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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis SINERGI: Jurnal Ilmiah Ilmu Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Akuntansi Kesatuan Journal of Management and Bussines (JOMB) International Journal of Business, Law, and Education International Journal of Science and Society (IJSOC) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Journal of Business Management and Economic Development Jurnal Riset Multidisiplin dan Inovasi Teknologi ENDLESS : International Journal of Future Studies International Journal of Review Management Business and Entrepreneurship Branding: Jurnal Manajemen & Bisnis
Denpharanto Agung Krisprimandoyo
Universitas Ciputra Surabaya
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Neuroscience Social Sciences Other

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Integrating Environmental Principles in Sustainable Corporate Management Strategies Denpharanto Agung Krisprimandoyo; Hendra Jayusman; Yulian Arpianto; Arif Budi Sulistyo; Bintang Simbolon
International Journal of Science and Society Vol 5 No 4 (2023): International Journal of Science and Society (IJSOC)
Publisher : GoAcademica Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/ijsoc.v5i4.806

Abstract

Environmental problems are important because they affect the lives of all humans. Therefore, company management needs to develop sustainable strategies. This research was carried out to look at how to integrate environmental principles into sustainable company management strategies. This study will employ a descriptive qualitative methodology. The data for this investigation is derived from diverse research findings and prior studies that remain pertinent to the current research. The results of this research then found that there were various problems faced in integrating environmental principles, such as cultural challenges, economic obstacles, and pressure from stakeholders. However, even though various challenges need to be faced, the impact of environmental integration is quite large. This includes improving the company's image, resource efficiency, and attracting investors. By using the right techniques, the environmental performance carried out by the company can be achieved well.
The Effect of Service Quality, Reputation, and Perceived Price on Purchase Decisions with Customer Satisfaction as an Intervening Variable (Study on Parents of Students at Ciputra School Surabaya) Widarso Bekti Kumoro; Denpharanto Agung Krisprimandoyo
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 13 No. 2 (2023)
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/sng.v13i2.7103

Abstract

The purpose of this study is to test and analyze the influence of Service Quality, Reputation, and Perceived Price on Purchase Decisions and Customer Satisfaction among parents of Ciputra School Surabaya students, as well as to test and analyze the mediating role of Customer Satisfaction in the influence of Service Quality on Purchase Decision and the power of Reputation on Purchase Decision. Service Quality (X1), Reputation (X2), Perceived Price (X3), Customer Satisfaction (Z), and Purchase Decision (Y) are the variables analyzed in this study. Path analysis (Path Analysis) is a technique for analyzing data that begins with the processing of questionnaire data to analyze respondent characteristics and descriptive statistics on the variables Service Quality X1, Reputation (X2), Perceived Price (X3), Customer Satisfaction (Z), and Purchase Decision (Y)—tools for data analysis utilizing PLS with Smart PLS software. The results of testing the hypotheses indicate that Service Quality, Reputation, and Perceived Price have a positive and statistically significant effect on Purchase Decisions. Service Quality and Reputation have a positive and statistically significant influence on Customer Satisfaction, whereas Perceived Price has no effect. Customer Satisfaction could mediate the impact of Service Quality on Purchase Decisions but could not judge the results of Reputation and Perceived Price on Purchase Decisions. The findings of this study indicate that Service Quality has a significant impact on Purchase Decisions made by parents of Ciputra School Surabaya, necessitating the implementation of a number of strategies by management to ensure the future viability and growth of Ciputra School.
A ONE-PAGE METHOD FOR REINVENTING VALUE PROPOSITION IN CREATIVE INDUSTRY: A CASE STUDY OF INTUNE PRODUCTIONS Eric Harianto; Monica Natalia; Yuanita Ratna Indudewi; Denpharanto Agung Krisprimandoyo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 2 (2023): IJEBAR, VOL. 07 ISSUE 02, JUNE 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i2.6323

