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All Journal JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) Economy Bring Ultimate Information All About Development Journal
Suyitno
Universitas Muhammadiyah Lamongan
Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

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EKSPLORASI PERSEPSI PUBLIK TERHADAP ANCAMAN KECERDASAN BUATAN PADA EKSISTENSI TENAGA KERJA: Studi Netnografi Diskusi Youtube Suyitno
ECO-BUILD Economy Bring Ultimate Information All About Development Journal
Publisher : Prodi Ekonomi Pembangunan, Universitas Muhammadiyah Berau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35915/ecobuild.v10i1.1176

Abstract

Artificial intelligence (AI) has become a highly influential technology in the transformation of the world of work, bringing significant changes to the job structure and skills needed in various sectors. This study aims to explore the public perception of the threat posed by AI to the existence of the workforce, focusing on analyzing public discussions on the YouTube platform through a netnography approach. The results show a tension between optimism about AI's potential to improve efficiency and concerns about its negative impact on human work. Most respondents expressed the view that AI can replace routine work, but also create new opportunities that require technical skills and adaptation. This difference in perception is also influenced by the level of knowledge and experience of users towards technology. The study emphasizes the importance of retraining and skills development policies to ensure the workforce can adapt to the changes brought about by AI. It also found that inequality in access to technology and inequality in the distribution of AI benefits can exacerbate social and economic disparities between developed and developing countries.
Analysis of the Influence of Hedonistic Shopping Motivation and Flash Sale Strategy on Shopee Users' Consumer Buying Interest (Empirical Study on Students of the Universitas Muhammadiyah Lamongan) Suyitno; Erna Nur Faizah; Betta Cahya Islami
ECO-BUILD Economy Bring Ultimate Information All About Development Journal
Publisher : Prodi Ekonomi Pembangunan, Universitas Muhammadiyah Berau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35915/ej.v9i1.933

Abstract

This study aims to analyze the influence of hedonic shopping motivation and flash sale strategies on the buying interest of Shopee consumers among students at the Universitas Muhammadiyah Lamongan (UMLA). The development of digital technology has transformed consumption patterns, particularly in online shopping, with Shopee emerging as one of the largest e-commerce platforms in Southeast Asia. Hedonic shopping motivation, which refers to the pleasure and emotional satisfaction derived from shopping, along with flash sale strategies offering significant discounts for a limited time, are hypothesized to significantly influence buying interest. This research employs a quantitative method with a descriptive approach. Data were collected through questionnaires distributed to 70 UMLA students who actively shop on Shopee, particularly during flash sale events. Sampling techniques included purposive sampling and accidental sampling, with data analysis conducted using multiple linear regression. The results indicate that hedonic shopping motivation (X1) and flash sales (X2) significantly affect buying interest (Y), with regression coefficients of 0.418 (Sig. 0.000) and 0.574 (Sig. 0.000), respectively. The coefficient of determination (R²) of 0.692 suggests that these two variables contribute 69.2% to buying interest, while the remaining 30.8% is influenced by other factors outside the research model. The research instruments were reliable (Cronbach's Alpha > 0.6), and the data were normally distributed (Asymp. Sig. 0.085 > 0.05). These findings highlight the importance of considering consumer psychological aspects and promotional strategies in e-commerce marketing, particularly for the student segment. This study provides empirical contributions to the development of Shopee's marketing strategies and the literature on consumer behavior in the context of online shopping in Indonesia.
Penguatan Kerjasama Tim melalui Pendampingan Focus Group Discussion (FGD) pada Lembaga Bantuan Hukum Koalisi Perempuan Ronggolawae (KPR) Tuban: Strengthening Team Collaboration through Focus Group Discussion (FGD) Facilitation at the Ronggolawae Women's Coalition Legal Aid Institute, Tuban Suyitno
JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat) VOL. 10 NOMOR 2 JULI 2026 JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat)
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30595/jppm.v10i2.29484

Abstract

Pengabdian kepada masyarakat ini dilatarbelakangi oleh permasalahan koordinasi internal di Lembaga Bantuan Hukum Koalisi Perempuan Ronggolawae (KPR) Tuban, berupa keterbatasan komunikasi antar anggota, belum optimalnya pembagian peran dalam penanganan kasus, serta perlunya penguatan mechanism kerja tim untuk meningkatkan efektivitas layanan hukum bagi masyarakat, terutama masyarakat misk. Tim KPR Tuban menghadapi tantangan dalam hal komunikasi dan koordinasi antar anggotatim yang terdiridariadvokat, paralegal, dan staf administrasi. Tujuan dari kegiatan ini adalah untuk meningkatkan kerjasamatim melalui metode Focus Group Discussion (FGD) yang dapat memperbaiki dinamika internal dan meningkatkan kualitas layanan hukum. Mitra pengabdian dalam kegiatan ini adalah KPR Tuban, yang berkomitmen untuk mengembangkan tim yang lebih solid dan efektif. Metode yang digunakan meliputi FGD, brainstorming, aktivitas kolaboratif, dan evaluasi, dengan penekanan pada peningkatan komunikasi, koordinasi, dan kepemimpinan dalam tim. Hasil dari pengabdian ini menunjukkan adanya peningkatan pemahaman peserta terkait kerjasama tim, dengan kenaikan rata-rata sebesar 25% dari hasil Pretest ke Posttest pada aspek komunikasi, koordinasi, kepemimpinan, dan penyelesaian konflik. Rata-rata nilai Pretest peserta adalah 60%, sementara Posttest mencapai 85%. Temuan ini menunjukkan bahwa FGD berhasil memperbaiki pemahaman peserta dan memperkuat kerjasama tim. Maknanya kegiatan ini berpotensi mendukung peningkatan kualitas layanan hukum di KPR Tuban dan diharapkan dapat berkelanjutan untuk mendukung tujuan organisasi dalam menghadirkan kepastian hukum dan keadilan bagi masyarakat.
Co-Authors Betta Cahya Islami Erna Nur Faizah