Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Early Harison Mahardhika
Universitas Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER PURCHASE DECISIONS THROUGH THE MEDIATION OF SHOPPING BEHAVIOR AT PT EMINA IN MALANG CITY Early Harison Mahardhika; Ery Tri Djatmika Rudijanto Wahyu Wardhana; Agus Hermawan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 5 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i5.4289

Abstract

Digital transformation has fundamentally altered the consumption behavior of the younger generation, particularly Generation Z, who are digital natives. In the context of the cosmetics industry, this phenomenon is evident among Emina consumers in Malang City, who exhibit high engagement with digital promotions but do not always translate this engagement into actual purchase decisions. This study aims to analyze the influence of financial literacy, digital payment adoption, and promotional strategies on consumer purchase decisions, with shopping behavior as a mediating variable, based on the Stimulus–Organism–Response (SOR) model. The research employs a quantitative approach using an explanatory research design. Data were collected through a survey of 385 Generation Z respondents who use Emina products, selected via purposive sampling. Analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) to examine both direct and indirect relationships among the variables. The results indicate that digital payment adoption and promotional strategies have a positive and significant effect on purchase decisions, both directly and through the mediation of shopping behavior. Conversely, financial literacy does not have a significant influence, indicating the dominance of emotional and technological factors over cognitive considerations in Gen Z's consumption behavior. This study extends the SOR model by affirming the role of shopping behavior as a psychological mediator and expands the Technology Acceptance Model (TAM) into the realm of digital consumption behavior. Practically, the findings offer guidance for the cosmetics industry and fintech developers in designing more emotionally resonant, interactive, and adaptive promotional strategies and payment systems aligned with the behavior of the younger generation.
THE EFFECT OF DIGITAL TRAINING AND DEVELOPMENT ON MSME PERFORMANCE, COMPETITIVENESS, AND PRODUCTIVITY WITH COMPETENCE AS AN INTERVENING VARIABLE (A CASE STUDY OF MSMEs IN MOJOKERTO) Early Harison Mahardhika; Arief Noviarakhman Zagladi
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 2 (2026): April
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19971016

Abstract

This study aims to analyze the effect of digital training and development on the performance, competitiveness, and productivity of Micro, Small, and Medium Enterprises (MSMEs) in Mojokerto, with competence as an intervening variable. A quantitative approach was employed using a survey method, with data collected through structured questionnaires distributed to MSME actors. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS software. The results indicate that digital training and development have a positive and significant effect on MSME performance, competitiveness, productivity, and competence. Furthermore, competence also has a significant effect on performance, competitiveness, and productivity, and acts as a mediating variable that strengthens the relationship between digital training and MSME outcomes. The findings highlight the importance of digital-based training in enhancing human resource competence, which ultimately contributes to improved business performance and sustainable competitive advantage. This study provides both theoretical contributions and practical implications for policymakers and MSME practitioners in designing effective digital training programs.
SYSTEMATIC REVIEW ON THE INFLUENCE OF FINANCIAL LITERACY, DIGITAL PAYMENT ADOPTION, AND PROMOTIONAL STRATEGIES ON CONSUMER SHOPPING BEHAVIOR THROUGH PURCHASE DECISIONS Early Harison Mahardhika; Budi Eko Soetjipto; Ludi Wisnu Wardhana
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 4 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The digital transformation has fundamentally reshaped the dynamics of consumer shopping behavior, wherein financial literacy, the adoption of digital payment systems, and promotional strategies play a central role in shaping purchase decisions and consumption loyalty. This study aims to systematically synthesize the interrelations among financial literacy, digital payment adoption, and promotional strategies in influencing consumer shopping behavior, with purchase decision serving as an intervening variable. The approach employed is a Systematic Literature Review (SLR), screening literature from the Scopus database over the 2019–2024 period. Inclusion criteria comprise scholarly articles utilizing quantitative, qualitative, bibliometric, or conceptual methodologies. Following the selection process, a total of 93 articles were analyzed using thematic synthesis techniques. The primary findings from this synthesis include: (1) financial literacy reduces impulsive consumption tendencies and promotes rational decision-making; digital payment adoption enhances consumer trust, efficiency, and loyalty; promotional strategies delivered through social media, sustainability values (green values), gamification, and virtual reality (VR) marketing foster emotional engagement and behavioral intention to shop; and (2) purchase decision acts as a mediating variable that bridges the influence of various marketing stimuli on shopping behavior. This review reinforces the theoretical foundation of the cognitive-affective approach to consumer behavior and provides practical implications for the development of marketing strategies grounded in literacy, technology, and sustainability. Managerial implications include the design of financial education programs, personalization of digital promotions, and the strengthening of trust- and experience-based digital payment systems.
Co-Authors Agus Hermawan Arief Noviarakhman Zagladi Budi Eko Soetjipto Ery Tri Djatmika Rudijanto Wahyu Wardhana Ludi Wisnu Wardhana