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All Journal Journal The Winners DeReMa (Development Research of Management) Jurnal Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Al-Kharaj: Journal of Islamic Economic and Business Review of Management and Entrepreneurship Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Accounting Profession Journal (APAJI) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal ABM Mengabdi Movere Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Journal Online Manajemen ELPEI (JOMEL) Business and Entrepreneurial Review Jurnal Manajemen dan Pemasaran Jasa Scientium Management Review
Gracela Marisa Sanapang
Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences Other

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The Effect Of E-Service Quality And E-trust On Repurchase Intention Through E-Word of Mouth (E-WOM) as an Intervening E-commerce Shopee on the Y Generation in Makassar City Gracela Marisa Sanapang
Scientium Management Review Vol. 1 No. 2 (2022): Scientium Management Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/smr.v1i2.131

Abstract

The presence of e-commerce in the current era has made this new industry a very competitive sector with various offers being made to consumers. One of the main keys to success in running the e-commerce industry is the ability of sellers or manufacturers to offer online services related to quality, trust, and security for consumers in making online purchase transactions. E-commerce business actors will run a strategic business to attract consumers and make them buy repeatedly on e-commerce media so that consumer repurchase is one of the key factors in determining business profitability and sustainability. The intention to repurchase by consumers is influenced by several factors including e-service quality, e-trust, e-WOM, and repurchase intention. This study aims to analyze the effect of e-service quality on e-WOM, the effect of e-trust on e-WOM, the effect of e-service quality on repurchase intention, the effect of e-trust on repurchase intention, the effect of e-WOM on repurchase intention. the effect of e-service quality on repurchase intention through e-WOM and e-trust on repurchase intention through e-WOM on the e-commerce application media Shopee generation Y in Makassar city. This research is quantitative research with a survey method. The population of this study were all users of the Shopee e-commerce application media from generation Y in the city of Makassar and had made at least two transactions on the Shopee e-commerce application media. This research is not known the number of existing populations so the sampling method used is non-probability sampling with a type of sampling that is purposive sampling with a total sample of 384 respondents. The data collection technique uses a questionnaire that has been tested for validity and reliability. The data analysis technique in this study is Structural Equation Modeling (SEM) using Smart PLS to process the data. The results of the study show that e-service quality influences e-WOM and repurchase intention. E-trust influences e-WOM and repurchase intention. E-WOM influences repurchase intention. After that, e-service quality has an influence on repurchase intention through e-WOM, and also e-trust has an influence on repurchase intention through e-WOM.
Online Compulsive Buying and Brand Addiction in Indonesia: The Importance of Using Fear of Missing Out and Social Commerce Interactivity Ardyan, Elia; Sanapang, Gracela Marisa
Journal The Winners Vol. 24 No. 2 (2023): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v24i2.10817

Abstract

The research aimed to investigate the impact of fear of missing out and interactivity on online compulsive buying and brand addiction, drawing upon the theoretical framework of compensating the internet use method. The data were obtained through an online questionnaire, which was satisfactorily filled out by 133 participants. The participants were individuals who had engaged in online compulsive buying behavior and exhibited addiction to purchasing specific brands. The statistical data analysis involved utilizing structural equation modeling with partial least squares (SEM-PLS). The findings indicate that the presence of fear of missing out and interactivity have the potential to enhance consumers’ propensity to engage in online compulsive buying and develop brand addiction. Individuals who exhibit a proclivity for engaging in obsessive online purchasing behavior might have been incentivized to develop brand addiction. The researchcontributes to the existing literature on the theory of compensating internet use. It proposes that individuals may be motivated to participate in online activities to alleviate negative feelings from challenging situations. 
Personal Value Canvas untuk Perencanaan Karier dan Pendidikan Siswa-Siswi Sekolah Menengah Atas Maichal, Maichal; Syam, Asriah; Sanapang, Gracela Marisa; Wijaya, Justin; Tanesia, Cindy Yoel; Syulhasbiullah, Muhammad; Mustikarini, Carolina Novi; Monalisa, Monalisa
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 6 No. 2 (2024): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v6i2.5140