Abstract

The ought to utilize music in promotions is developing each year, particularly when Covid-19 quickens the require for brands to go computerized. InTune Productions is a music production company based in Surabaya, Indonesia, that specializes in jingle, sound-logo and background music. The purpose of this research is to identify, distinguish, and decide the fitting client needs and fragment for InTune Productions, as well as to determine which innovative products and services are best suited to offer. The tool that is being used in this research is Value Proposition Canvas. Using qualitative descriptive method, this research is conducted from February 2021 to March 2022 with InTune Productions co-founders and customers as the primary data. The results of this study shows that Value Proposition Canvas has been helpful for InTune Productions to map its customer profiles. Value Proposition Canvas is demonstrated to be a reasonable apparatus to analyze customers’ pains and gains, as well as determining innovative products and services that are able to accommodate them.
MARKET TESTING OF FOOTWEAR STAKEHOLDER CHAIN MARKETPLACE David Sukardi Kodrat; Tina Melinda; Denpharanto Agung Krisprimandoyo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6494

Abstract

Footwear Stakeholder Chain Marketplace (FSCM) is a marketplace that integrates suppliers, producers, consumers, logistics services and funding institutions. Industry groups with core industries that interact intensively and form partnerships, both with supporting industries and with related industries can be said to be clusters in the marketplace. The purpose of this study is to examine the horizontal and vertical linkages in FSCM including: suppliers, manufacturers, makers, buyers, carriers, stores, sellers, distributors, retailers and customers. Testing is carried out using the market testing method using in-person usability testing techniques to improve performance and user experience. The procedure is done to collect respondents, find a comfortable room, and record the whole process. The results show that the home, consumers, suppliers, manufacturers, and forums display create a unique user experience. When consumers buy certain products, words that reinforce consumer choices will appear, such as: Good choice!” or “Yum! We love that one". In addition, consumers also have the opportunity to display their designs and at the same time sell them in the artist shop. Suppliers and producers have the opportunity to share access.
REMODELING BUSINESS FOR SURVIVABILITY ON CARPET RETAIL STORES IN INDONESIA Maureen Nuradhi; Benazir Fahim; Eric Harianto; Riduan Mas’ud; Denpharanto Agung Krisprimandoyo; Maimunah Johari
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 4 (2022): IJEBAR, Vol. 6 Issue 4, December 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i4.6325

Abstract

Covid-19, the novel coronavirus, has brought the entire world to a halt. The virus was first reported by several local health officials in Wuhan, Hubei Province, China in late December 2019 (Zhu, et al., 2020). Although the infection had spread to hundreds of individuals in Wuhan by early January 2020, with roughly 11 million people placed under quarantine, the first diagnosis showed no evidence of such a disastrous impact on public life (Woodward, 2020). As the number of afflicted patients increased over the month, WHO declared the disease as a Public Health Emergency of International Concern (PHEIC) on January 30, 2020 (Harchandani & Shome, 2021). By March 11, 2020, Covid-19 has been declared a pandemic (WHO, 2020). The pandemic’s harmful effects have been delineated in all aspects of life, and have had economic, political, social, and psychological ramifications (Bretas & Alon, 2020); (Ratten, 2020); (Sigala, 2020). Many economists regard the epidemic as a metaphorical “black swan” event, that is, unexpected, the unanticipated occurrence of immense magnitude and severe repercussions that profoundly transform the political and economic landscape (Winston, 2020) (Gregurec, Furjan, & Pupek, 2021), which caused business failures (Kuckertz, et al., 2020); (Amoah, Khan, & Wood, 2021). Following the global situation, Indonesia is also dealing with the same issue, with the Covid-19 pandemic influencing Indonesia’s economic activities and business sectors. The decline in growth trends in 2020 and 2021 in the effects of the Covid-19 pandemic can also be seen in the textile and garment industry sector in Indonesia as quoted from data industry research compiled from the Badan Pusat Statistik (BPS) and Bank Indonesia (BI).
DEVELOPMENT of TRADITIONAL FOOD PRODUCT INNOVATION from an OPERATIONAL POINT of VIEW Eric Harianto; Tania Susanti; Riduan Mas'ud; Nursaid Nursaid; Denpharanto Agung Krisprimandoyo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6324

