Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Hukum Lex Generalis
Gita Ananda Putri Maylendra
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Law, Crime, Criminology & Criminal Justice

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Rebranding Ilegal: Tinjauan Hukum Etika Bisnis dan Unsur Perbuatan Melanggar Hukum Ditinjau Melalui Perspektif Perlindungan Konsumen Gita Ananda Putri Maylendra; Teddy Prima Anggriawan
Jurnal Hukum Lex Generalis Vol 6 No 4 (2025): Tema Hukum Perdata dan Kenotariatan
Publisher : CV Rewang Rencang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56370/jhlg.v6i4.1101

Abstract

Rebranding is a business activity carried out by business actors to make changes with the aim of improving the company's image. Rebranding becomes a problem when the rebranding is done illegally. Illegal rebranding activities by business actors not only affect intellectual property, but also consumers as product user. In the legal context, illegal rebranding can be categorized as an unlawful act because it can cause harm to consumers as stated in Article 1365 of the Burgerlijk Wetboek. Whereas business actors in carrying out business activities must implement business ethics and good faith. The results of this study show the importance of consumer protection in overcoming the problem of illegal rebranding.
Co-Authors Teddy Prima Anggriawan