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All Journal Solo International Collaboration and Publication of Social Sciences and Humanities Profetika: Jurnal Studi Islam
Sana Ashraf
Faculty of Business & Finance, Lahore Leads University
Religion Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Data Privacy and Business Performance of E-commerce Industry: Towards Cybersecurity through Transparency and Control Priya Sukrirthanandan; Salman Sarwar; Sana Ashraf
Solo International Collaboration and Publication of Social Sciences and Humanities Vol. 4 No. 01 (2026): Solo International Collaboration and Publication of Social Sciences and Humani
Publisher : Walidem Institute and Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61455/sicopus.v4i01.445

Abstract

Objective: A crucial element of the modern digital ecosystem is data privacy. A comparable viewpoint is seen in the realm of e-commerce, which has emerged as the primary economic engine on a global scale. The growth in the consumer base and the sheer quantity of data being transferred within the e-commerce platforms constitute a serious risk. In compliance with international regulations, e-commerce platforms are implementing data privacy rules that include transparent and control-centric processes. Theoretical framework: The current study explored how Malaysian e-commerce enterprises' commercial performance is fueled by data privacy rules' control and transparency components. A two-pronged approach was taken in conducting the research using qualitative and quantitative methodology. Literature review: First, the transparency and control features of the data privacy policies of a chosen group of e-commerce enterprises were qualitatively benchmarked. The findings indicated that while Carousell, Ezbuy, and Mudah are some of the e-commerce companies with low levels of transparency and control practices, Methods: Lazada and Shopee have the highest levels of transparency and control practices within their data privacy policies. Subsequently, the analysis was further triangulated with a quantitative analysis from 379 respondents. The data processing and results indicate the increased transparency & control of data privacy policy practices for business performance of e-commerce companies. It includes the internal, performance, and practice benchmarking for e-commerce platforms operating in Malaysia. Results: There is specific stress on the transparency and control sections of data privacy for each of the e-commerce platforms operating in Malaysia. Implications: This research recommends the transparent and controlled review of the data privacy policies on the e-commerce platforms for effective communication, privacy, and behavioral business decisions. Novelty: the study will help setting corporate digital business to ensure cybersecurity and trust of the customer in Malaysia. The serious concern of customer digital information is aptly and rightly channeled to make further customer satisfied. The study output will help policy makers to enhance business with the trust of the customer for the obtained information.
Legal Protection Against Gharar in Sharia E-Commerce: A Consumer Law Analysis in Support of the SDGs Fatihah Zakiya Aqmal; Muthoifin; Sana Ashraf
Profetika: Jurnal Studi Islam Vol. 26 No. 02 (2025): Profetika Jurnal Studi Islam 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/profetika.v26i02.12036

Abstract

Objective: By comparing the principles of Islamic law contained in the fatwa of DSN-MUI Number 146/DSN-MUI/XII/2021 and Law Number 8 of 1999 concerning Consumer Protection (UUPK), this study aims to analyze the legal protection provided to consumers against gharar (uncertainty) in sharia e-commerce transactions. Theoretical framework: used refers to fiqh muamalah, legal principles contained in the UUPK and in the DSN-MUI Fatwa, as well as the Sustainable Development Goals (SDGs), especially the 12th and 16th SDGs. Literature review: Few studies explicitly address the existence and forms of gharar in sharia e-commerce and its legal consequences, most of which still focus on consumer protection from a normative point of view only. Method: using normative legal analysis, with legislative, conceptual, and comparative approaches, and supported by literature studies. Results: show that although the Consumer Protection Law does not specifically mention the use of the term "gharar", the prohibition against ambiguity, fraud, and failure to fulfill consumer rights has been accommodated with the principles of justice, transparency, and responsibility. In addition to the UUPK, the DSN-MUI fatwa emphasizes the importance of clarity of contracts, clarity of product information, and prohibition of harmful Sharia practices. Implications: This study highlights the need to align Sharia principles with positive law. Emphasizing the need for harmonization between sharia norms and positive law to ensure that consumer protection in Indonesia is formal and substantive, in line with Islamic justice values. Novelty: from this research reveals explicit regulatory loopholes in the UUPK and the disclosure of the form of gharar in the context of sharia e-commerce, which can serve as a basis for national legal policy recommendations based on Islamic principles as well as an integrative approach between sharia values, national law and global development in the context of digital consumer protection.
Co-Authors Fatihah Zakiya Aqmal Muthoifin Priya Sukrirthanandan Salman Sarwar