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Christimulia Purnama Trimurti
Universitas Dhyana Pura, Bali, Indonesia
Economics, Econometrics & Finance

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Strategic Formulation to Increase Room Occupancy Rate at Bali Palms Tabanan Bali Christina Rosalia Sulestiyorini; Yeyen Komalasari; Christimulia Purnama Trimurti; R. Tri Priyono Budi Santoso
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.7349

Abstract

This research aims to create a strategic plan for developing the potential occupancy rate at Bali Palms Tabanan Bali. This research was conducted to identify and analyze strengths, weaknesses, opportunities, and threats, as well as to determine the appropriate strategies for developing the occupancy rate potential at Bali Palms. The research was conducted through a survey. The formulation of the strategy is based on three stages: the input stage, the matching stage, and the decision stage. The analytical tools used are as follows: (1) Input stage: using External Factor Evaluation (EFE) Matrix, Internal Factor Evaluation (IFE) Matrix, and Competitive Profile Matrix (CPM); (2) Matching Stage: Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix, SPACE Matrix, BCG Matrix, IE Matrix; and Decision Stage using the Quantitative Strategic Planning Matrix (QSPM). The results of the research indicate that 4 priority strategies can be implemented, namely: Intensifying social media campaigns and collaborating with influencers to increase brand awareness of Bali Palms Tabanan; Conducting foreign language courses for local staff as part of a sustainable training program (CSR); Providing new and unique products that are different from competitors; and Developing a local supplier network to reduce additional costs and empower the local economy.
Analysis of Indonesian Capital Market Reaction to the Inauguration of the Indonesian Cabinet in 2024 Regita Putri Wardani; Christimulia Purnama Trimurti; Gusti Ngurah Joko Adinegara; I Wayan Ruspendi Junaedi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v8i3.8509

Abstract

The inauguration of the Indonesian Cabinet is considered one of the major political events that has the potential to influence the capital market. This study aims to analyze the reaction of the Indonesian capital market to the 2024 Cabinet Inauguration event. Specifically, the research seeks to examine market conditions during the Cabinet Inauguration in 2024 and to determine whether there were any abnormal returns during this period. The study uses secondary data obtained from the Indonesia Stock Exchange (IDX), with a sample consisting of stock prices from 44 companies that remained in the LQ45 index during the period from May 22, 2025, to October 23, 2025. The research method involves abnormal return analysis and statistical testing (hypothesis testing) of abnormal returns. The results show that during the Cabinet Inauguration period, there were 110 positive abnormal returns and 154 negative abnormal returns among LQ45 stocks. This indicates that, in general, the LQ45 stocks yielded returns lower than the expected returns during the observation period. Hypothesis testing reveals that there were no statistically significant abnormal returns during the Cabinet Inauguration event in 2024. Therefore, the event did not contain information perceived as valuable for investment decision-making by investors and thus did not significantly affect abnormal returns in the Indonesian capital market.
The Effect of E-Service Quality and E-Trust on E-Loyalty of BNI Mobile Banking Users with E-Customer Satisfaction as an Intervening Variable Ni Putu Eka Wulandari Wulandari; Gusti Ngurah Joko Adinegara; Yeyen Komalasari; Christimulia Purnama Trimurti
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8640

Abstract

The rapid development of digital banking services, particularly mobile banking, has become a crucial factor influencing customer satisfaction and loyalty. This study aims to analyze the effect of E-Service Quality and E-Trust on E-Loyalty of BNI Mobile Banking users, with E-Customer Satisfaction as the intervening variable. The research seeks to determine the extent to which service quality and user trust can enhance customer satisfaction and loyalty in using mobile banking services. The data used in this study are primary data obtained through questionnaires distributed to 97 respondents who are BNI Mobile Banking users in Denpasar City. The research applies a quantitative approach using Partial Least Square (PLS) analysis to examine both direct and indirect relationships among variables. The findings indicate that E-Service Quality has a significant positive effect on both E-Customer Satisfaction and E-Loyalty. Similarly, E-Trust significantly and positively influences E-Customer Satisfaction and E-Loyalty. Furthermore, E-Customer Satisfaction is proven to play an intervening role that strengthens the relationship between E-Service Quality and E-Trust with E-Loyalty. These results suggest that higher digital service quality and greater user trust lead to increased satisfaction, which ultimately fosters stronger loyalty among BNI Mobile Banking users. Based on these findings, it is recommended that banks continuously improve their digital service quality and build stronger customer trust to maintain satisfaction and sustain loyalty amidst the increasingly competitive digital banking industry.
Co-Authors Christina Rosalia Sulestiyorini Gusti Ngurah Joko Adinegara I Wayan Ruspendi Junaedi Ni Putu Eka Wulandari Wulandari R. Tri Priyono Budi Santoso Regita Putri Wardani Yeyen Komalasari