Garuda - Garba Rujukan Digital

The The Influence of Perceived Convenience and Service Quality on Customer Loyalty (A Study at the Brilink Agent Bio Energy 2 Sidoarjo) Devi Putri Pratama; Budi Prabowo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 1 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i1.6500

Banks are business entities that collect funds from the public in the form of savings and then distribute them to the public in the form of credit and/or other forms to improve people's living standards. The development of the digital world means that the banking world does not want to lose promising business opportunities. The Brilink agent is one of BRI's breakthroughs in educating the public to know basic knowledge about financial management using banking products and services. BRILink agents as an extension of Bank BRI provide various conveniences for people in remote areas, coupled with good service quality, it is hoped that they will be able to help the current needs of the community. BRILink not only provides operational efficiency benefits but also makes it easier for BRI customers and non-BRI customers to make transactions with BRI. This research examines how perceptions of comfort and service quality influence customer loyalty through customer satisfaction as an intervening variable (study at the Brilink Bio Energi 2 Sidoarjo agent). This research is a type of quantitative research. The population used in this research was all customers of the BRILink Bio Energi 2 Sidoarjo Agent. In determining the sample, the Accidental Sampling technique was used, namely the random sampling method. Respondents will be randomly selected to be samples in this research. Data analysis was carried out using the SPSS version 25 program with the help of path analysis as a hypothesis test. Research findings show that perceptions of convenience and service quality directly have a positive and significant effect on customer loyalty through customer satisfaction.

The Effect of Good Corporate Governance on Corporate Social Responsibility on Company Value With Profitability as an Intervening Variable (Empirical Study on Consumer Goods Sector Companies Listed on the Indonesia Stock Exchange for the 2019-2023 Period) Risa Bonani Prastika; Rusdi Hidayat Nugroho; Budi Prabowo; Indah Respati Kusumasari
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.6908

With profitability serving as a mediator, this research seeks to examine the impact of Good Corporate Governance and Corporate Social Responsibility on business value. Managerial ownership, institutional ownership, and independent commissioners are the proxies of good corporate governance. The GRI is what's known as "Corporate Social Responsibility" in the business world. Return on Assets (ROA) is a measure of profitability, while Price to Book worth (PBV) is a method for calculating a company's worth. The 23 consumer products businesses listed on the Indonesia Stock Exchange from 2019 to 2023 made up the population in this research. Utilizing inferential statistical analysis tools and a purposive sample procedure, this research quantifies its findings via statistical analysis. For the purpose of calculating each variable, data is retrieved utilizing documentation approaches by obtaining sustainability reports and annual reports from the Indonesia Stock Exchange's official website. This research found that good corporate governance has an effect on company value and profitability. Firm value is unaffected by corporate social responsibility, on the other hand. Firm value is influenced by profitability, which is an independent variable. Good corporate governance may increase a company's value, although profitability might mitigate this benefit. The impact of CSR on company value cannot be moderated by profitability as a mediator variable. This research has many limitations that make it unsuitable for use as a comprehensive reference for enterprises outside of the consumer products industry. It is recommended that future studies include firms from other sectors and include additional elements that contribute to the growth of company value.

The Influence of Brand Awareness, Perception of Quality, and Brand Association on Korean Skincare Brand Equity (Study on Korean Skincare Users in Surabaya) Adisa Lupita Oktavia; Budi Prabowo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7107

This research is motivated by the need to improve quality and introduce modern marketing techniques, which are strategies to compete and excel in order to increase company profitability and strengthen brand value. The purpose of this study was to examine the effect of brand awareness, perceived quality, and brand association on brand equity of Korean skincare products in Surabaya City. This research uses associative research methods with a quantitative approach, and data is conducted on 100 respondents who use Korean skincare products in Surabaya City. This study uses primary data and sampling techniques using non-probability sampling techniques with a purposive sampling approach. This study shows the results that the f test produces an Fcount value greater than Ftable, namely 92.972> 2.70, with a significance value smaller than 0.05, namely 0.00 (0.00 <0.05) so that it can be stated that H1 is accepted. The t-test produces a tcount value of 0.699 < t table 1.985 for brand awareness, while the tcount for perceived quality is 2.391 > t table 1.985, and the tcount for brand association is 6.133 > t table 1.985. From the t-test results, H2 is rejected, while H3 and H4 are accepted. This study concludes that brand awareness, perceived quality, and brand association simultaneously have a significant influence on brand equity. However, there is a lack of influence of brand awareness on brand equity, partially, while perceived quality and brand association partially have a significant influence on brand equity.

