Articles
<![CDATA[Analisis Pengaruh Electronic Word of Mouth terhadap Brand Image dan Dampaknya pada Minat Beli Smartphone Samsung di Kota Malang ]]>
<![CDATA[Nurkholish Majid]]>;
<![CDATA[Ainur Rofiq]]>
<![CDATA[ Jurnal Ilmiah Mahasiswa FEB Vol 2, No 2: Semester Genap 2013/2014 ]]>
Publisher : <![CDATA[Fakultas Ekonomi dan Bisnis Universitas Brawijaya ]]>
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<![CDATA[Tujuan penelitian ini adalah untuk mengetahui (1) pengaruh electronic word of mouth (EWOM) terhadap brand image, (2) pengaruh brand image terhadap minat beli dan (3) pengaruh EWOM terhadap minat beli smartphone Samsung. Penelitian ini menggunakan teknik pengambilan sampel purposive sampling. Sampel dalam penelitian adalah 186 responden di kota Malang yang mengakses internet dan belum pernah melakukan pembelian smartphone Samsung. Teknik analisis data menggunakan analisis jalur. Hasil penelitian menunjukkan bahwa EWOM berpengaruh terhadap brand image namun tidak memiliki pengaruh terhadap minat beli sedangkan brand image memiliki pengaruh terhadap minat beli masyarakat kota Malang pada produk smartphone Samsung. Kata Kunci: EWOM, brand image, minat beli, smartphone dan Kota Malang.]]>
<![CDATA[Determinan Pengambilan Keputusan Memilih Bank Syariah ]]>
<![CDATA[Nurkholish Majid]]>
<![CDATA[ Sains: Jurnal Manajemen dan Bisnis Vol 12, No 2 (2020) ]]>
Publisher : <![CDATA[FEB Universitas Sultan Ageng Tirtayasa ]]>
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DOI: 10.35448/jmb.v12i2.6566
<![CDATA[Tujuan penelitian adalah untuk menganalisis determinan perbankan syariah yang terdiri dari pemahaman hukum riba, religiusitas dan kualitas layanan. Penelitian melibatkan sampel 80 mahasiswa IAIN Surakarta yang menjadi pelanggan Bank Syariah. Hasil Penelitian menunjukkan bahwa pemahaman hukum riba menghasilkan dorongan untuk memilih bank syariah sedangkan religiusitas tidak memiliki dampak yang signifikan. Kualitas layanan yang dengan dimensi keandalan, daya tanggap, jaminan empati dan bukti fisik tidak menunjukkan pengaruh terhadap pengambilan keputusan memilih perbankan Syariah.]]>
<![CDATA[BRAND SATISFACTION MEMEDIASI PENGARUH SELF CONGRUITY TERHADAP BRAND LOYALTY ]]>
<![CDATA[Nurkholish Majid]]>;
<![CDATA[Sunaryo Sunaryo]]>;
<![CDATA[Ananda Sabil Husein]]>
<![CDATA[ MIX: JURNAL ILMIAH MANAJEMEN Vol 8, No 2 (2018): MIX: Jurnal Ilmiah Manajemen ]]>
Publisher : <![CDATA[Universitas Mercu Buana ]]>
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DOI: 10.22441/mix.2018.v8i2.003
<![CDATA[Abstract. Research aim to analyze 1) influence of actual, ideal, social and social ideal self-congruity on Iphone brand satisfaction. 2) Influence of actual, ideal, social and social ideal self-congruity self-congruity on Iphone brand loyalty. 3) Influence of brand satisfaction on Iphone brand loyalty. 4) The role mediation of brand satisfaction within influence of actual self-congruity, ideal self-congruity, social self-congruity, social ideal self-congruity on Iphone brand loyalty. Sample has taken by using non probabilty sampling with purposive sampling technique. Respondents are Iphone user in Malang City who made personally purchase decision with has used Iphone about 1 year. Research’s samples are 140. The hypothesis tested by Partial Least Square analysis. The research results actual, ideal and social ideal self-congruity influence on brand satisfaction then brand satisfaction influence on brand loyalty. Brand satisfaction had mediation within influence of actual, ideal dan social ideal self congruity on brand loyalty.]]>
<![CDATA[Pelatihan Sistem Adminstrasi Keuangan Sekolah dengan Software SAK di Jaringan Sekolah Muhammadyah Se- Kabupaten Boyolali ]]>
<![CDATA[Nurkholish Majid]]>;
<![CDATA[Susilo Surahman]]>
<![CDATA[ Jurnal Abdidas Vol. 1 No. 5 (2020): Vol 1 No 5 October Pages 306-486 ]]>
Publisher : <![CDATA[Universitas Pahlawan Tuanku Tambusai ]]>
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DOI: 10.31004/abdidas.v1i5.83
<![CDATA[Koperasi memiliki peran penting dalam menumbukan nilai-nulai kemandirian. Namun demikan koperasi sekolah khususnya di jaringan sekolah Muhammadyah Boyolali mmengalami kendala dalam sistem sistem administrasi dan laporan keuangan. Artikel ini menjelaskan perlunya sistem administrasi keuangan yang terstandar yang diimplementasikan di koperasi sekolah khusunya jaringan sekolah Muhammadyah di Boyolali. Pelaksanaan dilakukan dalam dua tahap yakni survei dan pelatihan sistem administrasi keuangan sekolah dengan software SAK. Hasil kegiatan adalah pengguna administrasi di jaringan Sekolah Muhammadiyah Kabupaten Boyolali dapat mengimplementasikan sistem keuangan terstandar melalui software SAK.]]>
<![CDATA[Socializing Halal Certification Guidelines for MSMEs in Pucangan Village, Kartasura District, Sukoharjo Regency ]]>
<![CDATA[Nurkholish Majid]]>;
<![CDATA[Angga Dwi Prasetyo]]>
