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All Journal ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat
Rezzi Nanda Barizki
Institut Bisnis dan Informatika Kosgoro 1957 Jakarta, Indonesia
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PELATIHAN DESAIN PACKAGING DENGAN CANVA DAN WEPIK Misnan Misnan; Agus Hitopa Sukma; Mayang Riyantie; Maria Jashinta Elisabet Hamboer; Rezzi Nanda Barizki
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 1 (2024): (Februari 2024)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v7i1.2364

Abstract

This community service has the aim of practical and interactive design training regarding packaging design using Canva and Wepik and a form of providing counseling to help the MSME group of the Indonesian Congregational Success Community (KSBI) in South Jakarta in developing packaging design skills and improving the quality and visual appeal of products resulting from. In this activity there are 5 (five) stages, namely training and counseling through: 1) Introduction to packaging design, 2) Introduction to Canva and Wepik, 3) Practice packaging design with Canva and Wepik. The implementation methods: 1) counseling and presentation regarding the importance of attractive and effective packaging design, 2) practical demonstration using the Canva and Wepik platforms to design packaging, 3) interactive training session, where participants can try directly to create their own packaging design, 4) discussion and questions and answers to clarify packaging design concepts and techniques. The results obtained through this community service consist of: a) training participants have a good understanding of the importance of attractive and effective packaging design, b) participants are able to use Canva and Wepik to create professional packaging designs, c) MSMEs are members of KSBI Jakarta The South can implement packaging designs that are tailored to their products, d) increase the competitiveness and marketing of KSBI member MSME products through attractive packaging designs.
Pengembangan Strategi Komunikasi Simbolik untuk Branding Pengamen Misnan Misnan; Alfan Bachtiar; Rezzi Nanda Barizki; Nur Desilawati; Erita Riski Putri
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2025): February 2025
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69552/abdi_kami.v8i1.2991

Abstract

Buskers in Lenteng Agung, South Jakarta, often face negative stigma from society, which perceives their activities as disturbing. The lack of effective communication strategies makes it difficult for them to build a more positive and professional image. To address this issue, this community engagement program aims to develop symbolic communication strategies to strengthen the branding of street musicians. The method employed in this program includes an initial survey to identify the musicians’ needs, followed by a two-day workshop covering theoretical and practical training in symbolic communication, visual identity development, and social media promotion strategies. After the workshop, participants receive individual consultation sessions to design a suitable branding strategy, which they implement daily. Monitoring and evaluation are conducted over one month to assess the effectiveness of the training. The program results indicate a significant improvement in the musicians' understanding and skills related to symbolic communication strategies and branding. Post-test results show a 90% increase in understanding of symbolic communication concepts, a 70% improvement in social media utilization for promotion, and an 80% enhancement in visual identity application. Additionally, participants’ confidence in building a more professional image increased by 80%. These findings suggest that the training successfully enhanced the symbolic communication skills of street musicians, transforming their negative stigma from being perceived as "disturbances" to being recognized as "entertainers."
Co-Authors Agus Hitopa Sukma Alfan Bachtiar Erita Riski Putri Maria Jashinta Elisabet Hamboer Mayang Riyantie Misnan Misnan Nur Desilawati