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All Journal Amkop Management Accounting Review (AMAR) IIJSE Danadyaksa: Post Modern Economy Journal
Ni Luh Wayan Sayang Telagawathi
Universitas Pendidikan Ganesha, Bali, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Impact of Product Quality, Product Design, and Lifestyle on iPhone Purchasing Decisions Ibnu Syaiful Amrin; Ni Luh Wayan Sayang Telagawathi; Komang Krisna Heryanda
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7061

Abstract

This research aims to analyze the role of lifestyle in mediating product quality and product design on iPhone purchasing decisions in Denpasar City. Using a quantitative approach that is predetermined, statistical data analysis and statistical data interpretation. The subjects in this study were all users of iPhone products in Denpasar City. For the object of this research are product quality (X1) and product design (X2) as the independent variable, purchasing decisions (Y) as the dependent variable, and lifestyle (M) as mediation. Sample selection using non probability sampling method on iPhone users in Denpasar City. Collecting data by distributing questionnaires to 100 respondents. The analysis technique uses structural equation model (SEM) analysis based on Partial Least Square (PLS). The results of this research indicated that: (1) product quality has a positive and significant influence on lifestyle (2) product design has a positive and significant influence on lifestyle (3) product quality has a positive and significant influence on purchasing decisions (4) product design has a positive and significant influence on purchasing decisions (5) lifestyle has a positive and significant influence on purchasing decisions. In the indirect effect, it shows that (6) product quality has an influence on purchasing decisions mediated by lifestyle (7) product design influences purchasing decisions mediated by lifestyle. Practically, this research provides the implementation of company strategies to consider product quality, product design, and understand consumer lifestyles because they are factors that determine purchasing decisions, especially on iPhone products in Denpasar City.
The Influence of Service Quality, Brand Image, and Customer Trust on Customer Loyalty among Tenth-Grade Students at a Learning Center Linda Wahyuningsih; Ni Luh Wayan Sayang Telagawathi; Ni Made Ary Widiastini
Danadyaksa: Post Modern Economy Journal Vol. 4 No. 1 (2026): Post Modern Economy Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/danadyaksa.v4i1.652

Abstract

This study examines the influence of service quality, brand image, and customer trust on customer loyalty among Grade X students at the Ruangguru Denpasar Melati Tutoring Institution. The research is motivated by the growing importance of customer loyalty in maintaining the competitiveness and long-term sustainability of tutoring institutions within an increasingly competitive educational services industry. A quantitative approach with a causal research design was employed. The study involved 30 respondents selected using a saturated sampling technique. Data were collected through a structured questionnaire based on a five-point Likert scale and analyzed using multiple linear regression with IBM SPSS Statistics. The findings reveal that service quality, brand image, and customer trust each have a positive and statistically significant effect on customer loyalty. Furthermore, the three independent variables simultaneously exert a significant influence on customer loyalty, indicating that they collectively play an essential role in strengthening students' loyalty toward the institution. Among these factors, continuous improvements in service quality, the development of a strong and favorable brand image, and the enhancement of customer trust are crucial for fostering long-term customer relationships. The findings provide valuable managerial implications for the Ruangguru Denpasar Melati Tutoring Institution in formulating effective strategies to improve customer satisfaction, strengthen competitive advantage, and sustain customer loyalty in the educational services market.
Pengaruh Kesadaran Wajib Pajak, Pengetahuan Perpajakan, dan Sanksi Pajak Terhadap Kepatuhan Wajib Pajak UMKM di KPP Pratama Badung Selatan Sherley Diana Thandung; Ni Luh Wayan Sayang Telagawathi; Komang Endrawan Sumadi Putra
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 2 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i2.10204

Abstract

This study aims to analyse the effect of taxpayer awareness, tax knowledge, and tax sanctions on the compliance of Micro, Small, and Medium Enterprises (MSMEs) taxpayers at KPP Pratama Badung Selatan. The background of this study is based on the relatively low level of MSME taxpayer compliance, as reflected in the low rate of annual tax return (SPT) reporting compared to the number of registered taxpayers. This study employs a quantitative approach with a causal-comparative research design. The population consists of all MSME taxpayers registered at KPP Pratama Badung Selatan, totalling 11,521 taxpayers, with a sample of 100 respondents selected using purposive sampling. Data were collected through a Likert-scale questionnaire and analysed using multiple linear regression with the assistance of SPSS. Prior to hypothesis testing, classical assumption tests were conducted, including normality, multicollinearity, and heteroscedasticity tests. The results indicate that taxpayer awareness, tax knowledge, and tax sanctions have a positive and significant effect on MSME taxpayer compliance, both partially and simultaneously. These findings suggest that improving taxpayer awareness and tax knowledge, along with the consistent and firm enforcement of tax sanctions, can enhance MSME taxpayer compliance. This study is expected to contribute to the Directorate General of Taxes in formulating more effective strategies to improve taxpayer compliance, particularly in the MSME sector.
Tourist Loyalty In Bali Green Villages: A Planned Behavior Perspective I Nyoman Satya Paramartha; Ni Luh Wayan Sayang Telagawathi; Komang Endrawan Sumadi Putra
Amkop Management Accounting Review (AMAR) Vol. 6 No. 2 (2026)
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v6i2.3786

Abstract

This study investigates the psychological determinants of tourist loyalty in Green Tourism Villages across Bali Province through the lens of the Theory of Planned Behavior (TPB). Despite the proliferation of community-based green tourism initiatives, repeat visitation rates remain suboptimal, threatening the long-term sustainability of these enterprises. Using a quantitative survey of 384 domestic and international tourists who visited Green Tourism Villages in Bali, data were analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). Results reveal that attitude toward environmentally friendly behavior exerts the strongest influence on behavioral intention (β = 0.421, p < 0.001), followed by subjective norms (β = 0.312, p < 0.001) and perceived behavioral control (β = 0.287, p < 0.001). All three determinants also demonstrate significant direct effects on tourist loyalty. Importantly, behavioral intention partially mediates the relationships between all three TPB determinants and tourist loyalty. The findings advance theoretical understanding of loyalty formation in sustainable tourism contexts by extending TPB to a multidimensional loyalty construct within a collectivist cultural setting. This study offers practical guidance for destination managers to design psychologically informed strategies that cultivate favorable attitudes, leverage social influence, and enhance perceived control to foster enduring tourist loyalty.
Co-Authors I Nyoman Satya Paramartha Ibnu Syaiful Amrin Komang Endrawan Sumadi Putra Komang Krisna Heryanda Linda Wahyuningsih Ni Made Ary Widiastini Sherley Diana Thandung