Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Indonesian Community Journal
Naufal Rafiqi Anas
Universitas Lampung, Indonesia
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Peningkatan Aktivitas Pasar Tradisional Melalui Bazar UMKM dan Pemanfaatan Media Sosial sebagai Strategi Digitalisasi di Talang Padang Naufal Rafiqi Anas; Eka Lediyana; Angga Febrian; Laili Fadhila Banuwa; Mutiasari Nur Wulan; Ahmad Hudalil; Megasari Megasari
I-Com: Indonesian Community Journal Vol 5 No 1 (2025): I-Com: Indonesian Community Journal (Maret 2025)
Publisher : Fakultas Sains Dan Teknologi, Universitas Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70609/icom.v5i1.6709

Abstract

This study aims to explore digitalization strategies for traditional markets, particularly in optimizing the potential of local micro, small, and medium enterprises (MSMEs) at Talang Padang Market. The objective is to examine the implementation of digital marketing through social media as a promotional tool to enhance economic activity in the market. The methods employed include field observation, interviews with stakeholders, and the execution of an MSME bazaar involving market managers and MSME actors. Promotion efforts leveraged social media platforms to reach a broader audience and increase community engagement. The results indicate that social media effectively attracted more visitors and bazaar participants, leading to an increase in transactions and the sustainability of MSMEs. By the end of the program, 15 out of 36 MSMEs continued operating in Talang Padang Market, highlighting the long-term success of market digitalization strategies. Based on the evaluation, it is concluded that strengthening digital marketing and providing independent training for MSME actors are crucial to supporting the sustainability of traditional markets in the digital era. Therefore, collaboration among stakeholders is expected to continuously drive the development of the market and local MSMEs. Keywords: Traditional Market, Digital Marketing, Social Media, MSME’s.
Co-Authors Angga Febrian Eka Lediyana Hudalil, Ahmad Laili Fadhila Banuwa Megasari Megasari Mutiasari Nur Wulan