Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal Online Manajemen ELPEI (JOMEL)
Nazwa Nakiyah Nabila
Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
INNOVATIVE USE OF BANANA PEEL FLOUR IN BROWNIES PRODUCTION: NUTRITIONAL AND SENSORY IMPACTS Natalia Angel Auwdinata; Nazwa Nakiyah Nabila; Khadijah Raihana Putri Nufrianto; Michael Ricky Sondak
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 2 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i2.3726

Abstract

This study examines the innovative application of banana peel flour as a partial substitute for wheat flour in brownie production, with a focus on its nutritional benefits and sensory impact. As banana peels are a commonly discarded agricultural by-product despite their rich composition of dietary fiber, antioxidants, and minerals, their transformation into flour presents a valuable approach to waste reduction and functional food development. The research involved formulating brownies with varying concentrations of banana peel flour at 10%, 25%, and 50%. Each formulation was evaluated based on proximate composition and sensory attributes, including color, aroma, taste, and texture. Results indicated that substitution levels of up to 25 percent improved nutritional value, particularly in terms of fiber and mineral content, without significantly compromising consumer acceptability. The 10 percent formulation achieved the highest scores across all sensory parameters, while the 50 percent formulation exhibited reduced palatability due to increased bitterness and changes in texture. These findings highlight the potential of banana peel flour as a sustainable and nutritious ingredient in baked products when used in optimal proportions.
Peran Viral Marketing, Live Streaming, and e-WOM terhadap Keputusan Pembelian di Live Streaming E-Commerce Citra Raenalda Kalimantary; Chindy Puspita Dewi; Nazwa Nakiyah Nabila; Putri Fadila; Gracela Marisa Sanapang
Jurnal Online Manajemen ELPEI Vol 6 No 1 (2026)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v6i1.476

Abstract

This study aims to analyze the influence of viral marketing, live streaming, and electronic word of mouth (e-WOM) on purchasing decisions on live streaming-based e-commerce platforms. The study used a quantitative explanatory approach with a survey method of consumers who had made purchases through live streaming commerce. Data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to test the measurement model and structural model. The test results showed that all research indicators met the validity and reliability criteria. Empirical findings revealed that viral marketing and e-WOM had a positive and significant influence on purchasing decisions, while live streaming did not have a significant direct influence. Viral marketing acts as an initial trigger that increases consumer awareness and interest through social information dissemination. Meanwhile, e-WOM is the most dominant factor in influencing purchasing decisions because it functions as a form of social validation that can reduce risk perception and increase consumer trust. Live streaming plays a more active role as a means of consumer interaction and engagement that has an indirect impact on purchasing decisions, thus requiring the support of other factors such as trust and credible consumer reviews. In conclusion, an effective digital marketing strategy for live streaming commerce needs to focus on creating viral content and strengthening positive e-WOM, with live streaming being used as a supporting tool to increase engagement and overall marketing effectiveness.
Co-Authors Chindy Puspita Dewi Citra Raenalda Kalimantary Gracela Marisa Sanapang Khadijah Raihana Putri Nufrianto Michael Ricky Sondak Natalia Angel Auwdinata Putri Fadila