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All Journal Mavis: Jurnal Desain Komunikasi Visual
Renzy Ayu Rohmatillah
Institut Teknologi dan Bisnis Tuban

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Karakteristik Gapura Perbatasan Kabupaten Ponorogo (Kajian Semiotika visual) Diana Setia Dewi; Renzy Ayu Rohmatillah; Saskia Ayu Maharany
MAVIS : Jurnal Desain Komunikasi Visual Vol 7 No 02 (2025): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v7i02.1880

Abstract

The diversity in the manifestation of gate architecture across the island of Java remains observable to this day. The Javanese people are widely recognized as a culturally rich society that continues to preserve and uphold its traditional values. The varied forms of gate structures are reflected in the differing characteristics of their constituent elements. This diversity is also evident upon entering the Ponorogo region of East Java, where one encounters entrance gates adorned with decorative motifs inspired by Reog, a traditional performing art that serves as a cultural emblem of Ponorogo. This study employs a qualitative approach with a descriptive research design to elaborate on the architectural characteristics of the Ponorogo Regency border gate, and is supported by Roland Barthes’ semiotic theory. Denotatively, the Ponorogo border gate functions as a physical boundary marker between administrative regions and serves as an entry point into the regency. On a connotative level, however, the gate carries symbolic meaning, acting as an architectural representation of regional identity. It also functions as a communicative medium, conveying specific cultural themes such as local philosophies, myths, and belief systems embedded within the community. The ornamental patterns and decorative elements serve as a visual reflection of Ponorogo’s cultural heritage. Therefore, the gate’s design embodies symbolic meanings that transcend its physical and functional form.
Perancangan Desain Kemasan Minuman Teh Untuk Meningkatkan Brand Awareness Renzy Ayu Rohmatillah; Nabila Rahmi Oktaviani; Diana Setia Dewi
MAVIS : Jurnal Desain Komunikasi Visual Vol 7 No 02 (2025): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v70i2.2006

Abstract

Packaging has various functions such as protecting products from various causes of damage, as a medium for product communication and branding to consumers, maintaining products so that they last longer, and triggering consumer buying interest. The appearance of the packaging is one of the elements that can build brand identity and attract consumer attention. MSMEs "Waktunya Ngeteh" began to change its brand name and design new packaging to introduce its products to consumers and differentiate its brand image from competitors. There are two stages of the method used, namely the preparation stage and the creation stage. The preparation stage refers to the modern design method which includes three stages, namely identification, analysis, and synthesis. While the creation stage includes the pre-production, production and post-production stages. By implementing these stages, the resulting design can be in accordance with the design objectives. Packaging designed by implementing a design strategy that focuses on illustration can increase product brand awareness. The results of this study are a packaging design that is in accordance with the brand image, target audience and competitor factors of similar products.
Co-Authors Diana Setia Dewi Nabila Rahmi Oktaviani Saskia Ayu Maharany