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All Journal Jurnal Ilmiah Accusi Jurnal Pengabdian Masyarakat Variasi
Khansa khalishah
Universitas Murni Teguh
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The Influence of Digital Entrepreneurial Orientation on the Performance of MSMEs in Medan City Meylida Girsang; Khansa khalishah; Erikson Damanik; Cindy Tri Ananta
Jurnal Ilmiah Accusi Vol. 7 No. 2 (2025): Jurnal Ilmiah Accusi
Publisher : Program Studi Akuntansi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/mfddme74

Abstract

This research investigates how Digital Entrepreneurial Orientation (DEO) influences the performance of Micro, Small, and Medium Enterprises (MSMEs) in Medan City through digital capability mechanisms. Drawing upon Resource-Based View theory, Dynamic Capability theory, and Technology-Organization-Environment framework, this study examines how digital entrepreneurial practices create value through enhanced operational efficiency, market reach expansion, and innovation capabilities among MSMEs. Using Structural Equation Modeling with Partial Least Squares (PLS-SEM) analysis on 185 MSMEs in Medan (2023-2024), the research demonstrates that DEO significantly enhances digital capabilities (β = 0.712, p < 0.001) and positively influences MSME performance (β = 0.628, p < 0.001). Digital capabilities substantially mediate the relationship between DEO and MSME performance (indirect effect = 0.487, p < 0.001, VAF = 43.7%). The model explains 68.4% of digital capability variance and 61.9% of MSME performance variance. This study provides comprehensive empirical evidence of how digital entrepreneurial mindset transforms MSME competitiveness and sustainability in emerging market contexts, particularly in post-pandemic digital economy environments
Building a Culture of Independent Learning in Junior High School Students Through a Self-Management Training Program Meylida Girsang; Khansa Khalishah; Maretta Selvana Siburian; Toras Pangidoan; Erikson Damanik
Jurnal Pengabdian Masyarakat Variasi Vol. 3 No. 2 (2026)
Publisher : LPPM STMIK Methodist Binjai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36520/pmgysb37

Abstract

A culture of independent learning is a crucial competency for junior high school students, supporting both academic success and character development. However, many students still rely heavily on guidance from teachers and parents to manage their learning processes. This community service initiative aims to foster a culture of independent learning through a self-management training program covering concepts such as self-management, goal setting, time management, self-control, and the evaluation of learning outcomes. Implementation methods included a needs assessment, material delivery via interactive lectures, discussions, simulations, practical exercises in creating study schedules, and ongoing guidance. Evaluation was conducted using observations, questionnaires, and participant reflections to measure improvements in understanding and changes in study habits. The results indicate an increased understanding of the importance of self-management, improved skills in setting study targets and schedules, and a growth in motivation and responsibility regarding independent learning. The training program positively influenced the development of study habits that are more structured, disciplined, and goal-oriented. Consequently, self-management training serves as an effective strategy for fostering a culture of independent learning among junior high school students and warrants sustainable implementation through collaboration between schools, teachers, and parents.
Co-Authors Cindy Tri Ananta Erikson Damanik Maretta Selvana Siburian Meylida Girsang Toras Pangidoan