Abstract

Increasingly tight competition in the snack industry today so many new snacks are produced and packed with modern packaging causing the eroding of the traditional food industry, including bipang. In addition, changes in people's consumption patterns, Covid-19 pandemic and the existence of the concept of industry 4.0 require the traditional food industry to be more active in the development of innovation. This research was conducted from September 2021 until January 2022 using qualitative methodology with Blue Ocean Strategy approached by interviewing individuals who are working and customers of Bipang Pak Tani Pasuruan, also used relevant books, journals, and websites. Data testing has been done with triangulation method. The results of this study are: 1) Strategy Canvas that helps Bipang Pak Tani understand the strength and weakness compared to its competitors, 2) ERRC matrix where Bipang Pak Tani can simultaneously eliminate, reduce, raise and create factors that offered as an effort to differentiate and reduce costs so as to create value innovation by making a new strategic profile, 3) Bipang Pak Tani can reconstruct industry boundaries by doing across chain of buyers. In this research, finally found a new innovation strategy are rebranding products with new concept product (packaging, size and varians) also marketing innovation by doing online marketing.
INNOVATING PV WATER PUMP BUSINESS FOR RENEWABLE ENERGY INDUSTRY IN INDONESIA USING BLUE OCEAN STRATEGY Eric Harianto; Tiyo Avianto; Riduan Mas'ud; Denpharanto Agung Krisprimandoyo
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 6, No 3 (2022): IJEBAR, Vol. 6 Issue 3, September 2022
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v6i3.6498

Abstract

The purpose of this study is to investigate and make decisions in determining features, innovation values and business strategies in the renewable energy industry from Sanspower (PT. Java Surya Teknik) which is focused on PV Water Pump products in order to create competitive products for the Indonesian market. Determining the right renewable energy technologies (RET's), as well as a strategy to accelerate commercialization that has different values from competitors, and avoids the red ocean market. This study uses a qualitative methodology using the Blue Ocean Strategy (BOS), testing the data using the triangulation method. This research was started from September 2021 to February 2022 to produce products in the renewable energy industry that are right for the developing country.
INFORMATION TRANSPARENCY AND REGULATORY FOCUS TO INCREASE BUYING INTEREST IN THE INTEGRATED FOOTWEAR MARKETPLACE (IFM) David Sukardi Kodrat; Denpharanto Agung Krisprimandoyo; Damelina Basauli Tambunan
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7, No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11549

Abstract

This research aims to examine information transparency and regulatory focus to increase buying interest at the Integrated Footwear Marketplace. The informants used in this research came from consumers, suppliers, producers, funding institutions and logistics services. The research method used is descriptive qualitative. The results of this research show that the Integrated Footwear Marketplace uses two main concepts, namely co-design and economic sharing. The concept of co designing is seen in the consumer engagement menu where consumers can enter design ideas and designs and other consumers can provide responses and comments on these design ideas and designs. Transparency by showing data related to individual profiles, company profiles and various product descriptions. Information quality is related to information that is trustworthy, reliable, available on time, relevant and easy to understand. The concept of self-regulation creates natural motivation to achieve desired results. The concept of self-regulation can be grouped into approach and avoidance. This avoidance concept can be seen from the product description which explains it completely and in detail so that it can be taken into consideration regarding things that have the potential to become risks.
Digital Marketing Transformation Optimization: Building Superior Brand Awareness for Hydroponic Products D. Iwan Riswandi; Denpharanto Agung Krisprimandoyo; Siska Armawati Sufa; Aulia Afniar. R; Athok Murtadlo
Sinergi : Jurnal Ilmiah Ilmu Manajemen Vol. 14 No. 1 (2024): Maret 2024
Publisher : Economic and Bussiness Faculty, Dr Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/sng.v14i1.7991

