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All Journal Jurnal Proaksi Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat
Futri Ayu Wulandari
West Sulawesi University
Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Digital revolution: Capital and Sales on the Profitability Ratio of MSMEs in Majene Futri Ayu Wulandari; Nanda Ariyandani; Wulan Ayuandiani
Jurnal Proaksi Vol. 11 No. 4 (2024): Oktober - Desember 2024
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32534/jpk.v11i4.6496

Abstract

Companies seek to maximize performance to retain new investors Existing investors want to increase investment in working capital and current fortunes. Profit is an important goal for companies to grow Business growth. This study focuses on the financial performance of MSMEs (Micro, Small, and Medium Enterprises) in the Majene Regency area, specifically looking at working capital and sales volume. A quantitative approach using a descriptive methodology was the research methodology employed. The study collected data from 30 MSMEs through a Roscoe technique. The data was then analyzed using multiple regression statistical tests. According to the findings, when taken into account jointly, working capital and sales volume significantly and favorably impact profitability. However, when considered individually, the increase in working capital was found to have an insignificant positive impact on profitability, while the increase in sales volume was found to have a positive and significant effect. In order to increase firm profitability, the report recommends that MSMEs in the Majene Regency concentrate on growing sales volume and making the most use of working capital.
Pemberdayaan UMKM Berbasis Digital Marketing dalam Mendorong Pembangunan Ekonomi Lokal di Desa Laliko Kabupaten Polewali Mandar Irawati Irawati; Dian Rahmayanti Rivai; Futri Ayu Wulandari; Rahmat Ghazali; Nur Ariyandani
Jurnal Kemitraan Responsif untuk Aksi Inovatif dan Pengabdian Masyarakat Volume 3 Issue No. 4: September 2026
Publisher : Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/kreativa.v3i4.1725

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan kapasitas pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam memanfaatkan teknologi digital sebagai strategi pemasaran guna memperluas akses pasar dan meningkatkan daya saing produk lokal di Desa Laliko, Kabupaten Polewali Mandar. Permasalahan utama yang dihadapi mitra, yaitu Kelompok UMKM Sisenga, adalah rendahnya literasi digital, keterbatasan pemanfaatan media sosial dan marketplace, lemahnya strategi branding, serta desain kemasan produk yang belum optimal. Solusi yang diberikan melalui kegiatan ini berupa pelatihan dan pendampingan penerapan digital marketing, penguatan identitas merek, inovasi kemasan, serta pembuatan konten promosi digital. Metode pelaksanaan menggunakan pendekatan Asset-Based Community Development (ABCD) melalui tahapan identifikasi kebutuhan mitra, pelatihan, praktik penggunaan platform digital, pendampingan, serta evaluasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta terhadap konsep digital marketing, branding, dan strategi pemasaran digital, yang ditunjukkan melalui peningkatan nilai rata-rata pre-test sebesar 46% menjadi 89% pada post-test. Selain itu, kegiatan menghasilkan pengembangan desain kemasan, logo, tagline produk, akun bisnis digital, serta peningkatan kemampuan mitra dalam membuat konten promosi. Program ini diharapkan mampu memperkuat daya saing UMKM dan mendukung pembangunan ekonomi lokal secara berkelanjutan.
Co-Authors Dian Rahmayanti Rivai Irawati Irawati Nanda Ariyandani Nur Ariyandani Rahmat Ghazali Wulan Ayuandiani