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All Journal Dinasti International Journal of Education Management and Social Science IIJSE
Sriyono Sriyono
Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
Economics, Econometrics & Finance Education

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The Impact of Trust, Convenience, and Financial Literacy on Purchasing Decision Using Paylater (Study on Paylater Users in Greater Surabaya) Widya Kusuma Dewi; Detak Prapanca; Sriyono Sriyono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6386

Abstract

Paylater is a financial service that offers online loans, facilitating transactions with an installment system or full payment the next day. The purchase decision to use paylater is greatly influenced by the level of trust, convenience, and financial literacy. The unwise use of paylater can have a potential for consumptive behavior. This study aims to identify factors that influence consumer decisions, and provide an overview of the role of trust, ease of access, and financial understanding in shaping purchasing decisions using paylater. In this study, a quantitative method was used and the number of samples was 100 respondents. The population in this study is paylater users in Greater Surabaya. The sampling method uses a non-probability sampling technique with a purposive sampling technique. The data sources used come from primary and secondary data. Primary data sources are obtained through the dissemination of questionnaires through Google Forms while secondary data sources come from books, journals, and articles from previous research. The data analysis technique uses Partial Least Square (PLS) version 4.0. The results of this study show that (1) Trust has a significant positive effect on purchase decisions. (2) Convenience has a significant positive effect on purchase decisions. (3) Financial Literacy has a significant positive effect on purchase decisions.
The Role of Social Media and Marketing Mix 4P in Online Marketing Strategy on the Grand Everest Housing Cluster PT. Menteng Mandiri Sejahtera Yuriza Rahayu Irawan; Sriyono Sriyono; Hadiah Fitriyah
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4175

Abstract

The purpose of this research is to evaluate the role of social media and the 4P marketing mix in PT's online marketing strategy. Menteng Mandiri Sejahtera for the Grand Everest Housing Cluster. Property companies must optimize their digital marketing to increase sales and market reach as marketing digitalization continues to increase. To obtain information from various related parties, such as company owners, project managers, marketing teams, property agents, and prospective buyers, this research uses a qualitative approach involving observation, interviews, and documentation. The research results show that digital marketing techniques through social media (Facebook, Instagram, and WhatsApp) and SEO can significantly increase the visibility of housing products. In addition, the effectiveness of a marketing strategy is determined by the implementation of the 4P marketing mix—product, price, place and promotion.
The Influence of Work Life Balance on Employee Loyalty in Companies Renaldy Andriannoor; Wisnu Panggah Setiyono; Sriyono Sriyono
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4569

Abstract

In the contemporary era characterized by globalization and accelerated technological advancement, work-life balance has become an important issue faced by companies in maintaining employee performance and loyalty. An imbalance between the demands of work and personal life can have a negative impact on employee well-being and affect productivity levels and job satisfaction. Therefore, this study aims to examine the effect of work-life balance on employee loyalty, as well as to explore the factors that influence the relationship. This study aims to analyze the extent to which work-life balance policies implemented by companies can increase employee loyalty. This research also aims to identify policies and best practices that can be implemented to create an effective work-life balance. This research employs a quantitative approach with data collection through a survey involving 175 employees from the electricity, energy, and service sectors at PLN Indonesia Power UBP Asam-Asam. The collected data will be analyzed using simple linear regression techniques to test the relationship between work-life balance and employee loyalty. Additionally, descriptive analysis will be used to describe the demographic characteristics of the respondents and the company's work-life balance policies.
Co-Authors Detak Prapanca Hadiah Fitriyah Renaldy Andriannoor Widya Kusuma Dewi Wisnu Panggah Setiyono Yuriza Rahayu Irawan