Abstract

Pengabdian masyarakat ini bertujuan untuk memberdayakan siswa-siswi SMA Negeri 2 Kabupaten Pangkajene dan Kepulauan dalam merencanakan masa depan mereka serta menghindari pernikahan dini, melalui pendekatan Personal Value Canvas (PVC). PVC adalah sebuah modifikasi dari Value Proposition Canvas yang membantu siswa mengenali potensi, kelemahan, dan cita-cita mereka. Kegiatan ini dilaksanakan dengan model lokakarya yang melibatkan permainan interaktif dan presentasi, yang memungkinkan siswa untuk mengisi PVC mereka secara mandiri. Hasil kegiatan menunjukkan bahwa siswa menjadi lebih sadar akan potensi dan kelemahan diri mereka, serta mampu membuat rencana yang lebih baik untuk masa depan. Beberapa siswa menyadari bahwa cita-cita mereka tidak sejalan dengan jurusan yang mereka pilih, namun mereka berkomitmen untuk memperbaiki diri demi mencapai tujuan tersebut. Selain itu, program ini juga menyosialisasikan berbagai bantuan pendidikan dari pemerintah daerah, yang semakin menambah motivasi siswa untuk melanjutkan pendidikan tinggi. Kesimpulannya, pendekatan PVC membantu siswa merencanakan masa depan dengan lebih baik dan menumbuhkan komitmen yang kuat untuk mencapai impian mereka.
Pendampingan Penyusunan Laporan Keuangan bagi UMKM Sharon, St Salmah; Syam, Asriah; Sanapang, Gracela Marisa; Monalisa, Monalisa; Suade, Yuyun Karistin Meilisa
Jurnal ABM Mengabdi Vol 11 No 2 (2024): Desember
Publisher : STIE Malangkucecwara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31966/jam.v11i2.1486

Abstract

This community service aims to strengthen the empowerment of Micro, Small, and Medium Enterprises (MSMEs) in South Sulawesi through assistance in preparing financial statements. Through a series of workshops, trainings, and individual mentoring sessions, we provide an in-depth understanding of the significance of financial statements and equip MSME owners with practical skills to compile, read, and analyze their financial statements. The mentoring method involves organizing interactive workshops led by experienced financial practitioners and individual mentoring sessions tailored to the needs of each MSME. In addition, we provide online resources as a learning platform that MSMEs can access flexibly, including guides, financial statement templates, and relevant case studies. Outcomes of the service include improved MSMEs' understanding of financial reporting, significant financial empowerment, and increased access to external financial support. MSMEs that participated in the program were able to produce clear financial statements, providing a basis for smarter decision-making and increasing their chances of securing financial support from financial institutions. With a focus on the context of South Sulawesi, this service contributes to the strengthening of the MSME sector in the region, supports local economic growth, and positively impacts the financial sustainability of MSMEs. Through assistance in preparing financial statements, it is hoped that MSMEs in South Sulawesi can develop sustainably and contribute optimally to regional economic development
Faktor-Faktor yang Mempengaruhi Sikap Pengguna terhadap Teknologi Cashless pada Generasi Z Di Indonesia Sanapang, Gracela Marisa; Kohar, Felicia; Nurtani, Leony Putri; Santoso, Robin Christoffel
Movere Journal Vol. 7 No. 1 (2025)
Publisher : Sekolah Tinggi Ilmu Ekonomi (STIE) Tri Dharma Nusantara Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53654/mv.v7i1.567

Abstract

This study aims to explore the factors that influence user attitudes towardscashless technology in Indonesia. The increasing adoption of cashless payment systemsis essential to understand the elements that shape positive user attitudes. This studyuses a quantitative approach, analyzing the influence of Perceived Usefulness,Perceived Ease of Use, Trust in Technology, and Perceived Risk on cashless userattitudes. The respondents in this study were 385 from generation Z. Data werecollected by providing a series of structured questions through a survey involvingrespondents who use cashless technology, and multiple linear regression analysis totest the proposed hypothesis. The results of the study indicate that perceived benefitsand ease of use have a significant positive impact on user attitudes, while the level oftrust and risk perception also have an effect, but with different complexities. Thesefindings provide insights for technology developers and stakeholders to design moreeffective strategies in increasing the adoption of cashless technology in society. Thisresearch is expected to contribute to the development of a more inclusive and efficientpayment ecosystem.
Faktor-Faktor Penentu Keputusan Mahasiswa dalam Memilih Perguruan Tinggi: Studi Empiris pada Kampus X di Makassar Wijaya, Hans Christian; Tungadi, Derryl; Wanggarry, Veron; Christoffel, Robin Christoffel; Sanapang, Gracela Marisa
Jurnal Online Manajemen ELPEI Vol 5 No 1 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i1.342

