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All Journal PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Aisa Fadhilatul Istiqomah
Universitas Pembangunan Nasional Veteran Jawa Timur
Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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Pengaruh Governemnt Subsidy Policy dan Environmental Concerns Terhadap Minat Beli Motor Listrik di Kota Surabaya Aisa Fadhilatul Istiqomah; Sugeng Purwanto
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1032

Abstract

Emisi gas rumah kaca yang mengalami kenaikan beberapa tahun terakhir berasal dari penggunaan sepeda motor konvensional mengakibatkan terjadinya berbagai kerusakan lingkungan. Motor listrik merupakan salah satu produk ramah lingkungan yang memberikan alternatif solusi terhadap permasalahan peningkatan emisi gas rumah kaca. Tujuan penelitian yaitu mengetahui dan menganalisis pengaruh dari government subsidy policy dan environmental concerns terhadap minat beli motor listrik di Kota Surabaya. Penelitian berjenis kuantitatif dengan populasi masyarakat yang bertempat tinggal di Surabaya. Penggunaan sampel sebesar 110 melalui teknik penentuan sampel yaitu purposive sampling. Analisis data dengan teknik SEM-PLS melalui alat SmartPLS. Temuan penelitian yaitu government subsidy policy dan environmental concerns berpengaruh positif terhadap minat beli motor listrik di Kota Surabaya.
Rebranding the Cakru Jember Village Instagram Account as Exhibition Means of Village Cultural and Economic Tourism Potential: Rebranding Akun Instagram Desa Cakru Jember Sebagai Sarana Ekshibisi Potensi Wisata Budaya dan Ekonomi Desa Fauzan Fahmi Baswedan; Aisa Fadhilatul Istiqomah; Ershazkiya Raudlatishafa; Hudayya Dinnul Islami Chasih; Dita Atasa; Dita Megasari
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol. 9 No. 1 (2025): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : DPD Jatim Perkumpulan Dosen Indonesia Semesta

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Abstract

Cakru Village in Jember Regency, Indonesia, has great economic and cultural potential but has not been optimally utilized. Data collection of MSMEs from various hamlets shows the diversity of local economic sectors. This activity aims to increase public awareness of this potential through socialization and rebranding of social media. This program involves preparation by means of observation and interviews, implementation of socialization, and evaluation using pre-test and post-test. The results of the pre-test showed that public knowledge of village potential was still low. After the socialization, there was a significant increase in awareness of village potential from the Cakru Village community who participated in the socialization, as much as 90%, especially regarding the potential of MSMEs and Japanese protection tourism. In addition, the rebranding of Instagram from the old account to the new account @discoverycakru.id successfully introduced MSMEs and historical sites with a focus on innovative content. This program shows the effectiveness of social media in increasing visibility and support for the local economy, as well as introducing the unique culture of Cakru Village to a wider audience.
Co-Authors Dita Atasa Dita Megasari Ershazkiya Raudlatishafa Fauzan Fahmi Baswedan Hudayya Dinnul Islami Chasih Sugeng Purwanto