Abstract

This study examines the process of enhancing digital marketing transformation in order to establish a stronger brand awareness for hydroponic products. The objective of this study is to enhance the efficacy and productivity of digital media marketing through the examination of digital marketing strategies employed by hydroponic companies and the creation of novel approaches. The literature review encompasses the subjects of digital marketing, brand recognition, and hydroponics. The study methodology employed is qualitative, utilising data obtained from various sources such as articles, newspapers, journals, books, online articles, library data, and other relevant materials. The findings indicate that strategically enhancing digital marketing transformation, namely through popular social media platforms like Facebook, Instagram, TikTok, and YouTube, can effectively boost the visibility and recognition of hydroponic products. MSMEs and educational institutions have the ability to significantly broaden their promotional endeavours and enhance the visibility of hydroponic products. The study's findings suggest that optimising digital marketing transformation can be a very effective approach to enhance brand awareness for hydroponic products. This is particularly true when utilising major social media sites like Facebook, Instagram, TikTok, and YouTube. MSMEs and educational institutions could leverage this digital marketing change to broaden the promotional reach and enhance the visibility of the products.
Membangun Corporate Branding yang berkelanjutan di Era Kecerdasan Buatan : Peran Corporate Social Responsibility dan Komunikasi Perusahaan Denpharanto Agung Krisprimandoyo
Journal of Management and Bussines (JOMB) Vol 6 No 1 (2024): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v6i1.8297

Abstract

This research aims to explore the relationship between corporate communication, artificial intelligence (AI), corporate social responsibility (CSR), and the formation of sustainable corporate branding. The research method used is case analysis and empirical data to understand how AI can improve a company's communication and CSR strategies. The research results show that the use of AI in communication and CSR can strengthen brand identity and support the building of a lasting corporate brand. The conclusion is that the integration of company values with AI-driven processes and appropriate communications is critical in creating and maintaining a meaningful company brand that can connect with modern consumers and endure over time. Keywords : Corporate Branding, Artificial Intelligence, Role of CSR
Co-Authors Anita Dwi Normalianingsih Arif Budi Sulistyo Athok Murtadhlo Aulia Afniar Rahmawati Benazir Fahim Bintang R. Simbolon Brumadyadisty, Garry D. Iwan Riswandi Damelina B. Tambunan David Sukardi Kodrat Denny Bernardus Eric Harianto Fahrul Riza Farida Akbarina Garry Brumadyadisty Gautama, Agra Gracia Ongkowijoyo Handini, Sri Hendra Jayusman Iman Ahmad Gymnastiar Indudewi, Febe Yuanita Ratna Jamilah Ahmad Judijanto, Loso Jusman, Ikhsan Amar Jusnita, R. Ayu Erni Maimunah Johari Maureen Nuradhi Mitra Musika Lubis Mochammad Baihaqi Mohamad Yusak Anshori Monica Natalia Muh Tabran Nursaid Pontjo Bambang Mahargiono Purnomo, Tiara Dewi Reni Sara Indrawati Riduan Mas'ud Riduan Mas’ud Riduan Mas’ud Sari, Isti Okvita Siska Armawati Sufa Slamet Riyadi Slamet Riyadi, Slamet Riyadi Soekiman, Susanto Sri Mulyono Sufa, Siska Armawati Suyanto Suyanto Suyanto Tandiono, Teddy Tania Susanti Teofilus Teofilus, Teofilus Tina Melinda Tiyo Avianto Wardani, Dini Tri Wendra Hartono Widarso Bekti Kumoro Widiyanto, Sigit Yonny Koentjoro Yulian Arpianto Yuliastuti, Hilda