Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Multidisiplin (JUKIM)
Keysa Ayumna Salsabilla
Faculty of Economics and Business, Bina Sarana Informatika University
Computer Science & IT Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Consumer Preferences For Price And Taste In The Gultik Culinary Business At Blok M Jakarta: A Conjoint Analysis Approach Fadli Ilyas; Dinda Aulia Ardiani; Carrisa Tsabitah Iryadh; Fathia Zahrani Assyifa; Keysa Ayumna Salsabilla; Donna Ekawaty
Jurnal Ilmiah Multidisiplin Vol. 4 No. 04 (2025): Juli: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v4i04.2181

Abstract

This study aims to explore the effect of service quality and price perception on consumer purchasing decisions at Gultik Blok M, a well-known street food destination in South Jakarta. The research adopts a quantitative approach, using a questionnaire distributed to respondents who have purchased food from the vendors at Gultik. The findings indicate that both service quality and price perception play a significant role in shaping consumer decisions. Service quality, reflected in promptness, friendliness, and cleanliness, is found to influence consumer trust and satisfaction. Meanwhile, competitive pricing and perceived value for money also encourage repeat purchases. The results support the notion that consistent quality and affordability are key factors in customer retention within the informal culinary sector. These findings have implications for micro-entrepreneurs and street vendors, suggesting the need to focus on improving service standards and maintaining fair pricing to strengthen customer loyalty in competitive urban food markets
Co-Authors Carrisa Tsabitah Iryadh Dinda Aulia Ardiani Donna Ekawaty Fadli Ilyas Fathia Zahrani Assyifa