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All Journal Jurnal Pengabdian Masyarakat Indonesia Sejahtera Journal Research of Management
Yuliana Lende
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Analisis Strategi Pemasaran Dalam Meningkatkan Penjualan Makanan Dan Minuman Di Rumah Makan Teja Boga Nusa Dua Bali Yuliana Lende; Saortua Marbun
Journal Research of Management Vol. 6 No. 2 (2025): Juni
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.2025.6253

Abstract

This research aims to determine the analysis of marketing strategies in increasing sales at the Teja Boga Nusa Dua Bali Restaurant, making it easier for the Management of the Teja Boga Nusa Dua Bali Restaurant to determine the next steps in marketing the restaurant. This research used descriptive qualitative method with Purposive Simplifying technique by interviewing and distributing it to several respondents as Sampling. This research has 20 respondents. SWOT analysis is the data analysis used in this research. The results of this research were an IFAS value of 3.49 and an EFAS value of 3.45. So the position of Teja Boga Restaurant Nusa Dua Bali is located in quadrant II which is described as a growth position so that the right strategy and results are needed to increase food sales at Teja Boga Restaurant Nusa Dua Bali by increasing market development, market penetration and product development.        From the results of this research, it can be concluded that there is a need to develop attractive strategies such as strengthening branding, maintaining quality, being more innovative in product marketing, and maintaining prices that are appropriate to the food offered.
Peningkatan Literasi Digital melalui Program Pengenalan Dasar Teknologi Informasi bagi Siswa Sekolah Menengah Martha Pretiani Malo Ngongo; Renansi Logha; Melsiana Ina; Silvester Sete Werang; Paulus Ngongo Zaghu; Pedro Richardo Wahyudi Gaddi; Rikardus Wolla; Susanti Mawo; Martinus Wino Sago Lango; Melania Waru Nija; Sefrianus Giku Ambirisa; Osman Dunga; Rosalia Gole; Yuliana Lende
Jurnal Pengabdian Masyarakat Indonesia Sejahtera Vol. 5 No. 2 (2026): Juni: Jurnal Pengabdian Masyarakat Indonesia Sejahtera
Publisher : STAI YPIQ BAUBAU, SULAWESI TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59059/jpmis.v5i2.3117

Abstract

Digital literacy is an essential competency that secondary school students must possess to face the rapid development of technology in the digital era. However, many students still lack adequate understanding of basic information technology concepts, digital security, and the responsible use of technology. This community service activity aimed to improve students' digital literacy through a basic information technology introduction program. The methods employed included preliminary observation, pre-test administration, educational sessions, hands-on practice, discussions, and evaluation through post-tests. The training materials covered computer hardware and software fundamentals, effective internet usage, digital security, and ethical behavior in digital environments. The results indicated a significant improvement in students’ knowledge and digital skills after participating in the program. Students became more capable of accessing, evaluating, and utilizing digital information critically while understanding the importance of cybersecurity and ethical technology use. Furthermore, the high level of participant engagement demonstrated that the program was relevant to students’ needs in today's digital society. Therefore, the basic information technology introduction program proved effective in enhancing digital literacy among secondary school students and can serve as a strategic initiative to prepare young generations to adapt to technological advancements and future digital challenges. Community Service, Digital Education, Digital Literacy, Information Technology, Secondary School
Co-Authors Martha Pretiani Malo Ngongo Martinus Wino Sago Lango Melania Waru Nija Melsiana Ina Osman Dunga Paulus Ngongo Zaghu Pedro Richardo Wahyudi Gaddi Renansi Logha Rikardus Wolla Rosalia Gole Saortua Marbun Sefrianus Giku Ambirisa Silvester Sete Werang Susanti Mawo