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All Journal Jurnal Abdimas Indonesia : Jurnal Abdimas Indonesia Create: Journal of Islamic Management and Business Islamic Economic Management & Entrepreneurship
Achmad Agus Priyono
Universitas Islam Malang, Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Other

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Influence of Celebrity Appeal and Halal Label on Wardah Purchase Decisions: Role of Brand Image Achmad Agus Priyono; Ahmat Nurulloh
Create: Journal of Islamic Management and Business Vol. 1 No. 2 (2025): Islamic Business and Management
Publisher : Perkumpulan Dosen Tarbiyah Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59373/create.v1i2.207

Abstract

This study aims to analyze the influence of celebrity endorsements and halal labels on purchasing decisions for Wardah cosmetic products, with brand image as a mediating variable. This study used a quantitative explanatory approach involving 65 student respondents from private universities in Malang City. Data were analyzed using the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method with the assistance of SmartPLS software. The results showed that celebrity endorsements and halal labels significantly influenced brand image, but did not have a direct or indirect influence on purchasing decisions. This finding reflects a shift in the behavior of Generation Z Muslim consumers from a symbolic orientation to a functional evaluation in assessing halal products. Although brand image is formed positively through celebrity endorsements and halal labels, this is not enough to directly drive purchase intentions, so a more authentic and experience-based marketing approach is needed. Theoretically, this study contributes by expanding the consumer behavior model through consideration of brand trust and digital engagement as additional constructs. The practical implication is that brands like Wardah need to prioritize branding strategies that are more immersive, transparent, and focused on creating shared value to address the increasingly complex and digitally connected dynamics of the modern halal market.
Pendampingan dan Pembuatan Pupuk Organik "Jakaba" untuk Petani di Dusun Sumbersari, Desa Tulusbesar, Kecamatan Tumpang, Kabupaten Malang Ety Saraswati; Agus Widarko; Achmad Agus Priyono
Jurnal Abdimas Indonesia Vol. 5 No. 2 (2025)
Publisher : Perkumpulan Dosen Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34697/jai.v5i2.1514

Abstract

The Jakaba organic fertilizer program, implemented in Dusun Sumbersari, Desa Tulusbesar, Malang, Indonesia, addresses the challenges faced by local farmers due to their reliance on expensive and increasingly scarce inorganic fertilizers. The program leverages readily available resources, using rice wash water, molasses, and EM4 to create a cost-effective organic liquid fertilizer (Jakaba). Laboratory tests suggest a potential 20% increase in crop productivity. Fifteen farmers participated in a hands-on training program combining theoretical instruction on sustainable agriculture and practical workshops on Jakaba production and application. All participants successfully learned to produce Jakaba, demonstrating the program's effectiveness in transferring skills. A cooperative farming group was also established to foster collaboration and resource sharing. While some farmers initially combined Jakaba with inorganic fertilizers, the program shows promise, with ongoing monitoring planned to assess long-term impacts on productivity and environmental sustainability. The low production cost of Jakaba (estimated at Rp 500-1000 per liter) makes it an economically viable alternative for local farmers, promoting agricultural resilience and environmental conservation.
Uncovering Islamic Financial Literacy: A Case Study of Islamic Economics and Banking Students Achmad Agus Priyono
Islamic Economic Management & Entrepreneurship Vol. 1 No. 1 (2026): Islamic Economic Management and Entrepreneurship
Publisher : Yayasan Letiges Konsultan Sosial

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35723/ieme.v1i1.75

Abstract

Financial literacy is crucial for students to manage their finances intelligently and responsibly. Mastery of financial literacy serves not only as basic knowledge but also as a life skill that every individual must possess to support long-term survival. This knowledge helps students develop personal financial plans and improve their quality of life. Students in the Sharia Economics and Sharia Banking Study Programs receive courses related to financial institutions in the sixth to eighth semesters, so theoretically, they should possess financial literacy skills. Based on this situation, the researcher was interested in examining the level of financial literacy of students at the KH. Abdul Chalim Islamic Boarding School Institute focuses on Sharia Economics and Sharia Banking students. This study aims to measure Sharia financial literacy among students in that environment. The research method used was quantitative with a descriptive approach. The study population was 120 students, with a sample of 92 students determined using cluster sampling techniques. All data were analysed using descriptive statistics. The results showed that the level of Sharia financial literacy among students reached 71.46%. According to Chen and Volpe's classification, this achievement is considered moderate, while according to the Financial Services Authority (OJK) classification, it falls into the sufficient literacy category. The average score for basic sharia financial knowledge was 73.2%, sharia savings and loans 74.9%, sharia insurance 68.62%, and sharia investment 68.9%.
Co-Authors Agus Widarko Ahmat Nurulloh Ety Saraswati