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Shafira Salsabilla
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
Economics, Econometrics & Finance

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The Influence of Experiential Marketing and Store Atmosphere on Customer Loyalty for Fore Coffee G-Walk Citraland Surabaya Shafira Salsabilla; Supriyono Supriyono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6004

Abstract

In the current era, the development of coffee shops is taking place very rapidly, so companies are required to innovate so that their products are superior to other competitors, following market desires. This research examines the influence of experiential marketing and store atmosphere on customer loyalty. This research is quantitative, using non-probability sampling and purposive sampling techniques in sampling. The population studied was customers of Fore Coffee G-Walk Citraland Surabaya, with a total of 112 respondents. The data analysis technique used is partial least squares (PLS). The research results show that experiential marketing and store atmosphere positively and significantly influence customer loyalty.
Co-Authors Supriyono Supriyono