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Rita Ambarwati Sukmono
Universitas Muhammadiyah Sidoarjo, Sidoarjo, Indonesia
Economics, Econometrics & Finance

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The Influence of Promotion, Celebrity Support, E-WOM (Electronic Word of Mouth) and Halal Awareness on Purchasing Decisions for Skincare Product at Marketplace in East Java Lita Marshella Fitriani; Rizky Eka Febriansah; Rita Ambarwati Sukmono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.6387

Abstract

The influence of promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness plays an important role in influencing purchasing decisions for skincare products in the East Java marketplace. Promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness are factors that influence consumers' decisions to make purchases. This research aims to determine the influence of promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness on purchasing decisions for skincare products on marketplaces in East Java. This research method uses descriptive analysis with a quantitative approach. Primary data was obtained by sharing the questionnaire link using Google Form. The data analysis technique uses Partial Least Square 4.0. The results of this research show that promotions, celebrity endorsements, E-WOM (Electronic Word of Mouth), and halal awareness have a positive and significant effect on purchasing decisions.
The Influence Of Organizational Dynamics, Quality Of Life, And Motivation For Achievement On Commitment And Work Behavior at XYZ Hospital Ayung Wandira Machsa; Vera Firdaus; Rita Ambarwati Sukmono
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9734

Abstract

This study aims to analyze the influence of organizational dynamics, quality of life, and achievement motivation on employee commitment and work behavior at XYZ Hospital, Sidaorjo. The type of research conducted by the author in this study is quantitative descriptive research, in quantitative descriptive research, the sampling technique used is the purposive sampling technique in data collection. The location of the research conducted by the author to test the hypothesis is at XYZ Hospital located in Sidoarjo, East Java. The number of respondents in this study is assumed to be 100 respondents. The data analysis techniques used were multiple linear regression analysis, t-test, and f-test. The results of this analysis not only provide statistical significance values but also parameter estimation that explains the strength of the relationship between variables.
Co-Authors Ayung Wandira Machsa Lita Marshella Fitriani Rizky Eka Febriansah Vera Firdaus