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Pengaruh Work Life Balance, Dan Work Load Di Lingkungan Kerja Terhadap Turnover Intention Karyawan Melalui Kepuasan Kerja Di Industri Retail Di Kabupaten Sidoarjo Hansya Maulana; Rifdah Abadiyah; Sumartik
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.1311

Abstract

penelitian ini bertujuan untuk menganalisis pengaruh work life balance dan beban kerja terhadap turnover intention karyawan di industri retail di Kabupaten Sidoarjo dengan kepuasan kerja sebagai variabel mediasi. Metode yang digunakan adalah kuantitatif dengan penyebaran kuesioner kepada 148 responden karyawan retail yang dipilih secara random sampling, analisis data dilakukan menggunakan metode Partial Least Square (SmartPLS) untuk menguji pengaruh langsung maupun tidak langsung antar variabel. Hasil penelitian ini diharapkan bisa memberikan wawasan bagi manajemen perusahaan dalam meningkatkan kepuasan kerja dan menurunkan tingkat turnover melalui pengelolaan keseimbangan kerja dan beban kerja secara efektif.
Customer Retention Strategies And Digital Innovation In Islamic Bank Gold Services: Strategi Retensi Nasabah Dan Inovasi Digital Pada Layanan Emas Bank Syariah Muhammad Andik Diantoro; Rizal Fahmy Likhumy Robby; Hansya Maulana; Satrio Sudarso
Proceedings of The ICECRS Vol. 13 No. 1 (2025): Proceedings of Community Service Desa Mandiri dan Berdaya Melalui Kolaborasi P
Publisher : International Consortium of Education and Culture Research Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/icecrs.v13i1.2110

Abstract

General Background The Islamic banking industry rapidly develops through modern precious metal investment facilities to meet public demand for safe and compliant assets. Specific Background Bank Syariah Indonesia KC Jenggolo provides precious metal installment products; however, internal data from 2023 to 2025 records a consistent decline in new, existing, and returning clientele. Knowledge Gap Previous studies emphasize the importance of marketing mixes in financial institutions, but few address the specific operational failures causing client attrition in sharia-compliant installment facilities. Aims This research identifies the factors causing the clientele decline and formulates precise marketing and operational frameworks. Results Using a qualitative descriptive method with fifteen respondents, findings indicate that the primary obstacles lie within the People, Promotion, and Process components of the marketing mix. Specifically, conventional offline promotions, inadequate staff communication skills, and limited mobile application features drive client dissatisfaction. Novelty The study provides a targeted diagnostic of sharia investment facilities, linking specific technological deficits directly to clientele attrition patterns over a three-year period. Implications Financial institutions must prioritize human resource training, transition to integrated online promotional campaigns, and upgrade mobile application functionalities to maintain competitive market positioning and investor loyalty. Highlights:  The continuous decline in clientele stems from deficits in personnel competence, promotional reach, and technological processes. Conventional offline marketing fails to attract modern investors compared to targeted online promotional campaigns. Upgrading mobile application features with installment tracking and payment reminders is crucial for securing investor loyalty. Keywords: Marketing Mix, Sharia Investment, Customer Loyalty, Mobile Application, Promotional Campaign