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All Journal Jurnal Ilmiah Edunomika (JIE) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi
Lidya Djuwita Pratiwi Canon
Akademi Bisnis dan Keuangan Primaniyarta Manado
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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Strategi Manajemen dalam Pengembangan Kapasitas Sumber Daya Manusia : Studi Kasus pada Lembaga Bimbingan Belajar Brilliant Brain Indonesia : Indonesia Injilia Wulan Gratia Wua; Lidya Djuwita Pratiwi Canon; Meyliza Herawati Dalughu
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1042

Abstract

Pengembangan kapasitas sumber daya manusia (SDM) merupakan esensi vital bagi keberlanjutan lembaga bimbingan belajar di tengah dinamika persaingan industri dan tuntutan kualitas pendidikan. Artikel ini bertujuan menganalisis strategi manajemen pengembangan kapasitas SDM di Lembaga Bimbingan Belajar Brilliant Brain Indonesia. Menggunakan metode kualitatif dengan studi kasus, data dikumpulkan melalui wawancara mendalam, observasi, dan studi dokumentasi dari informan kunci. Hasil penelitian menunjukkan bahwa Brilliant Brain Indonesia menerapkan rekrutmen berbasis kompetensi dan sistem evaluasi kinerja yang komprehensif. Meskipun program pelatihan formal terhambat kendala waktu, lembaga ini mengoptimalkan mentoring, coaching, dan sosialisasi kurikulum daring sebagai alternatif efektif. Budaya perusahaan yang menjunjung tinggi kekeluargaan dan lingkungan kerja yang suportif dan kolaboratif turut menjadi pilar penting. Temuan ini berkontribusi pada literatur manajemen SDM di sektor pendidikan non-formal, menyoroti pentingnya adaptasi strategi pengembangan kapasitas dalam menghadapi keterbatasan operasional. Disimpulkan bahwa strategi adaptif dan terintegrasi sangat krusial untuk menjaga kualitas SDM. Penelitian selanjutnya disarankan untuk melakukan studi komparatif dan kuantitatif.
PERILAKU PEMBELIAN NASABAH PADA APLIKASI PEGADAIAN DIGITAL PERAN MODERASI LITERASI DIGITAL DAN BRAND TRUST Sherly Ernawaty Susanto; Inijilia Wulan Gratia; Lidya Djuwita Pratiwi Canon
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 2 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i2.19727

Abstract

The rapid growth of digital financial services in Indonesia has accelerated the adoption of digital pawn platforms, including the Pegadaian Digital application. This study examines the influence of perceived ease of use, perceived usefulness, perceived risk, and security on customer purchasing decisions, with digital literacy and brand trust as moderating variables. Employing a quantitative explanatory research design, data were collected from 200 respondents via purposive sampling and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results confirm that perceived ease of use (β=0.287; p=0.000), perceived usefulness (β=0.314; p=0.000), and security (β=0.241; p=0.000) positively and significantly influence purchasing decisions, while perceived risk exerts a significant negative effect (β=–0.198; p=0.001). Moreover, brand trust significantly moderates the negative effect of perceived risk on purchasing decisions (β=0.183; p=0.001), and digital literacy strengthens the positive effect of perceived ease of use on purchasing decisions (β=0.214; p=0.000). The model demonstrates substantial predictive power, explaining 67.3% of the variance in purchasing decisions (R²=0.673). These findings contribute to the advancement of digital consumer behavior theory in the financial technology sector and offer practical recommendations for Pegadaian to enhance its digital service quality and user-centric strategy
Co-Authors Inijilia Wulan Gratia Injilia Wulan Gratia Wua, Injilia Wulan Gratia Meyliza Herawati Dalughu Sherly Ernawaty Susanto