Influence of Content Marketing, E-WOM, and Product Quality on Repurchase Intention (Study of Generation Z Who Buy COSRX Skincare on the TikTok Platform in Surabaya City) Oktaviana Nawang Ardi; Budi Prabowo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7108

This research is based on the emergence of various types of skincare that are being discussed by Gen Z regarding products or skincare originating from South Korea on the TikTok platform. The main purpose of this study is to examine and further analyze content marketing, E-WOM, and product quality on the repurchase intention of COSRX skincare products in Surabaya City. This study involved 100 samples of respondents who had bought and used COSRX skincare from Gen Z in Surabaya City. The method used is a quantitative approach with a non-probability sampling technique through purposive sampling and primary data analysis. The analysis technique uses multiple linear regression analysis and data processing using the SPSS 25 program. The results obtained show that the F test produces an F-count of 99.290 > ftable 270 with a sign value. 0.00 <0.05, then H1 is accepted. The t-test in content marketing produces a tcount of 5.964> t table 1.985, for E-WOM produces a tcount of 3.367> t table 1.985, and product quality produces a tcount of 2.538> t table 1.985. So, the results of the T-test H2, H3, and H4 are accepted. Based on these results, it can be concluded that content marketing, E-WOM, and product quality simultaneously have a significant effect on repurchase intention. Partially, content marketing, E-WOM, and product quality have a significant effect on repurchase intention.

The Effect of E-Service Quality, E-Trust, and E-Customer Satisfaction on E-Customer Loyalty on the Use of the Halodoc Application (Study: Users of the Halodoc Application in Surabaya City) Sri Linda Handayani; Budi Prabowo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7158

The competition in the digital health industry to maintain and establish long-term relationships with customers, especially the Halodoc application, is the reason for this study. The purpose of this study is to analyze the effect of e-service quality, e-trust, and e-customer satisfaction on e-customer loyalty in Halodoc application users. The research method used is a quantitative approach with an associative research type. Data was collected through a questionnaire distributed to 100 respondents who were Halodoc application users. The data analysis technique used was multiple linear regression with the help of the SPSS program. The results of the analysis showed that simultaneously and partially, the three independent variables, namely e-service quality, e-trust, and e-customer satisfaction, had a positive and significant effect on e-customer loyalty. This study concludes that in order to maintain and encourage customer loyalty, companies need to focus on optimizing service quality, maintaining trust consistently, and increasing high customer satisfaction in order to maintain customer loyalty.

The Influence of Work Life Balance, Workload, and Work Environment on Organizational Commitment to Employment BPJS in Mojokerto Latifah Rukmiati Ifnu Jafar; Budi Prabowo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7271

This study aims to analyze the effect of work-life balance, workload, and work environment on organizational commitment at BPJS Ketenagakerjaan in Mojokerto. This type of research is associative quantitative with a population of all employees of BPJS Ketenagakerjaan Mojokerto, totaling 40 people. Data collection techniques using questionnaires and analysis techniques using multiple linear regression using SPSS 30 software. The results showed that work-life balance, workload, and work environment simultaneously had a significant effect on organizational commitment. Partially, work-life balance, workload, and work environment each have a significant positive effect on organizational commitment. These findings indicate the importance of managing workload, creating work-life balance, and a supportive work environment in increasing employee commitment to the organization.

The Impact of Double Date Events, Flash Sales, and Free Shipping on Impulsive Buying Behavior: A Study of Shopee Using University Students in Surabaya Intan Mitayani; Budi Prabowo
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.7446

This study aims to analyze the influence of twin date events, flash sales, and free shipping promotions on impulsive buying behavior among university students who use the Shopee application in Surabaya. The rise of promotional activities in e- commerce, particularly during twin date events, has contributed to a growing trend of unplanned or impulsive purchases, especially among young consumers. This research employs a quantitative associative approach. The sampling technique used is purposive sampling, involving 100 student respondents who have shopping experience on Shopee. Data were collected through questionnaires and analyzed using multiple linear regression with SPSS software. The results show that twin date events, flash sales, and free shipping promotions simultaneously have a significant effect on impulsive buying behavior. Partially, each independent variable also significantly influences impulsive purchases. These findings indicate that Shopee's marketing strategies—based on time-limited promotions and cost incentives—are effective in stimulating impulsive buying among students. This research contributes both theoretically and practically to the understanding of consumer behavior in the digital era.

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