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Aldo Nugraha Adeyawarman
Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya, Indonesia
Economics, Econometrics & Finance

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The Influence of Social Media Marketing, Country of Origin, and Product Features on Purchase Intention of Xiaomi Smartphones for Generation Z in Surabaya Aldo Nugraha Adeyawarman; Hery Pudjoprastyono; Nurkholish Majid
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7286

Abstract

There has been tremendous growth in information and communication technology infrastructure in Indonesia. Along with this, the demand for various media and communication devices has also increased, considering the needs of the community for diverse communication tools. This condition also encourages increasingly tight competition in the telecommunications industry. In connection with the tight competition in the telecommunications industry, it is important to examine what influences purchasing intention. This study aims to determine the influence and analyze the Influence of Social Media Marketing, Country of Origin, and Product Features on Purchase Intention of Xiaomi Smartphones for Generation Z in Surabaya. This research method is quantitative with a purposive sampling technique. The sample consists of 160 respondents, consisting of Generation Z in Surabaya and those interested in Xiaomi smartphones. Data analysis was carried out using the Partial Least Squares (PLS) method with the help of SmartPLS 3. The results of this study are 1) Social media marketing has a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya. 2) Country of origin has a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya. 3) Product features have a positive and significant effect on the purchase intention of Xiaomi smartphones for Generation Z in Surabaya.
Co-Authors Hery Pudjoprastyono Nurkholish Majid