpharanto Agung Krisprimandoyo; William Santoso
Journal Research of Social Science, Economics, and Management Vol. 5 No. 12 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i12.1565

Abstract

The banking industry has experienced increasingly intense competition, forcing companies to continuously improve service quality and operational efficiency through enhanced employee performance. This study investigated the effect of implementing the Kaizen philosophy on employee performance, with particular attention to the mediating role of employee innovation and work efficiency at PT XYZ in the West Kalimantan region. The Resource-Based View (RBV) framework provided the theoretical foundation for this research. A quantitative research design was employed, with data collected through questionnaires administered to 100 employees of PT XYZ in West Kalimantan, selected using purposive sampling. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS version 4.1.0.3 to examine both direct and indirect relationships among variables. The results revealed that the implementation of the Kaizen philosophy did not have a significant direct effect on employee performance. However, it had a positive and significant effect on both employee innovation and work efficiency. Furthermore, work efficiency had a positive and significant effect on employee performance and served as a full mediator in the relationship between Kaizen implementation and employee performance. In contrast, employee innovation did not significantly affect employee performance and did not function as a mediating variable. These findings indicate that, in the banking industry, the implementation of the Kaizen philosophy is more effective in improving employee performance through work efficiency rather than through employee innovation.
Co-Authors Denpharanto Agung Krisprimandoyo Putri Julia Alexandra Surya Sinta Sinta Tommy C. Efrata