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All Journal Journal of Language and Literature Jurnal Ilmiah Multidisiplin (JUKIM)
Aswarini Sentana
Gunadarma University
Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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HEGEMONY ANALYSIS IN BUDI PEKERTI MOVIE USING ANTONIO GRAMSCI’S THEORY Ratna Wulandari; Aulia Haris Firstiyanti; Aswarini Sentana
Jurnal Ilmiah Multidisiplin Vol. 3 No. 06 (2024): November: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v3i06.1837

Abstract

This paper provides an analysis of Budi Pekerti movie using the lens of Antonio Gramsci's Hegemony Theory. The movie, which focuses on promoting moral and character education, subtly mirrors the dynamics of cultural dominance and ideological control in society. By focusing on how social and cultural norms are reinforced in everyday life, the movie serves as an excellent representation of how dominant ideologies shape the behaviors, values, and perceptions of individuals. Through the framework of hegemony proposed by Gramsci, this research examines how power structures, social expectations, and cultural narratives play a role in the reinforcement of conformity to a hegemonic moral order. Ultimately, this paper explores how cultural products like Budi Pekerti play a role in reinforcing social norms and maintaining ideological control, shaping the moral compass of individuals within society.
SEMIOTIC ANALYSIS OF MOON KNIGHT EPISODE 5: ASYLUM USING PEIRCE'S THEORY OF SIGN Aulia Haris Firstiyanti; Aswarini Sentana; Ratna Wulandari
Journal of Language and Literature Vol. 13 No. 1 (2025)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/jll.2025.v13i1.14414

Abstract

This research presents a semiotic analysis in an episode of a television series, focusing on Episode 5 of Moon Knight, titled "Asylum." Utilizing Charles Sanders Peirce’s triadic model—comprising representamen, object, and interpretant—this study aims to investigate how signs and symbols function within the narrative to construct meaning, depict trauma, and illustrate the protagonist’s fragmented identity. Through a qualitative descriptive approach, the research identifies key symbolic elements such as the asylum, the goddess Taweret, and the feather of the truth and examines their roles in expressing inner conflict and psychological dissociation. The researchers found and analyzed 10 symbols in the studied episode. This analysis reveals how the episode constructs psychological, mythological, and moral meanings through visual and narrative symbolic signs to represent the main character's inner emotional states. Furthermore, the analyzed episode serves as a powerful example of how visual narration and semiotic structures can merge to explore mental health, identity fragmentation, and the quest for self-acceptance.
Co-Authors Aulia Haris Firstiyanti Ratna Wulandari Ratna Wulandari