Abstract

This study aims to analyze the factors that influence students' decisions in choosing a campus, focusing on academic variables, facilities & resources, finance, social and cultural, location, marketing strategy, and student experience. Using the Theory of Planning Behavior (TPB) approach, this study explores how attitudes, subjective norms, and behavioral control of prospective students influence their decision making. Data were collected through a survey of 385 students at one of Campus X in Makassar City using the stratified random sampling method. The data analysis technique used PLS-SEM. The results showed that location and student experience had a significant influence on students' intention to choose a campus, while academic variables, facilities & resources, finance, social and cultural, and marketing strategy did not have a significant influence. Location factors, including ease of access, security, and a supportive environment, proved to be one of the main drivers. In addition, student experience in the form of testimonials and levels of satisfaction contributed strongly to campus selection decisions. The implications of this study highlight the importance of higher education institutions to focus on improving location strategies and strengthening positive student experiences as the main attraction. Marketing strategies also need to be adjusted to be more relevant to the needs of prospective students and can increase the credibility of the institution amidst competition in the education market.
Understanding The Important Role of Online Customer Reviews in Social Commerce on Customer Trust and Impulse Buying Sanapang, Gracela Marisa; Ardyan, Elia; Christian, Sonata
Review of Management and Entrepreneurship Vol. 8 No. 1 (2024): Review of Management and Entrepreneurship
Publisher : International Business Management - Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rme.v8i1.4336

Abstract

This research aims to investigate the impact of online customer reviews on customer trust and impulse buying, by utilizing the Stimulus-Organism-Response (SOR) theoretical framework. Furthermore, it examines the impact of customer trust as a mediating variable between online customer reviews and impulse buying. Data was obtained through the use of an online questionnaire which was filled out satisfactorily by a total of 150 participants. Participants in this research were individuals who had engaged in impulsive online purchasing behavior and demonstrated consumer trust. The method used in this research involves utilizing Structural Equation Modeling with Partial Least Squares (SEM-PLS). The findings show that online customer reviews significantly influence consumer trust and impulse buying, while consumer trust significantly influences impulse buying. Moreover, consumer trust partially mediated the relationship between online customer reviews and impulse buying. This research encourages online customer reviews for social commerce in Indonesia. When customer trust increases, consumers will make impulse purchases based on recommendations. Individuals who show a tendency to engage in impulsive online purchasing behavior are supported by the trust that the individual has. This research provides theoretical and practical implications that can provide valuable insight for further online consumer purchase research.
Green Marketing Drives Sustainability Via Innovation in Heritage Enterprises Mudmainna; Salmah Sharon; Gracela Marisa Sanapang
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 3 (2025): : All articles in this issue include authors from 3 countries of origin (Indone
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i3.7560

Abstract

This study examines the strategic role of green marketing in promoting business sustainability through the mediating effect of green innovation, utilizing Puing Tenane, a cultural heritage enterprise in Lamaholot, East Nusa Tenggara, as the focal case. Anchored in Dynamic Capabilities Theory, the research explores how externally oriented marketing efforts foster internal innovation and long-term sustainability in heritage-based enterprises. A quantitative design was adopted, using a structured questionnaire distributed to 150 respondents selected through snowball sampling across East Flores, Adonara, Solor, and Lembata. The data were analyzed using Structural Equation Modeling with the partial least squares (SEM-PLS) technique. The results reveal that green marketing enhances sustainability, both directly and indirectly, by stimulating innovation with in resource-constrained traditional businesses. These findings underscore the dual role of eco-marketing as both a communication strategy and driver of adaptive capability. Environmentally conscious branding and consumer education significantly impact operational transformation, particularly in enterprises rooted in local traditions. The study contributes to theoretical development by contextualizing capability-building in culturally embedded enterprises and emphasizing alignment between ecological practices and heritage values. It illustrates how sustainability-oriented marketing enhances stakeholder engagement and fosters innovation that improves market relevance and organizational resilience. Practically, this research offers insights for artisans, business leaders, and policymakers on embedding environmental values into heritage branding and production. Emphasis is placed on culturally grounded training, certification schemes, and digital storytelling that elevate sustainability narratives. The study invites further exploration into diverse heritage-based enterprises and provides a strategic pathway for achieving sustainability through innovation, culture, and ecological responsibility.
IMAGE LIFTS EXPERIENCES, NOT BONDS: EXPLAINING GEN Z LOYALTY IN THE STARBUCKS REWARDS PROGRAM Winata, Natalia; Ludyanto, Mayfeline; Selina, Tiffanie; Tunandar, Ivana Edgina; Sanapang, Gracela Marisa
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18568