<![CDATA[ MITRA: Jurnal Pemberdayaan Masyarakat Vol 5 No 1 (2021): MITRA: Jurnal Pemberdayaan Masyarakat ]]>
Publisher : <![CDATA[Institute for Research and Community Services ]]>
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DOI: 10.25170/mitra.v5i1.2186
<![CDATA[The halal certification is important to ensure the public and business owners regarding halal products. However, the implementation of the halal certification program has faced some problems, such as the lack of facilitation for Micro, Small, and Medium Enterprises (MSMEs) and the high cost of halal certification. This activity is to socialize the importance of halal certification and provide assistance regarding the procedures and documents required in obtaining the halal certification. This activity targets the MSMEs actors who have their businesses around the IAIN Surakarta College and was carried out by socializing halal certification to the participants. During the preparation phase, we examine the participants’ understanding of halal product assurance and looked for information about the procedures of obtaining halal certification from LPPOM MUI and BPJPH. Th socialization activity was carried out in one day at Gedung Pusat Pengembangan Bahasa IAIN Surakarta. The certification guidelines socialization was attended by MSMEs owners around the IAIN Surakarta College. Based on the pretest and posttest results and the enthusiasm of the participants during the question-answer session, we could conclude that the activity has met our goals. This activity will benefit the MSMEs owners around IAIN Surakarta College in developing halalan toyyiban products’ assurance.]]>
<![CDATA[Challenges of Digital Transformation on Good Governance for Improving Public Services Quality ]]>
<![CDATA[Nanda Wahyu Indah Kirana]]>;
<![CDATA[Nurkholish Majid]]>
<![CDATA[ Nusantara Science and Technology Proceedings 4th Economics, Business, and Government Challenges 2021 ]]>
Publisher : <![CDATA[Future Science ]]>
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DOI: 10.11594/nstp.2022.2307
<![CDATA[Public institutions provide services continually to strive for quality improvement through good governance. Along with the transformation of the digital era, Good Governance is synchronized with digital-based services in terms of Digital Governance. This study's purpose is to examine how digital transformation in public service can be improved the quality of Good Governance. The digital transformation successfully can be reached through the collaboration between user experiences and senior digital experts. However, Digital Governance encounter several challenges including a lack of relationship between institutional managers with stakeholders as users and the risk of protecting data sources that are prone to leakage. Therefore, good governance still needs to be improved continuously so that it can provide benefits to the wider community. One benefit of implementing good governance of government institutions is the formation of a smart city that results in the convenience and welfare of the community.]]>
<![CDATA[Peran Reputasi Perusahaan dalam Membangun Kepercayaan Pelanggan Maskapai Penerbangan ]]>
<![CDATA[Nurkholish Majid]]>
<![CDATA[ Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 2 (2020): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis ]]>
Publisher : <![CDATA[Training & Research Institute - Jeramba Ilmu Sukses ]]>
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DOI: 10.47747/jismab.v1i2.51
<![CDATA[Research purpose to eximne role Corporate Reputation to Customer Trust development through service, contribution and image indicators. Reserarch using quantitative method with sample Garuda Indonesia Airlines’s Customer. Result by using regression analysis shown that Corporate Reputation have role to increase Customer’s Trust. Service and Contribution as indicator so has contibution for Trust development among Customer of Airline Service. Although image indicator has no impact to customer trust development. Furthemore this study has implication to examine role Corporate Reputation and Trust for behavioral intention for future research]]>
<![CDATA[THE ROLE OF SELF CONCEPT TO ENCOURAGE IPHONE USERS’ LOYALTY ]]>
<![CDATA[Nurkholish Majid]]>;
<![CDATA[Nuruni Ika K.W]]>;
<![CDATA[Nanik Hariyana]]>
<![CDATA[ Inovbiz: Jurnal Inovasi Bisnis Vol 9, No 2 (2021) ]]>
Publisher : <![CDATA[Politeknik Negeri Bengkalis ]]>
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DOI: 10.35314/inovbiz.v9i2.2037
