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p-Index From 2021 - 2026
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All Journal Proceeding International Conference on Digital Education and Social Science
Dea Amirotul Ahlam
Universitas PGRI Adi Buana Surabaya
Computer Science & IT Economics, Econometrics & Finance Education Engineering Social Sciences

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Revolutionizing Leadership Training with Virtual Reality: Preparing Indonesia's Next-Gen Workforce through Startup Case Studies Dea Amirotul Ahlam; Untung Lasiyono; Zahwa Noveliza Nur Safitri
Proceeding International Conference on Digital Education and Social Science Vol. 2 No. 1 (2024): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v2i1.52

Abstract

Along with the rapid development of the digital era, Indonesia needs leaders who are able to adapt and innovate to strengthen its competitiveness on the global stage. Unfortunately, traditional leadership training methods are now considered inadequate to meet the increasingly complex demands. This research focuses on exploring the use of Virtual Reality (VR) technology in leadership training by analyzing literature from various sources to identify the potential, benefits, and challenges that exist in the implementation of VR in this training. Using the library research method, this study examines in depth the literature's views on the effectiveness of VR as a training medium that offers a realistic and immersive simulated environment experience. The results showed that VR can assist trainees in honing critical leadership skills, such as sound decision-making, effective communication, and crisis management, under safe yet realistic conditions. Based on these findings, VR integration is recommended as one of the main approaches in leadership training programs in Indonesia to equip aspiring leaders with relevant skills in the digital era.
Digital Marketing Strategy as a Driver of Business Innovation in Global Market Zahwa Noveliza Nur Safitri; Mohammad Afrizal Miradji; Dea Amirotul Ahlam
Proceeding International Conference on Digital Education and Social Science Vol. 2 No. 1 (2024): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v2i1.101

Abstract

This article examines the role of digital marketing strategies as a driver of business innovation in the global market. In a competitive business environment, innovation is essential for company survival and growth. Digital marketing, which includes social media, SEO, and data analytics, enables companies to reach a wider audience and understand consumer preferences. This research identifies current trends in digital marketing and analyzes case studies of companies that have successfully implemented these strategies to drive innovation. Findings show that digital marketing integration not only improves efficiency but also contributes to the development of innovative products and services. The conclusion confirms that digital marketing strategies are key to achieving sustainable innovation in the global market.
Co-Authors Mohammad Afrizal Miradji untung lasiyono Zahwa Noveliza Nur Safitri