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All Journal International Journal of Business Economics (IJBE) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
M. Fajar Syafrida
Department of Management, Faculty of Economics and Business, Universitas Andalas
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PREDICTING CONSUMER PURCHASE INTENTIONS AND EWOMS FOR LOCALLY PRODUCED FASHION PRODUCTS MADE FROM NATURAL DYES Ratni Prima Lita; Rini Rini; Ma'ruf Ma'ruf; Laura Amelia Triani; Husnul Khatimah; M. Fajar Syafrida
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.3930

Abstract

The creative economy, especially related to the fashion subsector, becomes a critical contributor to Indonesia’s economic growth, and yet also comes along with fast-fashion issues, with their environmental and social impacts. As an alternative, sustainable fashion made on traditional textiles, e.g., Minangkabau woven fabrics and batik, dyed with tannin-based natural coloring agents from gambier, offers a significant potency. However, research on factors influencing consumer purchase intention for these products remains limited, particularly in West Sumatra, calling for the need to analyze how social influence and willingness to pay more impact purchase intention and how they drive eWOM. A quantitative approach with a purposive sampling technique was invoked, with data collected through an online survey of 160 respondents. Data were then analyzed using the SEM-PLS technique. Results demonstrated that social influence and willingness to pay more had a positive and significant effect on purchase intention. Additionally, purchase intention was found to mediate the formation of eWOM. These findings both corroborate the literature concerning sustainable consumer behaviors and afford practical implications for producers to apply social networking, fix a premium price as a symbol of quality and sustainability, educate consumers to elevate their loyalty, and broaden market reach through eWOM.
The Continuous Intention of Electricity Mobile Apps: Evidence from Indonesia Ade Oktarizal Putra; Ratni Prima Lita; Eri Besra; M. Fajar Syafrida
International Journal of Business Economics (IJBE) Vol 7, No 1 (2025): SEPT 2025 - FEB 2026
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/ijbe.v7i1.26499

Abstract

Purpose – The low number of active users of the Indonesian state-owned enterprises related to electricity compared to the total number of registered users indicates challenges in promoting sustainable use. This study analyzes the factors influencing continuous intention and use behavior by adopting the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model, which has been expanded to include the variable of trust.Methodology – A quantitative approach, incorporating hypothesis testing techniques, was employed in this study. There were 370 samples, selected using purposive sampling, consisting of PLN Mobile users in West Sumatra who had used the PLN Mobile app within the past three months. Data was collected through an online questionnaire and analyzed using SmartPLS 4.0 software with structural equation modeling techniques.Findings – Hedonic motivation, price value, habit, trust, social influence, performance expectancy, effort expectancy, and facilitating factors all had a positive and significant impact on continuous intention. Habit and facilitating conditions also have a favorable and substantial impact on use behavior. Continuous intention mediates the relationship between trust and use behavior, having a favorable and significant effect on use behavior.Originality/Novelty – This study highlights the role of the UTAUT2 model and trust in influencing sustained intention and usage behavior among mobile application users at state-owned enterprises related to electricity.Implications – The findings of this study will help PLN, as an Indonesian state-owned enterprise related to electricity, understand the significant role of aspects in the UTAUT2 model and trust in shaping sustainable intention and usage behavior among PLN Mobile app users.
Co-Authors Ade Oktarizal Putra Eri Besra Husnul Khatimah Laura Amelia Triani Ma'ruf Ma'ruf Ratni Prima Lita Rini Rini