<![CDATA[Product and brand competition reach the smartphone industries by emphasizing satisfaction and loyalty to the brand. Iphone as a one of prestigious brand has a intense relationship with the consumer's image on themselves, which is known as the self-concept and then can be able to provide consumer loyalty to the brand. The purpose of this research is to explain empirically about 1) The effect of actual and ideal self-concept on the loyalty of iPhone users. The research sample was 100. The sample was taken using a non-probability sampling method with a purposive sampling technique. The selected respondents are Iphone users in Malang City who make personal purchasing decisions with a minimum of one year of use. Hypothesis testing was carried out using Partial Least Square (PLS) analysis. The results are actual and ideal self-concept provide the loyalty of iPhone users in the city of Malang. The actual and ideal self-concepts have a positive and significant influence on the loyalty of iPhone users.Product and brand competition reach the smartphone industries by emphasizing satisfaction and loyalty to the brand. Iphone as a one of prestigious brand has a intense relationship with the consumer's image on themselves, which is known as the self-concept and then can be able to provide consumer loyalty to the brand. The purpose of this research is to explain empirically about 1) The effect of actual and ideal self-concept on the loyalty of iPhone users. The research sample was 100. The sample was taken using a non-probability sampling method with a purposive sampling technique. The selected respondents are Iphone users in Malang City who make personal purchasing decisions with a minimum of one year of use. Hypothesis testing was carried out using Partial Least Square (PLS) analysis. The results are actual and ideal self-concept provide the loyalty of iPhone users in the city of Malang. The actual and ideal self-concepts have a positive and significant influence on the loyalty of iPhone users.]]>
<![CDATA[Effect of Online Review on Product Sales: Study on Shopee Mall Fashion Brand ]]>
<![CDATA[Nurkholish Majid]]>;
<![CDATA[Virginia Mandasari]]>
<![CDATA[ ProBisnis : Jurnal Manajemen Vol. 13 No. 1 (2022): April: Management Science ]]>
Publisher : <![CDATA[Lembaga Riset, Publikasi dan Konsultasi JONHARIONO ]]>
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DOI: 10.35335/probisnis.v13i1.21
<![CDATA[The development of the internet massively affects business sector, including e-commerce. The advancement of e-commerce has given rise to a marketplace where sellers and buyers meet online, one of which is Shopee. This study aims to analyze the effect of online reviews with rating attributes, comments and photos on product sales at Shopee Mall. The sample consists of 200 brands/stores registered at Shopee Mall. Secondary data obtained from ratings, comments, photos and sales of each brand/store at Shopee Mall was analyze using multiple regression. The results showed that online reviews and their attributes, namely ratings, comments and photos, had an influence and were able to increase sales of fashion products at Shopee Mall.]]>
<![CDATA[Cause-Related Marketing Sebagai Kampanye Solidaritas dan Dampaknya Pada Perilaku Konsumen di Masa Pandemi Covid-19 ]]>
<![CDATA[Nurkholish Majid]]>;
<![CDATA[Nanik Hariyana]]>
<![CDATA[ Jurnal Administrasi Bisnis Vol 10, No 1 (2021) ]]>
Publisher : <![CDATA[Universitas Diponegoro ]]>
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DOI: 10.14710/jab.v10i1.36364
<![CDATA[Covid 19 Desease has impact for society purchase power decrease for product and service ini several sectors especially fastfood restaurant services. Burger King as one of fastfood restaurant sector make a strategy to attract consumer intention to buy its competitors’and several local brand culinary product through social media campaign. Purpose of this research examine how effect of Burger King campaign which formed as Caused Related Marketing (CrM) to Brand Image, Attitude and Purchase Intention. Research using structural analysis with GeSCA method. Research sample are 120 respondents who know Burger King campaign from social media. Result presents that CrM has impact on Brand Image and Attitude. Then Brand Image has impact on Attitude. Attitude has impact on Purchase Intention. But CrM and Brand Image has no effect on Purchase Intention.Pandemi Covid 19 memberikan dampak pada penurunan daya beli masyarakat terhadap produk dan jasa di berbagai sektor tak terkecuali layanan jasa restoran cepat saji. Burgerking sebagai salah satu pelaku usaha restoran cepat saji membuat sebuah strategi guna menarik minat pembelian konsumen melalui kampanye di sosial media untuk melakukan pembelian di restoran cepat saji pesaing dan beberapa pelaku usaha kuliner merek lokal. Kegiatan kampanye yang dikategorikan sebagai aktivitas Caused Related Marketing (CrM) tersebut menjadi kajian bagaimana dampaknya terhadap brand image, sikap dan minat pembelian konsumen. Berdasarkan hasil analisis GESCA dengan melibatkan 150 Sampel yang mengetahui kampanye Burgerking melalui sosial media maka dapat diketahui bahwa CrM memberikan dampak pada peningkatan Brand Image dan Sikap secara langsung dan juga berdampak secara tidak langsung terhadap minat pembelian.]]>
