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All Journal DeReMa (Development Research of Management) Jurnal Manajemen Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Gracela Marisa Sanapang
Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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MAKING CHANGE VISIBLE: HOW DIGITAL DEXTERITY BUILDS ADAPTIVE CAPACITY THROUGH VISUAL STRATEGY IN MSMEs E-COMMERCE Gracela Marisa Sanapang; Bilyan Putra Sari; Muh Syulhasbiullah
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20322657

Abstract

Set within Indonesia’s rapidly evolving platform-mediated commerce, this study explains how digital dexterity is converted into market-recognized adaptive capacity by specifying visual strategy as the execution mechanism at the customer interface. Drawing on dynamic capabilities and contemporary branding scholarship, we surveyed 240 e-commerce Micro, Small, And Medium Enterprise (MSMEs) entrepreneurs and estimated a theory-driven model using partial least squares structural equation modeling with validated reflective measures. The results are clear and internally consistent. Digital dexterity strengthens visual strategy. Digital dexterity also enhances adaptive capacity directly. Visual strategy improves adaptive capacity. Visual strategy further serves as a substantive conduit that links digital dexterity to adaptive capacity, indicating that digital skills matter most when institutionalized through a disciplined, cross-channel visual system that standardizes identity elements, reusable templates, and trust-bearing cues so strategic shifts become legible, credible, and repeatable. The study contributes an integrated account that connects digital transformation capability to adaptive outcomes through visual execution. Practically, we recommend building dexterity micro skills in analytics and rapid testing, codifying lightweight brand kits and creative templates, and instituting a regular creative review cadence so adjustments are communicated consistently across touchpoints. We also outline directions for longitudinal and platform-specific replications that pair perceptual data with behavioral performance traces.
FRICTIONLESS, FUN, AND FAST: PATHWAYS TO SPONTANEOUS BUYING IN DIGITAL PAYMENTS GRACELA MARISA SANAPANG; Sanny Suliantoro; Levani Chandra; Leony Theresia Talaran; Steven Yoel Jonathan; Anthony Patrick Tjandani
DeReMa (Development Research of Management): Jurnal Manajemen Vol. 21 No. 1 (2026): Vol. 21 No.1 (2026): Mei
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/derema.v21i1.10596

Abstract

This study examines the effect of digital convenience on impulsive buying behavior, with perceived usefulness and hedonic motivation as mediating variables among e-wallet users in Indonesia. A quantitative explanatory research design was employed, with data collected from 157 respondents through purposive sampling using an online questionnaire. Structural Equation Modeling (SEM-PLS) was applied to analyze the relationships between variables. The results indicate that digital convenience does not have a direct effect on impulsive buying, but it significantly influences impulsive buying indirectly through both perceived usefulness and hedonic motivation. Hedonic motivation was found to be the stronger mediator, suggesting that emotional enjoyment plays a more dominant role than cognitive perceptions of usefulness in driving impulsive purchases. These findings highlight the importance of enhancing both functional convenience and hedonic experiences in digital platforms to better understand consumer behavior in the Indonesian e-commerce context.
Co-Authors Anthony Patrick Tjandani Bilyan Putra Sari Leony Theresia Talaran Levani Chandra Muh Syulhasbiullah Sanny Suliantoro Steven Yoel Jonathan