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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) IIJSE
Komang Krisna Heryanda
Universitas Pendidikan Ganesha, Bali, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Impact of Product Quality, Product Design, and Lifestyle on iPhone Purchasing Decisions Ibnu Syaiful Amrin; Ni Luh Wayan Sayang Telagawathi; Komang Krisna Heryanda
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 2 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i2.7061

Abstract

This research aims to analyze the role of lifestyle in mediating product quality and product design on iPhone purchasing decisions in Denpasar City. Using a quantitative approach that is predetermined, statistical data analysis and statistical data interpretation. The subjects in this study were all users of iPhone products in Denpasar City. For the object of this research are product quality (X1) and product design (X2) as the independent variable, purchasing decisions (Y) as the dependent variable, and lifestyle (M) as mediation. Sample selection using non probability sampling method on iPhone users in Denpasar City. Collecting data by distributing questionnaires to 100 respondents. The analysis technique uses structural equation model (SEM) analysis based on Partial Least Square (PLS). The results of this research indicated that: (1) product quality has a positive and significant influence on lifestyle (2) product design has a positive and significant influence on lifestyle (3) product quality has a positive and significant influence on purchasing decisions (4) product design has a positive and significant influence on purchasing decisions (5) lifestyle has a positive and significant influence on purchasing decisions. In the indirect effect, it shows that (6) product quality has an influence on purchasing decisions mediated by lifestyle (7) product design influences purchasing decisions mediated by lifestyle. Practically, this research provides the implementation of company strategies to consider product quality, product design, and understand consumer lifestyles because they are factors that determine purchasing decisions, especially on iPhone products in Denpasar City.
Pengaruh Lingkungan Kerja, Beban Kerja, dan Kompensasi terhadap Kepuasan Kerja Pegawai PPPK pada Dinas Pemadam Kebakaran dan Penyelamatan Kabupaten Buleleng I Made Agus Suma; Kadek Rai Suwena; Komang Krisna Heryanda
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.8061

Abstract

Penelitian menggunakan pendekatan kuantitatif dengan desain asosiatif kausal. Data dikumpulkan melalui kuesioner terhadap 105 responden yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan dengan regresi linier berganda setelah memenuhi uji asumsi klasik. Hasil penelitian menunjukkan bahwa lingkungan kerja berpengaruh positif dan signifikan terhadap kepuasan kerja, beban kerja berpengaruh negatif dan signifikan terhadap kepuasan kerja, serta kompensasi berpengaruh positif dan signifikan terhadap kepuasan kerja. Secara simultan, ketiga variabel tersebut berpengaruh signifikan terhadap kepuasan kerja. Temuan ini menegaskan bahwa peningkatan kepuasan kerja memerlukan pengelolaan terpadu terhadap kondisi kerja, beban kerja, dan sistem kompensasi pada instansi pelayanan publik berisiko tinggi.
Co-Authors I Made Agus Suma Ibnu Syaiful Amrin Kadek Rai Suwena Ni Luh Wayan Sayang Telagawathi