Abstract

This study explains how experiential marketing and brand attachment shape Gen Z loyalty in the Starbucks Rewards Program and whether brand image strengthens these effects. We surveyed 385 Gen Z members in Makassar who had made at least two purchases in the last month and had redeemed loyalty points. Data were analyzed using variance-based structural equation modeling with PLS SEM to test direct paths and interaction terms. Results show that experiential marketing and brand attachment each have a positive and significant association with loyalty. Brand image significantly amplifies the effect of experiential marketing on loyalty,indicating that a favorable image frames and elevates how service episodes are interpreted and remembered by young consumers. In contrast, the interaction between brand image and brand attachment is not significant, corresponding to one rejected hypothesis and suggesting that attachment already operates as a deep bond that requires little image-based reinforcement. From a managerial perspective, firms should make everyday experience cues highly visible through coherent image building, while deepening attachment through recognition, access, and community within the rewards ecosystem.
The Role of Content Marketing, Influencer Marketing, Online Customer Reviews, and Celebrity Endorsements on Purchase Decisions on the TikTok Social Commerce Platform Sanapang, Gracela Marisa; Chendana, Melissa; Liadi, Tasya; The, Rivandy Leonardy Utama; Eveline, Claudia
Business and Entrepreneurial Review Vol. 26 No. 1 (2026): April
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25105/ber.v26i1.24730

Abstract

This study investigates how four TikTok-based communication levers: content marketing, influencer marketing, online customer reviews, and celebrity endorsement, jointly shape consumers’ purchase decisions in a social commerce setting. Drawing on the Elaboration Likelihood Model, Source Credibility Theory, and the Stimulus–Organism–Response framework, the research conceptualises these levers as concurrent persuasive cues operating within a single short-video platform. Data were collected through a cross-sectional survey of 145 Gen Z TikTok Shop users in Indonesia using a structured self-administered questionnaire. All constructs were modelled reflectively and estimated with variance-based structural equation modelling (PLS-SEM). The measurement model demonstrates satisfactory reliability and convergent validity, while the structural model achieves good fit (SRMR = 0.071) and explains 60.7% of the variance in purchase decision. The results show that content marketing, influencer marketing, online customer reviews, and celebrity endorsement each exert a positive and significant effect on purchase decisions, with online customer reviews and celebrity endorsement emerging as the strongest predictors. These findings portray TikTok Shop as an integrated persuasion environment in which branded content, peer evaluations, influencers, and celebrity cues reinforce one another in moving users from viewing to buying. The study extends social commerce literature by simultaneously modelling multiple communication forms on a single platform and clarifying their relative impact in an emerging market youth segment. Practically, it highlights the need to prioritise credible user reviews and carefully matched celebrity partnerships, supported by consistent brand content and authentically perceived influencers, to convert social traffic into actual purchases.
Co-Authors Amelia Grace Chandra Anthony Patrick Tjandani Ayumi Angelina Bilyan Putra Sari Chelsea Febrina Sutandi Chendana, Melissa Chindy Puspita Dewi Christoffel, Robin Christoffel Citra Raenalda Kalimantary Elia Ardyan Eunike Peter Lim Eveline, Claudia Jesslyn Liamri Justin Wijaya Kellyn Clara Chandra Kohar, Felicia Leony Theresia Talaran Levani Chandra Liadi, Tasya Ludyanto, Mayfeline Maichal Maichal Manuel Goncalves Marchello Raymond Michella Laurent Laudy Michelle Gloria Winardy Moh Virgiawan Antralis Monalisa Mudmainna Muh Dafa Wardana Muh Syulhasbiullah Mustikarini, Carolina Novi Nazwa Nakiyah Nabila Nur Ichsan Nurtani, Leony Putri Putri Fadila Rahmat Mursalim S.E., M.M, Dr. Monalisa, Sanny Suliantoro Santoso, Robin Christoffel Selina, Tiffanie Sonata Christian St Salmah Sharon Steven Yoel Jonathan Suade, Yuyun Karistin Meilisa Syam, Asriah Tanesia, Cindy Yoel The, Rivandy Leonardy Utama Tunandar, Ivana Edgina Tungadi, Derryl Valerio Ravanelly Thonardy Wanggarry, Veron Wijaya, Hans Christian Winata, Natalia Yusri Hidayat