Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal IIJSE Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management
Tri Mulyani Kartini
Universitas Pelita Bangsa, Cikarang, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence of Visual Attention, Emotional Engagement, and Brand Familiarity on Purchase Intention: A Case Study of Starbucks Consumers in Indonesia Etty Zuliawati Zed; Sesri Sellina; Tri Mulyani Kartini
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9040

Abstract

This research explores how what customers look at, how they feel, and how well they know the brand affect their decision to buy at Starbucks in Indonesia. Because there are more and more coffee shops competing, especially in cities, it's very important to know how customers react to things they see, feel, and think about. We used a numbers-based method, gathering information from 210 people using set questions, and then examined the data using a special statistical technique called Partial Least Squares Structural Equation Modeling (PLS-SEM). The data indicates that what customers focus on visually greatly influences their desire to buy, indicating that compelling visual elements such as product presentation, packaging, and store ambiance capture consumer focus and enhance their willingness to buy. Emotional engagement also demonstrates a strong influence, suggesting that consumers’ affective connection with Starbucks’ brand identity and experience significantly drives their purchasing decisions. Additionally, brand familiarity positively affects purchase intention by reinforcing trust and reducing uncertainty in consumer choices. The results underscore how crucial it is to combine methods that focus on what people see, how they feel, and what they think about a brand to influence what customers do. This study contributes both theoretically and practically by offering insights into how marketing strategies can be optimized to strengthen purchase intention in a highly competitive market such as Indonesia’s coffee industry.
The Influence of Work Discipline, Total Quality Management (TQM), and Punishment on Employee Performance at PT. Yuto Packaging Technology Indonesia Rismawati Rismawati; Tri Mulyani Kartini; Miftakul Huda; Nasrun Baldah; Nadia Nursweta
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1187

Abstract

This study aims to analyze the influence of work discipline, Total Quality Management (TQM), and punishment on employee performance at PT. Yuto Packaging Technology Indonesia. Human resources constitute a critical factor in organizational success, as humans serve as the primary driving force in achieving organizational goals even as technology continues to advance. Employee performance is an important indicator in assessing organizational success and must be supported by factors such as work discipline, TQM, and punishment. This research employed a quantitative approach involving 86 respondents who are employees of the company. Data were collected through a questionnaire designed with a Likert scale to measure the research variables. Data analysis was conducted using SPSS version 25, encompassing validity and reliability tests to ensure the quality of the research instruments. Multicollinearity tests were also performed to examine the existence of relationships among independent variables. To test the hypotheses, multiple linear regression, t-tests, and the coefficient of determination (R²) were used to determine the contribution of independent variables to the dependent variable. The results indicate that work discipline, TQM, and punishment each partially and simultaneously exert a positive and significant influence on employee performance. The model explains 64.2% of the variance in employee performance, indicating that the three variables substantially contribute to performance improvement at PT. Yuto Packaging Technology Indonesia.
The Influence of Work Discipline, Total Quality Management (TQM), and Punishment on Employee Performance at PT. Yuto Packaging Technology Indonesia Rismawati Rismawati; Tri Mulyani Kartini; Miftakul Huda; Nasrun Baldah; Nadia Nursweta
Majapahit Journal of Islamic Finance and Management Vol. 6 No. 2 (2026): Islamic Finance and Management
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v6i2.1187

Abstract

This study aims to analyze the influence of work discipline, Total Quality Management (TQM), and punishment on employee performance at PT. Yuto Packaging Technology Indonesia. Human resources constitute a critical factor in organizational success, as humans serve as the primary driving force in achieving organizational goals even as technology continues to advance. Employee performance is an important indicator in assessing organizational success and must be supported by factors such as work discipline, TQM, and punishment. This research employed a quantitative approach involving 86 respondents who are employees of the company. Data were collected through a questionnaire designed with a Likert scale to measure the research variables. Data analysis was conducted using SPSS version 25, encompassing validity and reliability tests to ensure the quality of the research instruments. Multicollinearity tests were also performed to examine the existence of relationships among independent variables. To test the hypotheses, multiple linear regression, t-tests, and the coefficient of determination (R²) were used to determine the contribution of independent variables to the dependent variable. The results indicate that work discipline, TQM, and punishment each partially and simultaneously exert a positive and significant influence on employee performance. The model explains 64.2% of the variance in employee performance, indicating that the three variables substantially contribute to performance improvement at PT. Yuto Packaging Technology Indonesia.
Co-Authors Etty Zuliawati Zed Miftakul Huda Nadia Nursweta Nasrun Baldah Rismawati Rismawati Sesri Sellina