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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Management, Economic and Accounting
Nunung Ayu Sofiati
Universitas Indonesia Membangun (INABA)
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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THE EFFECT OF EMPLOYEE MOTIVATION AND ORGANIZATIONAL CULTURE ON ORGANIZATIONAL CITIZENSHIP BEHAVIOR WITH JOB SATISFACTION AS A MEDIATING VARIABLE (A CASE STUDY AT PT METAL SMELTINDO SELARAS) Rohmatullah; Asti Nur Aryanti; Gurawan Dayona; Nunung Ayu Sofiati; Ridlwan Muttaqin
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 1 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18486382

Abstract

This study aims to analyze the effect of employee motivation and organizational culture on organizational citizenship behavior (OCB), with job satisfaction as a mediating variable at PT Metal Smeltindo Selaras. The research employs a quantitative approach using a survey method, involving 160 employees as the sample. The sampling technique used is Proportionate Stratified Random Sampling. Data were collected through questionnaires and analyzed using descriptive statistics and path analysis. The results show that employee motivation has a positive and significant effect on job satisfaction and OCB, and organizational culture also has a positive and significant effect on job satisfaction and OCB. Job satisfaction is proven to have a positive and significant effect on OCB. Furthermore, job satisfaction partially mediates the influence of employee motivation and organizational culture on OCB. These findings indicate that increasing employee motivation and fostering a conducive organizational culture will enhance job satisfaction and OCB, which in turn can improve company performance and productivity.
Size Matters in Legal Ethics: Contrasting Mediating Mechanisms of Reputational Capital Raja Frans; Erico Hamdani; Dadan Abdul Aziz Mubarok; Nunung Ayu Sofiati
International Journal of Management, Economic and Accounting Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v4i1.696

Abstract

The efficacy of digital signaling in credence goods markets remains paradoxical: while visibility tools are universal, their reputational impact is highly context-dependent. This study challenges the prevailing "one-size-fits-all" assumption in legal services marketing by examining firm size as a critical boundary condition. Drawing on a synthesis of Signaling Theory and Institutional Theory, we posit that the mechanism of building reputational capital differs fundamentally between market challengers (small firms) and incumbents (large firms). Data were collected from 126 strategic elites (partners/founders) in the Indonesian legal sector, representing a high-uncertainty emerging market context. The model was tested using Partial Least Squares Multi-Group Analysis (PLS-MGA). The results confirm a sharp strategic dichotomy. For small firms, professional ethics functions as an "offensive weapon," where digital signaling intensity yields a massive impact on ethical legitimacy , effectively overcoming the liability of newness. Conversely, for large firms, ethics serves merely as a "defensive shield" or hygiene factor, with a significantly lower conversion rate , as their reputation is already "embedded" in historical institutional structures. Theoretically, this research introduces the concept of "Signal Elasticity," demonstrating that the reputational yield of ethical signaling is structurally contingent. These findings provide tailored strategic prescriptions for "Davids" and "Goliaths" in the digital legal marketplace, suggesting that while challengers must prioritize high-fidelity signaling, incumbents should focus on maintaining institutional buffers.
Co-Authors Asti Nur Aryanti Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Erico Hamdani Gurawan Dayona Muttaqin, Ridlwan Raja Frans Rohmatullah