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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Continuous Education : Journal of Science and Research
Maulana Akbar Sanjani
STKIP Budidaya Binjai, Indonesia
Education Other

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ANALISIS KUALITAS PELAYANAN ADMINISTRASI TATA USAHA PADA SMK TARUNA BANGSATAHUN AJARAN 2024-2025 Predianto Kusuma; Hamidah Darma; Maulana Akbar Sanjani
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.34941

Abstract

This study seeks to analyze the quality of administrative services provided by the School Administration Office (Tata Usaha) at SMK Taruna Bangsa Sawit Seberang. Effective administrative services play a crucial role in ensuring the smooth operation of teaching and learning activities within the school. The research employs a descriptive qualitative approach, with data collected through observations, interviews, and documentation. Findings reveal that the administrative services at the institution are generally satisfactory. The administrative personnel demonstrate friendliness, responsiveness, and professionalism in carrying out their duties. Nonetheless, several challenges remain, including an insufficient number of staff members, limited office equipment, and a filing system that has not yet been fully optimized. At SMK Taruna Bangsa, some records are still managed manually, which makes document retrieval more time-consuming. Therefore, it is recommended that staff training, additional work facilities, and the adoption of a digital administrative system be implemented to enhance service speed and efficiency.
STRATEGI KEPALA SEKOLAH DALAM MENINGKATKAN MUTU PENDIDIKAN DI SMA SWASTA ESA PRAKARSA SELESAI TAHUN PELAJARAN 2024-2025 Elia Rosdiana Manalu; Maulana Akbar Sanjani; Hamidah Darma
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 04 (2025): Volume 10 No. 04 Desember 2025 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i04.35529

Abstract

This research seeks to provide a comprehensive description and analysis of the strategies employed by school principals in enhancing educational quality within the school setting. Utilizing a qualitative approach with a case study design, data were collected through observations, in-depth interviews, and document analysis conducted at a secondary school in Indonesia. The results indicate that the school principal holds a pivotal role in advancing education quality, which is carried out through several strategies, such as reinforcing visionary leadership, enhancing teacher competencies via training and academic supervision, fostering a positive school culture, and strengthening collaboration with parents and the wider community. Moreover, the principal incorporates information technology into both administrative functions and the teaching-learning process. The study concludes that the success of a principal’s strategy largely depends on managerial expertise, effective communication, and the collective support of all school stakeholders. These insights are intended to serve as a valuable reference for policymakers in developing strategic initiatives aimed at sustainable improvement in educational quality
Implementasi Pemasaran Digital Sebagai Promosi Pendidikan Tinggi Oleh Mahasiswa STKIP Budidaya Binjai Maulana Akbar Sanjani; Hamidah D; Lendra Faqrurrozi; Selly Maya Sari Br Sinuraya
Continuous Education: Journal of Science and Research Vol. 7 No. 1 (2026): IN PRESS
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/ce.v7i1.3301

Abstract

Transformasi digital telah mengubah paradigma komunikasi dan promosi lembaga pendidikan tinggi di Indonesia. Pemasaran digital kini menjadi instrumen penting dalam membangun citra institusi, menarik calon mahasiswa, dan memperluas jangkauan informasi akademik. Penelitian ini bertujuan untuk menganalisis keterlibatan mahasiswa dalam implementasi pemasaran digital sebagai sarana promosi pendidikan tinggi di STKIP Budidaya Binjai. Dengan menggunakan pendekatan deskriptif kualitatif, data dikumpulkan melalui observasi dan wawancara terhadap masing-masing mahasiswa program studi yang aktif mempromosikan kampus melalui media sosial seperti Instagram, TikTok, dan YouTube. Hasil penelitian menunjukkan bahwa mahasiswa berperan penting sebagai agen promosi digital melalui produksi konten informatif, testimoni, dan video kreatif yang merepresentasikan citra positif lembaga.  Media  sosial  berfungsi  tidak  hanya  sebagai  sarana komunikasi, tetapi juga ruang kolaboratif dalam membentuk brand awareness kampus. Penelitian ini memberikan kontribusi terhadap pengembangan  strategi  pemasaran  digital  berbasis  partisipasi mahasiswa di lingkungan pendidikan tinggi serta menawarkan kerangka konseptual baru tentang “student-driven digital branding”. Temuan ini diharapkan menjadi acuan bagi lembaga pendidikan dalam mengoptimalkan potensi mahasiswa untuk memperkuat posisi kompetitif institusi di era digital.
Co-Authors Elia Rosdiana Manalu Hamidah D Hamidah Darma Lendra Faqrurrozi Predianto Kusuma Selly Maya Sari Br Sinuraya