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All Journal Journal of Social Growth and Development Studies
Lalu Ahmad Taubih
Sumbawa University of Technology
Social Sciences

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Analysis of Cross-Cultural Communication Barriers (Case Study of Husband and Wife of Sasak Tribe and Samawa Tribe in Poto Tano District, West Sumbawa Regency) Riski Agustini; Lalu Ahmad Taubih; Firdaus AM
Journal of Social Growth and Development Studies Vol. 1 No. 2 (2025): July
Publisher : CV. Abhinaya Indo Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64021/jsgds.1.2.99-104.2025

Abstract

This research is entitled "Analysis of Cross-Cultural Communication Barriers (Case Study of Sasak and Samawa Tribe Husband and Wife Couples in Jembatang Kemar Hamlet, Senayan Village)". This research is motivated by the phenomenon of elopement, early marriage, and the high divorce rate in the region, which is thought to be related to intercultural communication barriers. The purpose of this research is to find out and analyse the cross-cultural communication barriers experienced by married couples from two different cultural backgrounds, namely the Sasak Tribe and the Samawa Tribe. This research uses a qualitative approach with a case study method. Data were obtained through observation, in-depth interviews, and documentation of six married couples from different ethnic groups who live in Jembatang Kemar Hamlet. The results showed that the main barriers come from language differences that cause misunderstanding, loss of meaning, and awkwardness in communication. In addition, differences in norms or habits, as well as a lack of self-confidence, also contribute to increasing the risk of small conflicts in household relationships.
Leadership Rhetoric in Public Communication of the Regent of Sumbawa for the 2021-2024 Leadership Period Rashikhah Marjannah; Abyzar Aggasi; Lalu Ahmad Taubih
Journal of Social Growth and Development Studies Vol. 1 No. 2 (2025): July
Publisher : CV. Abhinaya Indo Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64021/jsgds.1.2.105-108.2025

Abstract

This research aims to analyse the form and effectiveness of leadership rhetoric in the public communication of the Regent of Sumbawa, Drs. H. Mahmud Abdullah, especially in delivering Mo-Novi's flagship programmes in the 2021-2024 leadership period. Using a descriptive qualitative approach and case study method, this research refers to classical rhetoric theory (ethos, pathos, logos) as well as public communication theory according to Denis McQuail. Data were collected through in-depth interviews and documentation. The results show that the ethos aspect is quite strong formally, especially in terms of bureaucratic credibility and direct involvement of the leader. However, symbolic and emotional approaches that can strengthen public trust have not been optimally utilised. The pathos and logos aspects have also not been fully effective, because the communication patterns used still tend to be one-way, technocratic, and less in accordance with the socio-cultural characteristics of local communities. These findings indicate the importance of strengthening public communication strategies that are more adaptive, dialogic, and oriented towards emotional approaches so that leadership rhetoric can increase public understanding and participation in regional policies.
Co-Authors Abyzar Aggasi Firdaus AM Rashikhah Marjannah Riski Agustini